Aurasma auras-may 14-2013

Aurasma
Auras
Triggers

It is an operation check in Japan on May 10, 2013.
by Etsuji Kameyama
(twitter:@kurakura)(facebook:ekameyama)
http://development.blog.shinobi.jp/
13年3月11日月曜日 1

http://www.hp.com/

http://www.autonomy.com/

http://www.aurasma.com/
http://pinterest.com/aurasma/

iPhone/iPad
http://search.itunes.apple.com/WebObjects/MZContentLink.woa/
wa/link?path=apps%2faurasma%2faurasmalite

Android
https://play.google.com/store/apps/details?id=com.aurasma.aurasma

http://www.autonomy.com/

クロスメディアで活用するAR


紙媒体とスマートフォンの活用
画像認識型ARプラットフォーム
Autonomy(オートノミー社)が開発した高速で高精度なテクノロジーにより、言葉では
ではなく、画像をきっかけにしたARプラットフォーム。
オフラインからオンラインへ誘導するビジュアルブラウジングAR
画像をきっかけにインタラクティブなコンテンツを表示するだけではなく、webブラウ
ジングまでを可能にしたプラットフォーム。新聞紙面、雑誌、カタログ、広告、企業ロ
ゴなどからの新しい情報を提供・拡張することで新しいコミュニケーションを創出。

世界初のビジュアルブラウザプラットフォーム、Aurasma
2011年6月の発表以来、Aurasmaは300万以上のダウンロードを記録(2012年2
月)。小売、スポーツ、自動車、消費財、家電、エンターテイメント、広告、出版業界
における4000以上のパートナーの自社キャンペーンやアプリにフリーテクノロジーと
して組み込まれてきた。日本でも80万ダウンロード(2012年4月)を記録。 Aurasma
は先進的な画像認識技術を持つ英国のAutonomy社が開発。ヒューレット・パッカー
ド・カンパニーは2011年10月に Autonomy社を買収。

Aurasma launched in June 2011 and now has more than 16,000 customers in 100 countries. Leading brands including Marvel, Maybelline,
Sony Pictures, Teléfonica / O2, Universal Pictures and Universal Music Group use Aurasma to increase awareness and revenues for new
campaigns and products. The simple and easy-to-use platform requires no software development training, and enables organizations of all
sizes to quickly create and publish their own augmented reality content. To see how various brands have used Aurasma to engage with their
markets, watch this video.(via http://www.autonomy.com/content/News/Releases/2013/0308.en.html)


Aurasmaの採用実績

http://www.aurasma.com/news

Aurasma導入事例


「MARVEL AR Triggers」

-Marvel AR
Marvel partnered with Aurasma to create the ﬁrst major augmented reality app to be used by a comic book company. Originally launched at SXSW, the Marvel
AR app could be used in conjunction with the Avengers vs X-Men series. Frames which featured the Marvel AR logo could be viewed in-app to access
additional content including, pen and ink frames, animated covers and more.
http://www.aurasma.com/campaigns#/marvel
-Regions: UK/USA

AppStore,GooglePlay “marvel ar” で検索

Aurasma 利用シーン
ウィンドウショッピングAR 景色を認識するAR 複数の新聞へAR広告を展開

The Window Shop | NET-A-PORTER.COM Aurasma bringing dinosaurs to Paris Schroders use Aurasma to augmented their print advertising

自動車雑誌の表紙から動画 TシャツからARコンテンツシリアルの箱からAR動画

Top Gear Magazine rolls out Aurasma Augmented reality T-shirts Aurasma Aurasma Blue Diamond demo Millers Concepts

ARゲーム水族館のパネルから水性生物名刺からAR動画

Aurasma bridges the physical, virtual worlds: DEMO Fall 2011 Aurasma at Idaho Aquarium Business Cards of the Future - Create for free with Aurasma!


Fashion
Cosmetique


-Forever 21
Using Aurasma’s advanced image
recognition technology, window clings,
located on Forever 21 storefronts, and
Forever 21 advertisements will be brought to
life through the F21POP app, allowing
consumers to view exclusive videos of
Chanel Iman modeling the brand’s winter
collection. The F21POP app also brings
content to life in the Forever 21 magazine.
-Regions: USA
http://www.aurasma.com/campaigns/#/forever-21


-Taylor Swift Wonderstruck Enchanted
Elizabeth Arden partnered with Aurasma to
make the celebrity fragrance ‘Taylor Swift
Wonderstruck Enchanted’ come to life on
product packaging, print ads, direct mail
pieces, and even through a scavenger hunt.
-Regions: USA

http://www.aurasma.com/campaigns/#/taylor-swift-
wonderstruck-enchanted


-House of Holland
Henry Holland was the ﬁrst fashion designer
to bring a magazine cover to life when he
released the House of Holland augmented
reality app which is powered by Aurasma.
Readers who opened the app and pointed at
the front cover of December’s InStly
magazine gained access to runway videos
from House of Holland’s Spring / Summer
collection shown at London Fashion Week.
-Regions: UK

