1. AUDIENCE
RESEARCH
QUESTION 3
EDWARD MARSHALL

2. PURPOSE OF AUDIENCE
FEEDBACK
Audience feedback makes a difference in how the end product
turns out, this is because you gain a lot more peoples views and
opinions on the product before it is finished. Also a wider range of
people are more likely to pick out mistakes which you would
normally not see. From audience feedback we made changes to
the trailer and the ancillary to improve them on the comments that
were made.

3. OBTAINING FEEDBACK
Wall wisher
Wall wisher is a good tool, that enabled me to post my media to the website and
then the viewer could look at the media product and make comments to the wall
directly after watching the video, this meant that it was fresh in their heads giving
good quality feedback.
Survey Monkey
Survey Monkey is good for obtaining feedback when first looking at target markets.
This means you can ask audience questions and then depending on the answers
create a plan for our products. This was helpful as it gave us an insight into what
sort of trailer to create.
Social Media
Social media was the most effective way of getting feedback on my work, this was
because there is a big user base on sites like Facebook and Twitter to distribute
the questionnaire and the wall wisher allowing me to get a lot of feedback back.
Focus Group
By selecting a small amount of people in my class, that fit the target market of the
film, we were able to ask them questions about what they think of the trailer, how it
can be improved and whether they liked the idea of the film trailer. This was a
good piece of feedback as it gave us lots we could improve in the trailer. I feel that
this was the most effective piece of the audience feedback.

4. SURVEY MONKEY
The questionnaire as you can see above, hit the correct target market for the
trailer, this gave us some great feedback for ideas in the trailer and how certain
aspects effect the feel of a trailer, for example low key lighting and how long the
trailer should last, we used this feedback when making our trailer

5. ANCILLARY RESULTS – WALL WISHER
Here is some of the most useful Feedback I received on my ancillary drafts:
• Change Image of Poster
• Change the background of the magazine
• Remove the white release date banner as it doesn’t look conventional
• The magazines image looks more comedy than horror.

6. TRAILER FEEDBACK – FOCUS GROUP
• Positive Feedback We used this feedback to improve
the trailer, we took on board the
• Heartbeat Sound effect fact that the storyline was hard to
• Scary figure follow and we made a decision to
• Conventional make it into a teaser trailer which
• Improvements also helped with making it more
scary as there was less time to fill
• Lack of Storyline with scary scenes so we added a
• Hard to follow the story phone call at the start of the trailer
• Need to add scary to give it a scary and unknown
scenes feeling to start with.
• Conventions
• Low key Lighting We felt for the trailer this is the
• Teenage characters best way of gaining feedback as it
is from out selected target market
• Isolation
for the trailer.

7. STRENGTHS AND WEAKNESSES OF
THE PRODUCTS
Trailer
Strengths
• Good use of conventions
• Good sound effects
• Low key lighting giving the trailer a scary effect
Weaknesses
• Storyline was poor to begin with until making a teaser
• Not a huge amount of fast paced scenes
• Transitions could be better
Ancillary
Strengths
• Good use of fonts
• Conventional poster
• Good image for poster
Weaknesses
• Magazine image could relate to the film more
• Background of the magazine wasn’t brilliant and looked boring just black.