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Integrated Thinking:

The Answer To Enterprise
IT’s Perpetual Struggle

Application development teams are needed and more
relevant than ever before. But, the struggle continues
despite adopting agile methods and digesting a constant
flow of new software development tools, technologies,
and cloud services.

Complexity, lack of priorities and direction, and siloes in the organization

Enterprise application development teams struggle to keep up

61
can’t deliver
%

WHY?

A mere 39% of surveyed business decision-makers
say that IT has the ability to regularly deliver on time
and on budget.

Complexity, lack of priorities and direction, and siloes
in the organization
Top obstacles IT organizations face in developing and enhancing
in-house developed applications.

56

34

%

50

Ever-changing
business and user
requirements

%

%

Lack of
clear executive
direction

34

32

%

Lack of
stakeholder
consensus

%

Lack of the right
development
talent

We are trying
to do too much
at once

’On-time’ and ‘on-budget’ are certainly important , but they
are not the ultimate measurements of success.
Is IT creating usable, useful, and desirable applications
that drive ROI?
In-house development teams do an “OK” job, but most fail to “WOW”
Only 20% of IT decision makers surveyed reported that they are very satsified with the
user experience of their customer-facing Web applications and only 14% were very
satisfied with their customer-facing mobile applications.

20

%

very satisfied

In-house developed
web applications

14

%

very satisfied

In-house developed
mobile applications

Business’ satisfaction level with its IT department is lower than 50%
Are you satisfied with
your IT department’s
ability to meet your
technology needs?

54

%

Dissatisfied or Neutral

Are you satisfied with
your IT department’s
understanding of
what you need to be
successful?

55

%

Dissatisfied or Neutral

Integrated thinking = combine and conquer
Application development teams need to see the big picture,
making design decisions from all perspectives: business goals,
customer experience, business processes, employees,
technology, architecture and integration.
How can IT do a better job to meet their users’ needs for better software?
Take back responsibility
for great applications with
integrated thinking.

Task integrated design with
people who understand both
business and technology.

Source:
"Integrated Thinking: The Answer to Enterprise IT's Perpetual Struggle", October 2013
A commissioned study by Forrester Consulting on behalf of EffectiveUI
www.effectiveui.com/integratedthinking

Measure every design
decision based on its impact
on user experience.

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Integrated Thinking: The Answer to Enterprise IT's Perpetual Struggle.

  • 1. Integrated Thinking: The Answer To Enterprise IT’s Perpetual Struggle Application development teams are needed and more relevant than ever before. But, the struggle continues despite adopting agile methods and digesting a constant flow of new software development tools, technologies, and cloud services. Complexity, lack of priorities and direction, and siloes in the organization Enterprise application development teams struggle to keep up 61 can’t deliver % WHY? A mere 39% of surveyed business decision-makers say that IT has the ability to regularly deliver on time and on budget. Complexity, lack of priorities and direction, and siloes in the organization Top obstacles IT organizations face in developing and enhancing in-house developed applications. 56 34 % 50 Ever-changing business and user requirements % % Lack of clear executive direction 34 32 % Lack of stakeholder consensus % Lack of the right development talent We are trying to do too much at once ’On-time’ and ‘on-budget’ are certainly important , but they are not the ultimate measurements of success. Is IT creating usable, useful, and desirable applications that drive ROI? In-house development teams do an “OK” job, but most fail to “WOW” Only 20% of IT decision makers surveyed reported that they are very satsified with the user experience of their customer-facing Web applications and only 14% were very satisfied with their customer-facing mobile applications. 20 % very satisfied In-house developed web applications 14 % very satisfied In-house developed mobile applications Business’ satisfaction level with its IT department is lower than 50% Are you satisfied with your IT department’s ability to meet your technology needs? 54 % Dissatisfied or Neutral Are you satisfied with your IT department’s understanding of what you need to be successful? 55 % Dissatisfied or Neutral Integrated thinking = combine and conquer Application development teams need to see the big picture, making design decisions from all perspectives: business goals, customer experience, business processes, employees, technology, architecture and integration. How can IT do a better job to meet their users’ needs for better software? Take back responsibility for great applications with integrated thinking. Task integrated design with people who understand both business and technology. Source: "Integrated Thinking: The Answer to Enterprise IT's Perpetual Struggle", October 2013 A commissioned study by Forrester Consulting on behalf of EffectiveUI www.effectiveui.com/integratedthinking Measure every design decision based on its impact on user experience.