https://www.etiennegarbugli.com Taking a look at the early designs of some of the world's most successful B2B businesses from the 1990s to today.

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Etienne Garbugli
The Early Designs of
12 Startups Before They Became
Billion-Dollar Companies

2. Salesforce
Salesforce offers cloud-based customer relationship
management and marketing software..

3. Salesforce. Founded in: 1999 Valued at: $36B
Salesforce offers cloud-based customer relationship
management and marketing software..

4. Taleo
Taleo (acquired by Oracle) is a cloudbased recruitment),
and performance management,solution for HR managers.

5. Taleo Founded in: 1996 Sold for: $1.9B
Taleo (acquired by Oracle) is a cloudbased recruitment),
and performance management,solution for HR managers.

6. Palantir
Palantir specializes in data analysis.. Some of its biggest clients
are government agencies like the CIA and the FBI.

7. Palantir Founded in: 2003 Valued at: $15B
Palantir specializes in data analysis.. Some of its biggest clients
are government agencies like the CIA and the FBI.

8. ServiceNow
ServiceNow offers cloud-based services for IT professionals like
help desk software that tracks tech problems.

9. Founded in: 2003 Valued at: $10B
ServiceNow offers cloud-based services for IT professionals like
help desk software that tracks tech problems.
ServiceNow

10. Box
Box offers online storage and document
collaboration tools for enterprises.

11. Founded in: 2005 Valued at: $2.4B
Box offers online storage and document
collaboration tools for enterprises.
Box

12. Workday
Workday offers cloud-based human resources
and finance software.

13. Founded in: 2005 Valued at: $15B
Workday offers cloud-based human resources
and finance software.
Workday

14. Marketo
Marketo offers cloud-based marketing
automation software.

15. Founded in: 2006 Valued at: $1.4B
Marketo offers cloud-based marketing
automation software.
Marketo

16. Hubspot
Hubspot offers a cloud service for marketing
and sales teams.

17. Founded in: 2006 Valued at: $1.1B
Hubspot offers a cloud service for marketing
and sales teams.
Hubspot

18. Zendesk
Zendesk offers a cloud service that handles
enterprise technical and customer support.

19. Founded in: 2007 Valued at: $1.7B
Zendesk offers a cloud service that handles
enterprise technical and customer support.
Zendesk

20. Stripe
Stripe is web and mobile payments,
built for developers.

21. Founded in: 2009 Valued at: $5B
Stripe is web and mobile payments,
built for developers.
Stripe

22. Zenefits
Zenefits offers cloud-based software to companies
for managing their human resources

23. Founded in: 2013 Valued at: $4.5B
Zenefits offers cloud-based software to companies
for managing their human resources
Zenefits

24. Slack
Slack is a real-time team
communication application

25. Founded in: 2013 Valued at: $2.8B
Slack is a real-time team
communication application
Slack

26. Learn to Build
Your Own First Version

27. Get in Touch
Étienne Garbugli
@egarbugli /egarbugli
UX Researcher // Author of Lean B2B
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