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Kati Suominen - eCommerce Day Global Blended [Professional] Experience

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Kati Suominen - eCommerce Day Global Blended [Professional] Experience

  1. 1. Ecommerce Global 2022 Kati Suominen
  2. 2. Ventas globales de comercio electrónico B2C: US $ 7.4 billones para 2025 - Aún queda mucho crecimiento en ALC 2
  3. 3. Los mercados ecommerce de ALC son top-10 en crecimiento anual
  4. 4. Los consumidores aumentan sus compras en linea incluso ventas locales En qué sitios compra en línea – por nivel de ingreso anual Compras en línea por edad Wish
  5. 5. Uso del e-commerce por las MIPYMES está creciendo, a través de redes sociales y marketplaces 60% de las Mipymes usan el ecommerce para ventas y compras Mipymes usan redes sociales, empresas grandes plataformas globales
  6. 6. 33% 28% 28% 18% 28% 18% 27% 19% 29% 18% 22% 16% 17% 10% 11% 8% 8% 11% 10% 13% 5% 13% 9% 11% 18% 22% 18% 20% 26% 25% 26% 25% 12% 21% 22% 32% 25% 34% 27% 38% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Micro (0-10 employees) - 2019 Micro (0-10 employees) - 2022 Small (11-50 employees) - 2019 Small (11-50 employees) - 2022 Medium (51-250 employees) - 2019 Medium (51-250 employees) - 2022 Large (>250 employees) - 2019 Large (>250 employees) - 2022 We sell and buy online. We sell online We buy online We do not sell or buy online but do some online marketing (like on Facebook or Instagram) Neither sell nor buy online or do online marketing Uso del e-commerce está creciendo, a través de redes sociales y marketplaces
  7. 7. Las MIPYMES se han beneficiado del comercio electrónico Las Mipymes que venden en linea han crecido mas Las Mipymes han conseguido nuevos clientes y más ventas usando el comercio electrónico
  8. 8. Mipymes que usan comercio electrónico exportan más y son diversificados Las empresas que venden en linea suelen exportar… …y venden a más paises
  9. 9. Abrir primeras canales digitales Realizar primera venta formal en linea, omnicanalizacion Realizar primeras ventas en marketplaces y de exportacion Escalar ventas, diversificacion de productos y mercados Nuestro tarea: acelerar la ruta digital de las Mipymes
  10. 10. Rise of B2B Ecommerce
  11. 11. Mas empresas que nacieron durante el Covid son “born digital” >30% de empresas jóvenes venden en línea
  12. 12. Las empresas ven grandes posibilidades en el comercio electrónico y las nuevas tecnologías In the next 10 years, what will be the most impactful technology in your industry? Source: Nextrade Group for IFC, 2020-21 (based on 1,906 Central American firms in export-driven goods and services sectors)
  13. 13. Cada vez mas empresas lideradas por mujeres
  14. 14. Ecommerce nivela el campo de juego entre mujeres y hombres Source: Suominen (2021) - see more at https://www.allianceforetradedevelopment.org/reports-on-msme-ecommerce
  15. 15. Social media presence Accept digital payments Make digital payments Online banking Online store; enable digital orders Digital invoicing Mobile apps Cybersecurity technologies and fraud prevention <1 year old 80% 86% 80% 74% 83% 63% 34% 51% 1-2 years 85% 89% 91% 76% 74% 76% 52% 70% 3-5 years 88% 86% 88% 85% 78% 79% 59% 67% 6-10 years 87% 88% 87% 81% 82% 81% 68% 74% >10 years 83% 88% 85% 76% 67% 72% 56% 63% <1 year old 79% 86% 86% 68% 75% 79% 46% 61% 1-2 years 76% 93% 87% 76% 80% 73% 53% 49% 3-5 years 86% 91% 90% 81% 82% 80% 60% 61% 6-10 years 83% 89% 87% 82% 74% 81% 63% 64% >10 years 84% 89% 93% 92% 78% 92% 63% 82% <1 year old 80% 67% 53% 73% 53% 47% 40% 27% 1-2 years 92% 96% 92% 96% 92% 85% 77% 69% 3-5 years 95% 91% 89% 92% 88% 72% 70% 69% 6-10 years 85% 100% 96% 96% 89% 87% 78% 83% >10 years 79% 78% 75% 92% 64% 68% 61% 51% <1 year old 83% 62% 59% 66% 79% 38% 38% 34% 1-2 years 78% 78% 73% 63% 76% 37% 65% 41% 3-5 years 87% 82% 81% 79% 81% 55% 71% 52% 6-10 years 91% 79% 79% 88% 78% 59% 60% 53% >10 years 82% 77% 76% 82% 60% 57% 56% 50% <1 year old 78% 65% 61% 91% 48% 48% 48% 30% 1-2 years 93% 90% 88% 85% 58% 73% 53% 68% 3-5 years 92% 93% 93% 98% 73% 83% 67% 66% 6-10 years 95% 97% 97% 95% 68% 90% 73% 76% >10 years 86% 78% 77% 89% 58% 77% 56% 68% <1 year old 92% 83% 100% 75% 83% 83% 75% 58% 1-2 years 85% 78% 93% 67% 81% 67% 63% 63% 3-5 years 93% 80% 73% 85% 75% 80% 73% 73% 6-10 years 90% 78% 71% 88% 80% 76% 68% 59% >10 years 88% 67% 60% 93% 52% 76% 55% 57% UAE South Africa Philippines Malaysia Colombia Brazil <1 year old 1-2 years 3-5 years 6-10 years >10 years Cash 71% 76% 72% 75% 63% Mobile payment 66% 81% 74% 76% 57% Debit card 65% 74% 78% 78% 68% Credit card 60% 69% 73% 76% 66% PayPal 53% 59% 57% 59% 40% Bank wire 49% 58% 71% 74% 62% QR code 41% 50% 53% 57% 38% Transferwise 38% 42% 51% 51% 41% Check 31% 48% 53% 60% 56% Revolut 18% 22% 29% 34% 19% Bank wire 75% 78% 75% 83% 75% Debit card 74% 82% 76% 80% 67% Credit card 74% 83% 81% 82% 67% PayPal 66% 84% 77% 78% 59% Mobile payment 64% 85% 72% 76% 60% QR code 57% 58% 62% 69% 49% Transferwise 53% 67% 64% 71% 59% Check 51% 69% 55% 60% 47% Cash 49% 67% 52% 53% 43% Revolut 39% 51% 44% 53% 33% International acceptance (exporters only) Domestic acceptance

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