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Communication best practices: West Conn presentation

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A short, very top line presentation sharing some basic lessons learned about communication in the workplace.

Publicado en: Empresariales
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Communication best practices: West Conn presentation

  1. 1. Communication Best Practices or… “Everything I know about communication I learned the hard way.” Evelyn Jenkinson Director, Employee Communications Western Connecticut Health Network February 2013
  2. 2. Communication Best PracticesGood reasons to be a good communicator,regardless of your career choice.Communication skills :Are sought after:  Writing skills  Presentation skillsAre critical for leadershipAre recognized as part of amanager/leader skill setImprove your chances of employment!Will set you apart!
  3. 3. Communication Best Practices Classic Communication Model At the receiving end of every organizational communication: •What do you need/want me to do? •What’s in it for me?
  4. 4. Communication Best Practices 1. Know Your Audience Demographics Management or frontline? Language Areas of expertise Attention span Interests/Needs
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  6. 6. Communication Best Practices 2. No News Is Not Good News  Employees will “fill in the blanks” for themselves  No news causes anxiety; compromises productivity; breeds distrust  Monitor and respond to the grapevine“I heard it through the grapevine” – Marvin Gaye
  7. 7. Communication Best Practices 3. Keep the “Noise” Down “Noise”: all of the factors that prevent your message from being received and understood. Jargon Verbosity/length Ambiguity (huh?) Frequency/quantity Competition of other messages
  8. 8. Communication Best Practices 4. Keep the “Noise” Down II “Jargon Gone Wild” Workforce reduction Operationalize Leverage Implementation/Execution Instrumental Affiliate (verb) Optics Appropriate use of resources
  9. 9. Communication Best Practices “Jargon Gone Wild” “… he has been leading supply chain strategies, integrated planning, selling applications and the overall strategic application of technology in our facilities, as well as the development and execution of PBG’s warehouse and go-to- market route engineering initiatives” Wow. But what does he
  10. 10. Communication Best Practices 5. Use the Right Vehicle Tweet? Text or Email? Phone call? Letter to homes? Meeting? Memo? One-on-one?“The medium is the message” – Marshall McLuhan
  11. 11. Communication Best Practices 6. Looks Count  The appearance and format of your communication matter  You’re competing with a bombardment of messages  Get through the clutter by being:  Eye-catching  Pithy  Distinctive  Conversational  Professional  Humorous (can be risky)
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  17. 17. Communication Best Practices 7. Print is NOT Dead • Print has a place in a communication strategy • Use print judiciously: • Recognition • In-depth information • Future reference • Personal
  18. 18. Communication Best Practices 7. Print is NOT Dead • Print has a place in a communication strategy • Use print judiciously: • Recognition • In-depth information • Future reference • Personal
  19. 19. Communication Best Practices Some examples of print that are still viable: • Employee newsletters • Letters of commendation • Trade publications • Invitations • Thank you notes
  20. 20. Written lettersare still valuedand can be tied to employee productivity!
  21. 21. Communication Best Practices 8. Show and Tell - Illustrate concepts - Simplify the complex - Provide a memorable snapshot“A picture is worth a thousand words”
  22. 22. Communication Best Practices “Bibi’s bomb”
  23. 23. Communication Best Practices9. Repeat That, Please - Most messages require redundancy for retention - Use multiple channels and forums to communicate critical messages - There is no “magic bullet” or single way to reach/affect all employees
  24. 24. Communication Best Practices 10. Develop a Two-Way Street Be the sender and the receiver, for: - Confirmation Did you get the message? Did I use the right channels? - Feedback Do you understand? - Continuous improvement What can I do better to reach you?"The biggest problem in communication is the illusion that it has taken place." - George Bernard Shaw

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