1. Alexander Osinga
CEO - Greenspoon
Linkedin.com/in/aosinga

2. What is Greenspoon?
• 100% online grocery
store
• Consolidating the best
groceries directly from
supplier to consumer

3. What is Greenspoon?
• Widest range of quality products at a great price
– Delicious
– Healthy
– Fresh
• Delivered for free with a smile within 3 hours
– Easy app & website
– 98% on time, 92% in full, 99.6% of items available
– Instant customer service responses

4. What makes us unique?
• Let’s start with the vibe around
ecommerce in Kenya

5. Ecommerce in Kenya

6. Let’s start with the basics
● What is the pain point that your customer has?
So:
● How many customers have this pain point?
And:
● What is the profit per customer?
So:
● What is my offering that can profitably serve a customer?

7. The value equation

8. Competing on price
● Price is not a pain point to build a sustainable offering around
In a market with perfect competition - there are no profits
Peter Thiel - Zero to One

9. Some different examples?

10. Some different examples?

11. Some different examples?

12. The value equation

13. Greenspoon: Focusing on value
● Creating value for
○ Customer
○ Suppliers
○ Employees
○ Environment

14. Greenspoon: Focusing on value

15. Results
● Customer rating 8.9 / 10
● 6X growth in 24 months
● Preferred partner for most suppliers
● Profitable
● Extremely high staff retention
● B Corp certified