2. Founder & CEO @ Dotsavvy: 2002+
Consultant @ Opera Ads: 2019 - 2020
Consultant @ DAZN/Goal.com: 2014 - 2019
Africa Director @ InMobi: 2011 - 2012
Founder @ Dealfish EA (OLX Kenya & Jiji Kenya):
2010 - 2012
Blogger @ MosesKemibaro.com: 2007+
Digital Marketing Trainer: 2005+
Arsenal Football Supporter: 1997+
Moses Kemibaro - Biography
3. ● The global business landscape in Kenya is fast changing as
technology becomes essential for innovation as well as
meeting customer expectations across board.
● The COVID-19 pandemic led to accelerated digital
transformation for many in the global business
ecosystem in a myriad of ways. Therefore, all businesses
need to disrupt themselves or risk losing their market
share and profit margins to new digital-first challengers.
● Businesses have to move away from legacy ways of
working to adopting the latest digital platforms and
business processes that would enable to increase
revenues whilst reducing operating costs through a digital
The Global Digital Landscape
12. ● Calendars / Create rich topical content plan and calendars that
will cascade into social media updates on a monthly basis.
● Updates / Post helpful & engaging content on social media that
keeps communities engaged whilst ensuring top-of-mind
● Content / Finding, creating, repurposing & sharing content that
social media communities care about and optimizing it to be
engaging will get their attention.
● Scheduling / Proper scheduling of social media updates to have
the highest possible impact which is important to make the
right impact with longevity.
Social Media Management For Brand
Awareness, Engagement & Conversions
14. ● It ‘brings to life’ who you are and
why you do what you do as an
● It helps connect to target
audiences in a personalized and
● Builds relationships through
relatable and contextually relevant
The Importance of Digital Content
16. For social media content to work on we need to
● What is unexpected? What is timely? What is
● Movement and motion!
● Lots and lots of vibrant color
● Great visuals are essential
● Creating and repurposing content that will
resonate with target audience(s).
What Content Performs Best?
18. ● Tightly focused on the existing
and intended audience(s)
● Helpful, useful and valuable
● Entertaining content
● Content that is woven within
Digital Content Has To Resonate!
31. How To Work With Digital Influencers
● Choose influencers who will resonate with
the target audience(s).
● Put storytelling at the heart of it as this is
what captures hearts and minds.
● Grant digital influencers creative license
which requires trusting that they know what
they are doing.
● Partner with digital influencers who engage
with the target audience(s) regularly based
on their social media content.
37. 1. Social Media / Is where we live, online, all the time so
go where your target audiences live!
2. Mobile Is Everything / Social, internet, communication,
3. Great Content / Drives social media conversions,
conversations and community building initiatives.
4. Video & Visual Content / What we are all consuming
the most on social media.
5. User Experience (UX) / Great visual design with ease
of use for social media content and digital platforms.
What Matters Most For Digital Content?
38. Moses Kemibaro
Founder & CEO
mobile & whatsapp: +254722711907
Thanks & Let’s Talk Some More!