2008 Economic Gardening Gathering in Steamboat: Eric Ervin Buzz Tracker Presentation

1. Buzz Tracker
An automated, targeted scanner
for the Internet
2008 Economic Gardening Conference Eric Ervin, GIS Analyst
Steamboat Springs, CO City of Littleton
eervin@littletongov.org
Around the clock....on the Web
People are writing their experiences on blogs
Reporters are publishing stories
Competitors are putting out press releases
Companies are detailing new products/services
Searchers are “tagging” with social bookmarks
Customers are asking questions
People are chatting on forums and groups
Products are being sold on eBay and Craigslist
New jobs from competitors are being listed
Twitter users are telling us what they are doing in real-time
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2. What is the Buzz Tracker?
A tool to automatically find and report information
from all corners of the Internet
A user-friendly “e-mail like” computer program
Combines several web technologies that scan and
capture relevant information on the Internet
Configured to improve signal and reduce noise
24/7 scanning, real-time alerts
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3. Buzz Tracker Process
1. Vet strategic aggregators
2. Create custom search queries
3. Create RSS (Really Simple Syndication) feeds
4. Incorporate feeds into Buzz Tracker
5. Alerts are now active and all systems are go
A Visual Tour of the Buzz Tracker
Internet Data Aggregator Specialized Query via RSS Buzz Scanner
Blog post
Podcast
Backlink
Video
Tweet AG Images
AG
Job Post
AG Buzz
Q&A
Forum entry
AG
Social bookmark
News article AG
Craiglist Consumer feedback
Website entry
MySpace/Spaces For sale item
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4. Criteria for a Dynamic Buzz Tracker
Businesses, competitors and users are generating
ongoing information and news (chatter) on the web
Searches are customized to filter “noise”
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5. Demonstration
Contact:
Eric Ervin
City of Littleton
eervin@littletongov.org
303-795-3886
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