Virtual Fan Network Publisher Development Opportunities

1. The Digital Sports Media Platform

2. The Virtual Fan Network
is a digital sports platform
connecting Athletes, Fans,
Brands, and Publishers in
a rich, compelling and
engaging experience.

3. Who’s in the VFN?
Athletes Fans Brands Publishers
 Stars  Casual  International Brands  High-traffic Sports Sites
 Rising Stars  Social  National Brands  Media Sites
 Suddenly Famous  Fanatic  Regional Brands  Wikipedia(s)
 Amateur  Hometown Focused  Local Businesses
 Olympiad  Status Focused  Affiliates
 Bloggers
 College  Fantasy Leaguer  Publishers  Team Sites
 High School  Blogger  Athlete’s Sites
 Kids  Journalist  Venues
 Other Athletes  Fan Forums
 Ecommerce

4. VFN is the Ecosystem
 Athletes create a direct and
profitable engagement with their
Fans and amplify their digital brand
 Fans engage directly with their
favorite athletes
 Brands connect with customers in
a new way through affiliation with
the athlete
 Publishers gain engaging content,
new users and increased revenue

5. Virtual Fan Card Features
Functions User Acquisition
Up-to-date statistics Highly interactive and effective
Access to social chatter ad unit for user acquisition
Find and watch videos User engagement is 60%+
Buy merchandise Click through rate is 5%
Content Monetization
Provided by & approved by Integrated display ads
athlete Publisher advertising rev split
RSS feeds and content Channel revenue
partnerships with major media Merchandise sales
publishers Ticket sales
Integrated with Facebook and Music sales
Twitter
VFN Zone marketplace

6. Virtual Fan Card
Capabilities
 Home Screen
 Social Feeds
 Biography & Stats
 News and Game Updates
 Athlete Videos
 Favorite Songs
 Merchandise & Tickets
 Mobile Features
 Unique and Exclusive Content
 Customer Acquisition

7. Value for the Athlete
500 Athletes and growing
What’s in it for them?
 Connect with Fans in a unique and
meaningful way
 Athlete becomes a publisher and
takes control of their online brand
 Expand Reach
 Direct monetization from their
valuable online equity
 Unlock the online and mobile
digital spend for the athlete
 Analytics to track and understand
their online popularity

8. Value for the Fan
 A fun and interactive way to
engage with favorite athletes
 Create a digital ”shoe box” across
multiple platforms through VFN.
 Ability to collect, trade and share
VFN Cards through the VFN Zone.
 Participate in fantasy leagues, Social Shopping
games and contests.
 Access to unique content,
Rich Content
endorsed products, merchandise
and events.
Available on Multiple Devices

9. Value for the Brand
Brands Partner with Athletes
for Tighter Engagement with
Customers
 Access to athletes without need for
expensive and risky sponsorships
 Advertisers can choose
international, national, regional or
local athletes for a variety of CPM
campaigns
 Populate Cards with rich media tools
and content owned by
brand/advertiser
 Easily integrate brand into the user
experience
 Engage athletes’ fans via social
feeds
 Results = Dramatically higher
customer engagement and CTRs

10. Value for Publishers
Publishers Gain Highly
Engaging Monetizable Content
 The VFN Card is an interactive
web and mobile advertising asset.
 Enabling more valuable integrated
brand campaigns driving higher
CPM’s.
 Can be integrated into topical and
relevant content.
 Can be international, national,
regional or local.
 Can be updated in real time.
 Effective user acquisition tool.

11. What Have We Done
So Far?
 Strategic content and distribution
relationships
 500+ major athletes with more in
process
 Advanced discussions with
players associations of major
sports
 Successful national campaigns
with major brands

12. Opportunities for
Publishers
1. Ad Network Partner – VFN
places media buys with you
2. Premium Re-seller – VFN
empowers the publisher to
include Fan Cards as part of
their media mix
3. Channel Partner – Fan Cards
served in unsold (under-sold)
publisher inventory
4. Content distribution – increase
the reach of your content by
working with VFN as a content
provider

13. Premium Ad Network
Advertisers connect with users within the Athlete’s
network
1 2 3 5
4
3  Product/Brand Info – Custom creative with links
to product page(s)
1  Persistent Logo – Call to Action, tag line, etc.
4  Video Contest – Supports YouTube videos or
2  Sweepstakes – Custom built playlists

14. Reseller Opportunity
1 Revenue Opportunity – Incorporate Fan Cards into your premium media packages = high
CPM rates
2 P
3 Engagement – Increase user interaction time with these deep content units (Fan Cards)
Creating Sticky, Engaging Content
Increasing Inventory Value
Driving Higher Advertiser ROI

15. Channel Network - Display
1 Display Ad 2 Facebook Ad 3 Mobile Ad
300x250 bolt-on to Virtual Fan Card 160x600 ad within player’s VFC app on 320x50 ad within mobile web app
their Facebook Page.
600px
600px
50px
320px
250px
300px 160px
300px

16. Appendix – Case
Studies

17. Case Study
Pop Chips
Objective: Bridge Online and Offline
through a digital campaign blended
with retail activation and a
culminating charitable payoff.
~15 Athletes in 15 Markets in North America
Results:
 20% Engagement Rates
 +14% CTR
 18% National Sales Lift!
“You guys are disruptive! We’re seeing the
sales increases already!”
-Michael Parisi, Dir. Of Marketing, Popchips

18. Case Study
Bleacher Report
Objective : Activate Tim Lincecum
on a (1) month long campaign
through his Virtual Fan Card to drive
high brand engagement and get fans
to sign up for a Bleacher Report -
SF Giants Team Newsletter.
 Results:
 9% Engagement Rates
 31 Seconds avg. Time
 1,287 Email Entries
 68% Conversion Rates

19. Case Study
Sporting News – Matt Cain
Perfect Game
Sporting News asked VFN to build
Matt Cain Fan Card to capitalize on
perfect game to be run along side
articles featuring that story
 57% Engagement Rates
 31 Seconds avg. Time
 1MM + fans in 48 hours
 68% Conversion Rates
 Published Within Hours of Game

20. Performance – Digital
Media
Performance vs. Industry Standard:
23x higher engagement rate
5.5x longer on average time spent
18x higher click through rate
Reach over 40MM+ unique
viewers/month

21. Competition
Let’s advertisers research,
 Many new emerging social license, and activate
media management platforms celebrity endorsements
and tools. Celebrity matching program for
brands
 None are creating integrated
rich-media assets around the Personal media management
athlete. platform for celebrities
 None enable direct brand
integration with the athlete Social engagement platform for
across multiple platforms. athletes and fans to interact
 None provide direct monetization
Content management platform
to the athlete. for youth and adult sports
teams and players to stay
 None provide amplification
Bluefields.com better connected to team
through syndication events