http://www.aurasma.com/campaigns#/house-of-
holland


-Elle Poland
Elle, Flesz, Avanti and other key fashion
magazines in Poland and the Czech
Republic used Aurasma to share a variety of
fashion related videos that were linked
directly to the front covers of the various
titles.
-Regions: Europe

http://www.aurasma.com/campaigns/#/elle-poland


The front covers of the October edition of
GQ magazine, the Men of the Year Awards
2011 special edition, was brought to life with
Aurasma. The various front covers featuring
Lara Stone, Keith Richards, Bradley Cooper,
U2 and Hugh Laurie, all of which could be
brought to life with Aurasma. To see this
Aura in action, download Aurasma for free,
subscribe to the "Aurasma Case Study
Auras" Channel and then hover your phone
over the image in app.
http://pinterest.com/aurasma/fashionistas/


dunhill, have used Aurasma for a series of campaigns known as ‘The Voice’. Featuring explorer Sir Ranulph Fiennes, theatre
director Michael Grandage, Royal Ballet principle dancer Rupert Pennefather and others, the models’ static proﬁles are
transformed. Viewers can also ‘Shop the Look’ with a single tap. To see this Aura in action, download Aurasma for free,
subscribe to the "Aurasma Case Study Auras" Channel and then hover your phone over the image in app.
http://pinterest.com/aurasma/fashionistas/

Music


KISS MONSTER

-The Rolling Stones – GRRR!
The Rolling Stones used Aurasma to
promote the release of their new album
‘GRRR!’. Once one of 3000+ global
locations were viewed through the Aurasma-
powered uView app, a 3D Gorilla, which was
based on the album’s artwork, could be
spotted within the scene. Stones’ fans were
also encouraged to have their picture taken
with the Gorilla at their location and to
submit these pictures via twitter or email to
see them posted on the Rolling Stones’
website.
-Regions: Asia/Europe/UK/USA

http://www.aurasma.com/campaigns#/grrr


-Robbie Williams
Pop Icon Robbie Williams’s new album –
Take the Crown – comes to life on each
day of December with an advent
calendar surprise. Check it out each
day for a new classic Robbie
performance!

http://www.aurasma.com/campaigns#/
robbie-williams

The Ting Tings
The Ting Tings teamed up with Aurasma to
bring the Sounds From Nowheresville album
cover to life. When viewed in Aurasma fans
are able to witness the album cover rip apart
to reveal a video of the song ‘Hang it Up’.
Users also had the on-screen option to
download a digital version of the album or
connect with the band via facebook and
twitter.
http://www.aurasma.com/campaigns/#/the-ting-
tings


-Nirvana Nevermind
To celebrate the 20th anniversary release of
Nirvana’s Nevermind album, Universal Music
wanted to bring their music to audiences in
a new way and decided to integrate
Aurasma into their campaign to make the
album’s iconic artwork live and interactive.
CD covers of the re-released album offered
fans all around the world the chance to see
exclusive Nirvana videos and gain further
insight into the band.
-Regions: UK/USA

http://www.aurasma.com/campaigns#/nirvana


-U2 From the Sky Down
Appearing in Rolling Stone magazine, print
adverts for U2′s documentary, From the Sky
Down, were brought to digital life using
Aurasma. When viewed in-app these print
ads could be used to access a promotional
preview video in anticipation of the up and
coming ﬁlm.
-Regions: USA
http://www.aurasma.com/campaigns/#/u2-from-
the-sky-down


Movie


-UNIQLO Spider-Man
To celebrate the release of The Amazing Spider-Man, UNIQLO launched a range of Amazing Spider-Man T-shirts. When
viewed in Aurasma, these T-shirts could be used to access a stunning 3D animation showing the much-loved super hero
‘web slinging’ through an urban scene. Shoppers could also enter a competition to win a trip to New York by viewing
special postcards and posters in store.
-Regions: UK
http://www.aurasma.com/campaigns#/spiderman-2

-Puss in Boots
The front cover of Home Media magazine
was turned into an augmented reality trigger
through a partnership with Aurasma.
Readers who viewed this cover using
Aurasma were able to instantly access a
trailer for the ﬁlm.
-Regions: USA

http://www.aurasma.com/campaigns#/puss-in-boots


-Johnny English
The Creative Partnership teamed up with
Aurasma when working on the national print
campaign for the release of Johnny English,
a Universal Pictures ﬁlm. British comedy
legend Rowan Atkinson came down to the
ﬁlming studio to shoot this Aura in front of a
green screen with predictably hilarious
results.
-Regions: UK

http://www.aurasma.com/campaigns#/universal-
johnny-english


http://www.bbc.co.uk/programmes/b006q2x0


Art


-Rene Magritte – The Summer Steps
One of many examples of a famous work of art that we have adapted into a 3D scene which can be viewed and shared
using Aurasma.
-Regions: Africa/Asia/Europe/Middle East/South America/UK/USA
http://www.aurasma.com/campaigns#/magritte

