Moses Kemibaro - eCommerce Day Africa Blended [Professional] Experience 2023

eCommerce Institute
eCommerce InstituteeCommerce Institute en eCommerce Institute
Moses Kemibaro
Founder & CEO, Dotsavvy
https://www.linkedin.com/in/mos
eskemibaro
Founder & CEO @ Dotsavvy: 2002+
Consultant @ Opera Ads: 2019 - 2020
Consultant @ DAZN/Goal.com: 2014 - 2019
Africa Director @ InMobi: 2011 - 2012
Founder @ Dealfish EA (OLX Kenya & Jiji Kenya):
2010 - 2012
Blogger @ MosesKemibaro.com: 2007+
Digital Marketing Trainer: 2005+
Arsenal Football Supporter: 1997+
Moses Kemibaro - Biography
● The global business landscape in Kenya is fast changing as
technology becomes essential for innovation as well as
meeting customer expectations across board.
● The COVID-19 pandemic led to accelerated digital
transformation for many in the global business
ecosystem in a myriad of ways. Therefore, all businesses
need to disrupt themselves or risk losing their market
share and profit margins to new digital-first challengers.
● Businesses have to move away from legacy ways of
working to adopting the latest digital platforms and
business processes that would enable to increase
revenues whilst reducing operating costs through a digital
strategy.
The Global Digital Landscape
Too Most Popular Social Media Globally
Too Most Popular Social Media Globally
Too Most Popular Social Media Globally
Too Most Popular Social Media Globally
The SOSTAC Marketing Framework
Mapping The Digital Customer Journey
Understanding The Digital Customer Journey is Key!
The Social Media Platforms That Matter Most
● Calendars / Create rich topical content plan and calendars that
will cascade into social media updates on a monthly basis.
● Updates / Post helpful & engaging content on social media that
keeps communities engaged whilst ensuring top-of-mind
awareness.
● Content / Finding, creating, repurposing & sharing content that
social media communities care about and optimizing it to be
engaging will get their attention.
● Scheduling / Proper scheduling of social media updates to have
the highest possible impact which is important to make the
right impact with longevity.
Social Media Management For Brand
Awareness, Engagement & Conversions
The Social Media Engagement Process
● It ‘brings to life’ who you are and
why you do what you do as an
organization
● It helps connect to target
audiences in a personalized and
authentic way
● Builds relationships through
relatable and contextually relevant
content
The Importance of Digital Content
Content Marketing Is A BIG Paradigm Shift!
For social media content to work on we need to
consider:
● What is unexpected? What is timely? What is
provocative?
● Movement and motion!
● Lots and lots of vibrant color
● Eye-catching.
● “Thumb-stopping”.
● Great visuals are essential
● Creating and repurposing content that will
resonate with target audience(s).
What Content Performs Best?
Two Things Drive Social Media Conversations
● Tightly focused on the existing
and intended audience(s)
● Helpful, useful and valuable
content
● Entertaining content
● Content that is woven within
storytelling
Digital Content Has To Resonate!
Video & Visual Content Is Most Consumed
Video Consumption Dominates Digital
Content Consumption In 2023
Moses Kemibaro - eCommerce Day Africa Blended [Professional] Experience 2023
Short-Form Video Content Over-Indexes On
YouTube Shorts, TikTok & Reels
Use Snackable Content For Short Attention
Spans On Social Media Platforms
Too Long; Didn't Read - Less Is More When It
Comes To Engaging Digital Content
Ensure Social Media Content Is Fit Platform!
An Example of Great Social Media Storytelling
An Example of Engaging Social Media Content /1
An Example of Engaging Social Media Content /2
Digital Influencer Marketing (#SaltBae)
How Digital Influencers + Key Opinion Leaders
(KOLs) Amplify Reach & Engagement!
How To Work With Digital Influencers
● Choose influencers who will resonate with
the target audience(s).
● Put storytelling at the heart of it as this is
what captures hearts and minds.
● Grant digital influencers creative license
which requires trusting that they know what
they are doing.
● Partner with digital influencers who engage
with the target audience(s) regularly based
on their social media content.
Switch It Up + Mix It Up On Content Calendars
Use ChatGPT To Create Social Media Content /1
Use ChatGPT To Create Social Media Content /2
Use ChatGPT To Create Social Media Content /3
Use ChatGPT To Create Social Media Content /4
1. Social Media / Is where we live, online, all the time so
go where your target audiences live!
2. Mobile Is Everything / Social, internet, communication,
everything!
3. Great Content / Drives social media conversions,
conversations and community building initiatives.
4. Video & Visual Content / What we are all consuming
the most on social media.
5. User Experience (UX) / Great visual design with ease
of use for social media content and digital platforms.
What Matters Most For Digital Content?
Moses Kemibaro
Founder & CEO
Dotsavvy
email: moses@dotsavvyafrica.com
mobile & whatsapp: +254722711907
web: www.dotsavvyafrica.com
Thanks & Let’s Talk Some More!
