Why You Need Someone Like me on Your Project
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Why You Need Someone Like me on Your Project
- 1. Why me? Why you need someone like me on your project Etienne Garbugli Product Design & Marketing Consultant
- 2. I was born 45°17 N, 73°17 W
- 3. I was born 45°17 N, 73°17 W also known as Greenfield Park
- 4. I’m 1/4 italian, 3/4 French- Canadian Étienne is French, Garbugli Italian
- 5. I speak French English Chinese German Italian
- 6. I like… and dislike Hockey Cheese Travel Movies Sociology Umbrellas Ironing Driving Baseball Routine
- 7. I studied High School English Arts Maths Communications Bachelor’s Degree French Creative Arts Collegial Degree Ecommerce Post-Graduate Degree Elementary School Physics Economy Technical designBiology Geography HistoryChemistry Ecology Music Cinema MarketingPhotography Literature Electronics Computer animationVideo Sound design German Film Web design Chinese history Zen Politics Creative thinking Usability Marketing strategy Ebusiness Project management Process reeingeneering
- 8. I worked 2005 2006 2007 2008 2009 2010 2011 2012
- 9. I worked 2005 2006 2007 2008 2009 2010 2011 2012 Kotsego Usability & User Experience Consulting Reversible Media Designed & marketed Flagback, a product we built Aeroplan Designed & tested a flight reservation system BV Group Website redesign & marketing Thoughtworks (Beijing) User Experience practice lead HireVoice Designed & marketed products in recruitment
- 10. Overall, my background is Design 25% Psychology 25% Marketing & Communications 25% Technical 25%
- 11. Overall, my background is Design 25% Psychology 25% Marketing & Communications 25% Technical 25% Chrome logo?
- 12. What I do
- 13. Many names… Information Architecture Interaction Design Ergonomy Usability User Experience Design UX Strategy Human Factors UI design Human Computer Interactions User-Centered Design
- 14. Some terms I try to avoid Information Architecture Interaction Design Human Factors Human Computer Interaction User-Centered Design ISO 9241 Standard Fitt’s Law Cognitive Walkthrough Affordance Hick’s Law Contingency Design Mental Memory Load AbstractReallyAbstract
- 15. Concretely…
- 16. Which version works best? A. B.
- 17. Which version works best? A. B.+ 32.5%
- 18. Which version works best? A. B.
- 19. Which version works best? A. B.+ 14%
- 20. Which version works best? A. B.
- 21. Which version works best? A. B.+ 51.8%
- 22. Which version works best? A. B.
- 23. Which version works best? A. B.+ 83.4%
- 24. Which version works best? A. B.
- 25. Which version works best? A. B.+ 13.6%
- 26. Find the best model possible for your product. I help you
- 27. Where can I help? How do I find out?
- 28. How do I find out? Quantitative research (sometimes me) Multivariate testing Testing multiple interface or product recipes by breaking it into elements A/B Testing Testing one or multiple versions of an interface in parallel Experience testing Testing one or multiple versions of a product in parallel Analytics Looking for behavior patterns through analytics data Where can I help?
- 29. How do I find out? Quantitative research (sometimes me) Qualitative research (me) Multivariate testing Testing multiple interface or product recipes by breaking it into elements A/B Testing Testing one or multiple versions of an interface in parallel Experience testing Testing one or multiple versions of a product in parallel Analytics Looking for behavior patterns through analytics data Where can I help? Usability Testing Real users performing tasks on a system, mockups or a prototype of the system Expert Reviews Usability experts evaluating a system on a set of established standards (heuristics) Cognitive walkthrough Meeting with real users to better define and understand their mental models Interviews Uncovering the underlying narratives and the reasoning of users by probing to understand their behaviors.
- 30. •Evaluate product potential prior to investing too much •Design a product that sells, converts, _______, etc •Correct and improve a user experience •Work well with design and avoid delivery issues You need me if you want to
- 31. Let’s talk. Etienne Garbugli Product Design Consultant Answer ? Phone +1 514-298-7102 Nearby? Email etienne@leanb2bbook.com Enough info?Yes No Yes No Yes No Blog Leanb2bbook.com Twitter @egarbugli LinkedIn /in/egarbugli