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Top 6 benefits of Gamification in eLearning - EI Design

Today, Gamification is more than a buzz.Gamification in eLearning helps create an effective learning system that enables learners to rehearse real-life scenarios and challenges in a safe environment. It provides an extremely immersive, engaging learning approach. Read this article to gain insight on its benefits.

For More resource on Gamification in eLearning Please Visit - http://bit.ly/EID-Gamification

About EI Design

EI Design brings in 14 years of expertise servicing customers across 16 countries catering to their varied eLearning needs. We have delivered more than 6500 hours of eLearning development content (of which over 750 hours is for mobile learning). We also have a strong expertise in localising content in 26 global languages. Please visit - www.eidesign.net to know more.

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Top 6 benefits of Gamification in eLearning - EI Design

  1. 1. http://www.eidesign.nethttp://www.eidesign.net Top 6 Benefits Of Gamification In eLearning 1 Part of Gamification Series Presented by www.eidesign.net Author-Asha Pandey Chief Learning Strategist, EI Design apandey@eidesign.net
  2. 2. http://www.eidesign.net About EI Design (www.eidesign.net) 2 Years of Learning Solutions Expertise 14 6500 Hours of eLearning Developed 390 Hours of Localisation In 26 Languages Developed 82.3% Customer Retention Rate 20+ Industry Verticals Serviced Countries – The Breadth of Our Customer Base 16 750 Hours of Mobile Learning Developed
  3. 3. http://www.eidesign.net Our portfolio and the range of our services 3 Core services: Core services: Our rich portfolio includes: 1. Custom Course development eLearning / mLearning 2. Migration of legacy courses to HTML 5 3. Localisation 4. ILT / VILT and Blended Learning 5. Performance Support Tools Off-the-shelf Products: 1. Suite on Instructional Design 2. Suite on generic Compliance Value added Services : Comprehensive evaluation strategy (cuts across various training formats) 1. Efficacy of learning (the learnability and gain for learners) 2. Impact of training (the gain for business) 3. Return of Investment (ROI) on training Beyond Learning: We also offer several Learning Support services that can be used to promote eLearning adoption or specific mandates like change management.
  4. 4. http://www.eidesign.net Top 6 Benefits Of Gamification In eLearning Gamification in eLearning helps create an effective learning system that enables learners to rehearse real-life scenarios and challenges in a safe environment. In this article, I will walk you through some of the benefits of Gamification for learners and how the experience of learning (recall and retention) can be enhanced through Gamification. 4
  5. 5. http://www.eidesign.net How Gamification In eLearning Enhances Learning 5 Gamification is about more than just playing games (in fact, sometimes it does not involve playing games at all). It can be defined as the concept of applying game-design thinking to non-game applications. What is Gamification? According to Wikipedia, "Gamification techniques strive to leverage people's natural desires for socializing, learning, mastery, competition, achievement, status, self-expression, altruism, or closure.” In the context of Gamification for serious learning, a game based concept is applied to content to meet the specific learning outcomes.
  6. 6. http://www.eidesign.net How Gamification In eLearning Enhances Learning Does Gamification in eLearning truly help learners learn? 6 Several organizations do not consider Gamification in eLearning as a viable approach on account of higher cost, longer turn-around time to develop, and so on. Many shy away from using it in their formal eLearning programs, believing that while it is fun for the learners, it does not necessarily lead to a learning outcome.
  7. 7. http://www.eidesign.net How Gamification In eLearning Enhances Learning Does Gamification in eLearning truly help learners learn? 7 However, there are some interesting statistics that clearly establish it cannot be ignored: “By 21 years of age, many males will have spent over 10,000 hours immersed in online gaming.” Gartner’s research estimated that more than 70% of Global 2000 companies would offer at least one gamified application by the end of 2014, although not all effectively. “By 2015, more than 50% of organizations that manage innovation processes will gamify those processes.” Source: McGonigal, Reality is Broken Source: Gartner, 2011 industry research
  8. 8. http://www.eidesign.net How Gamification In eLearning Enhances Learning How does Gamification enhance learning? Successful learning is a combination of three elements: • 70% from real-life and on-the-job experiences, tasks, and problem solving • 20% from feedback and from observing and working with peers and role models • 10% from formal training 8
  9. 9. http://www.eidesign.net How Gamification In eLearning Enhances Learning How does Gamification enhance learning? Take a look at this diagram on the techniques used in learning design approaches and their relationship to retention of learning: 9
  10. 10. http://www.eidesign.net How Gamification In eLearning Enhances Learning How does Gamification enhance learning? As we note from this, gamification can provide an effective approach to enhancing learning. This is on account of these inherent features: • It evokes friendly competition. • It provides the learners with a sense of achievement. • It provides an engaging learner experience leading to anticipated behavior change. • It encourages learners to progress through the content, motivate action, and eventually influence behavior. 10
  11. 11. http://www.eidesign.net How Gamification In eLearning Enhances Learning 6 Benefits of Gamification in eLearning 11 1. Better learning experience The learner can experience “fun” during the game and still learn if the level of engagement is high. A good gamification strategy with high levels of engagement will lead to an increase in recall and retention. 2. Better learning environment Gamification in eLearning provides an effective, informal learning environment, and helps learners practice real-life situations and challenges in a safe environment. This leads to a more engaged learning experience that facilitates better knowledge retention. 3. Instant feedback It provides instant feedback so that learners know what they know or what they should know. This too facilitates better learner engagement and thereby better recall and retention.
  12. 12. http://www.eidesign.net How Gamification In eLearning Enhances Learning 6 Benefits of Gamification in eLearning (Continued…) 12 4. Prompting behavioral change Points, badges, and leaderboards would surely make training awesome. However, gamification is about a lot more than just those surface level benefits. Gamification can drive strong behavioral change especially when combined with the scientific principles of repeated retrieval and spaced repetition. 5. Can be applied for most learning needs Gamification can be used to fulfill most learning needs including induction and onboarding, product sales, customer support, soft skills, awareness creation, and compliance. 6. Impact on bottom line On account of all these aspects that touch and impact learners (better learning experience, higher recall and retention, catalyzing behavioral change, and so on), it can create a significant performance gain for organizations.
  13. 13. http://www.eidesign.net How Gamification In eLearning Enhances Learning Success factors 13 While Gamification in eLearning provides several benefits, as outlined here, much depends on the concept that is used to drive the learning. The mantra to succeed in using gamification in eLearning is to create a concept that: • Captures (and retains) learners’ attention • Challenges them • Engages and entertains them, and • Teaches them I hope this article has given you an insight on why you should evaluate Gamification for eLearning and how it will benefit both learners and your business.
  14. 14. http://www.eidesign.net How Gamification In eLearning Enhances Learning Success factors (Continued…) 14 You could also look at my previous articles to learn how can you practically use Gamification for learning: • Gamification In Learning Through An Avatar-based Serious Game Concept • Gamification Of Compliance Training Through A Serious Game Concept • Gamification In Learning: Featuring Gains Through A Serious Game Concept
  15. 15. http://www.eidesign.net15 EI Design Pvt Ltd Corporate Office and Development Centre #160, Arun Arch, 9th Cross, Indiranagar 1st Stage Bangalore - 560 038, India. www.eidesign.net Asha Pandey, CMD and Chief Learning Strategist Tel (Direct): +91-80-25202679 Board: +91-80-25202677 / 25202678 Mobile: +91-98450-61484 Email: apandey@eidesign.net

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