Moses Kemibaro - eCommerce Day Africa Blended [Professional] Experience 2023
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Moses Kemibaro - eCommerce Day Africa Blended [Professional] Experience 2023

  • 1. Moses Kemibaro Founder & CEO, Dotsavvy https://www.linkedin.com/in/mos eskemibaro
  • 2. Founder & CEO @ Dotsavvy: 2002+ Consultant @ Opera Ads: 2019 - 2020 Consultant @ DAZN/Goal.com: 2014 - 2019 Africa Director @ InMobi: 2011 - 2012 Founder @ Dealfish EA (OLX Kenya & Jiji Kenya): 2010 - 2012 Blogger @ MosesKemibaro.com: 2007+ Digital Marketing Trainer: 2005+ Arsenal Football Supporter: 1997+ Moses Kemibaro - Biography
  • 3. ● The global business landscape in Kenya is fast changing as technology becomes essential for innovation as well as meeting customer expectations across board. ● The COVID-19 pandemic led to accelerated digital transformation for many in the global business ecosystem in a myriad of ways. Therefore, all businesses need to disrupt themselves or risk losing their market share and profit margins to new digital-first challengers. ● Businesses have to move away from legacy ways of working to adopting the latest digital platforms and business processes that would enable to increase revenues whilst reducing operating costs through a digital strategy. The Global Digital Landscape
  • 4. Too Most Popular Social Media Globally
  • 5. Too Most Popular Social Media Globally
  • 6. Too Most Popular Social Media Globally
  • 7. Too Most Popular Social Media Globally
  • 9. Mapping The Digital Customer Journey
  • 10. Understanding The Digital Customer Journey is Key!
  • 11. The Social Media Platforms That Matter Most
  • 12. ● Calendars / Create rich topical content plan and calendars that will cascade into social media updates on a monthly basis. ● Updates / Post helpful & engaging content on social media that keeps communities engaged whilst ensuring top-of-mind awareness. ● Content / Finding, creating, repurposing & sharing content that social media communities care about and optimizing it to be engaging will get their attention. ● Scheduling / Proper scheduling of social media updates to have the highest possible impact which is important to make the right impact with longevity. Social Media Management For Brand Awareness, Engagement & Conversions
  • 13. The Social Media Engagement Process
  • 14. ● It ‘brings to life’ who you are and why you do what you do as an organization ● It helps connect to target audiences in a personalized and authentic way ● Builds relationships through relatable and contextually relevant content The Importance of Digital Content
  • 15. Content Marketing Is A BIG Paradigm Shift!
  • 16. For social media content to work on we need to consider: ● What is unexpected? What is timely? What is provocative? ● Movement and motion! ● Lots and lots of vibrant color ● Eye-catching. ● “Thumb-stopping”. ● Great visuals are essential ● Creating and repurposing content that will resonate with target audience(s). What Content Performs Best?
  • 17. Two Things Drive Social Media Conversations
  • 18. ● Tightly focused on the existing and intended audience(s) ● Helpful, useful and valuable content ● Entertaining content ● Content that is woven within storytelling Digital Content Has To Resonate!
  • 19. Video & Visual Content Is Most Consumed
  • 20. Video Consumption Dominates Digital Content Consumption In 2023
  • 22. Short-Form Video Content Over-Indexes On YouTube Shorts, TikTok & Reels
  • 23. Use Snackable Content For Short Attention Spans On Social Media Platforms
  • 24. Too Long; Didn't Read - Less Is More When It Comes To Engaging Digital Content
  • 25. Ensure Social Media Content Is Fit Platform!
  • 26. An Example of Great Social Media Storytelling
  • 27. An Example of Engaging Social Media Content /1
  • 28. An Example of Engaging Social Media Content /2
  • 30. How Digital Influencers + Key Opinion Leaders (KOLs) Amplify Reach & Engagement!
  • 31. How To Work With Digital Influencers ● Choose influencers who will resonate with the target audience(s). ● Put storytelling at the heart of it as this is what captures hearts and minds. ● Grant digital influencers creative license which requires trusting that they know what they are doing. ● Partner with digital influencers who engage with the target audience(s) regularly based on their social media content.
  • 32. Switch It Up + Mix It Up On Content Calendars
  • 33. Use ChatGPT To Create Social Media Content /1
  • 34. Use ChatGPT To Create Social Media Content /2
  • 35. Use ChatGPT To Create Social Media Content /3
  • 36. Use ChatGPT To Create Social Media Content /4
  • 37. 1. Social Media / Is where we live, online, all the time so go where your target audiences live! 2. Mobile Is Everything / Social, internet, communication, everything! 3. Great Content / Drives social media conversions, conversations and community building initiatives. 4. Video & Visual Content / What we are all consuming the most on social media. 5. User Experience (UX) / Great visual design with ease of use for social media content and digital platforms. What Matters Most For Digital Content?
  • 38. Moses Kemibaro Founder & CEO Dotsavvy email: moses@dotsavvyafrica.com mobile & whatsapp: +254722711907 web: www.dotsavvyafrica.com Thanks & Let’s Talk Some More!