http://www.ehudlaniado.com/home/index.php/news/entry/top-10-diamond-books

1. By Ehud Arye Laniado
www.ehudlaniado.com
We Cannot Turn Our Backs on
Our DNA

2. DOC ID
Presentation by Ehud Arye Laniado
1
No matter how hard we try, our DNA cannot
be ignored. It is what sets our course and
determines who and what we are.
A link to the full article can be found on the
last slide of the presentation
Oct 2016
The views expressed here are solely those of the author in his private capacity. None of the information made
available here shall constitute in any manner an offer or invitation or promotion to buy or to sell diamonds. No one
should act upon any opinion or information in this website (including with respect to diamonds values) without
consulting a professional qualified adviser.

3. DOC ID
We Cannot Turn Our Backs on Our DNA
2
• This is true about our biological selves as well as our
businesses. The DNA in the diamond industry is to buy
rough, manufacture and sell polished. The price of polished
is determined by consumers who walk into stores, that is a
given. The fair cost per carat of rough is determined by the
following equation: The total price of its polished output
divided by its total rough weight in carats, less polishing
costs and margins. I’ve said it [link] many times [link] in the
past and I’m stating it here again. Why? Because that is our
DNA and my manifesto.
Oct 2016

4. DOC ID
India, where it all began
3
The views expressed here are solely those of the author in his private capacity. None of the information made
available here shall constitute in any manner an offer or invitation or promotion to buy or to sell diamonds. No one
should act upon any opinion or information in this website (including with respect to diamonds values) without
consulting a professional qualified adviser.
Oct 2016
A full version of the article can be found here:
http://www.ehudlaniado.com/home/index.php/news/entry/dna