Sports


-Dubai World Championship Golf
Working with the media agency, North 55,
Aurasma was involved in a campaign aimed
at boosting ticket sales for golf’s Dubai
World Championships. When viewed in
Aurasma, the print posters and press ads
that were part of the advertising surrounding
the close of the event could be used to
access a preview trailer and book tickets for
the European Tour’s ﬁnal stage.
-Regions: Middle East

http://www.aurasma.com/campaigns#/dubai-golf


-Shark Watches
Shark Watches partnered with Aurasma to
transform their December and January ad
campaign into an interactive, dynamic
experience. When viewing the ads in
Aurasma, sports fans could watch
professional surfer Corey Lopez perform
extreme tricks on the Killer Shark Tide,
allowing the ad to tell the complete story
behind the printed image.
-Regions: USA

http://www.aurasma.com/campaigns#/shark-
watches


Electric Appliances


-Panasonic Tough
Working with Knowledge Works in Japan, Aurasma was used in
conjunction with Panasonic’s print advertising campaign. Featuring in
some of Japan’s largest newspapers, including Mainichi Shimbun, these
static print ads could be brought to life with Aurasma and used to access
further information.
-Regions: Asia

http://www.aurasma.com/campaigns#/panasonic-tough-japan


-Panasonic Viera
To launch their range of Smart Viera
televisions Panasonic, joined forces with
Aurasma once again. Augmented reality
content was attached to print advertising, in-
store posters and POS materials, with the
same image being used throughout. When
viewed in Aurasma, any one of these could
be used to trigger additional content and
drive trafﬁc to the Panasonic Viera website.
-Regions: Europe/UK

http://www.aurasma.com/campaigns#/panasonic-
viera


Car


-Mazda BT-50
Clemenger Harvie, worked with Aurasma on an augmented reality campaign for Mazda promoting the new
BT-50 to the Australian market. This was our ﬁrst Australian campaign. When viewed in Aurasma, Mazda’s
print adverts and POS materials could be used to watch a video about the new truck and access further
options.
-Regions: Asia

http://www.aurasma.com/campaigns#/mazda


-Top Gear – The Challenges DVD
The ever popular Top Gear television programme
regularly releases DVD compilations. The Top Gear DVD
was perfectly complimented by a 3D Stig who, when
the cover was viewed in Aurasma, would burst through
the DVD, challenging the user to an imaginary ﬁght.
Fans can watch this aura on their mobile device by
following the “BBC Worldwide – Top Gear DVDs”
channel in Aurasm-a.
Regions: UK
http://www.aurasma.com/campaigns#/topgear-4

Food,Drink


-Blue Dragon
Working with agency Billington Cartmel,
Blue Dragon partnered with Aurasma to
bring a little extra spice to their products to
help celebrate Chinese New Year. By viewing
stir fry sauce sachets in Aurasma, shoppers
were able to access recipe advice from Blue
Dragon’s Asian cooking expert Jeremy
Pang.
-Regions: UK

http://www.aurasma.com/campaigns#/blue-dragon


Travel


-Go Hawaii
As the cold weather started to hit Chicago,
the aptly named Windy City, Aurasma
helped the Hawaii Visitors and Convention
Bureau show off their picturesque holiday
destinations to envious commuters at the
Clarke & Lake station in Chicago and the
San Francisco bay area. The campaign
brought commuters one step closer to the
experience of a dream holiday in Hawaii.
-Regions: USA

http://www.aurasma.com/campaigns#/go-hawaii


-Saga World Traveller
Prestigious over 50′s holiday provider, Saga,
approached Aurasma with their key January
period in mind. Two of their biggest travel
magazines, Saga World Traveler and Saga
Cruises, integrated Aurasma-enabled
content into their front covers. When viewed
with Aurasma these covers gave holiday
makers the chance to watch exciting video
footage surrounding Saga’s travel
destinations.
-Regions: UK

http://www.aurasma.com/campaigns#/saga


Magazine
Novelle


-Sainsbury’s Magazine
The October issue of Sainbury’s magazine
featured interactive print ad campaigns from
brands including Colgate, Heinz and
Wrigley’s alongside editorial pages enriched
with augmented reality content, which could
be accessed by using Aurasma. Sainsbury’s
magazine has continued to use Aurasma-
enabled content since.
-Regions: UK

http://www.aurasma.com/campaigns#/sainsburys


-Vanity Fair
Released February 2013
Vanity Fair, published by Condé Nast, has
partnered with Aurasma to bring augmented
reality to its printed magazine.
In the March 2013 issue, the cover (featuring
stars Ben Afﬂeck, Emma Stone, and Bradley
Cooper) and select pages come to digital life
when viewed through the Aurasma-powered
VF Extra! mobile app. Readers using the
app can scan the Special Collector’s Edition
printed editorial and advertisements with
their mobile device to discover exciting
bonus content featuring their favorite
entertainers and brands.

VF Extra! is available for free download from
the App Store and Google Play-.
Regions: USA

http://www.aurasma.com/campaigns#/universal-
johnny-english


Other


-Austin Chronicle – SXSW Interactive Issue 2013 /
Released March 7, 2013
The Austin Chronicle and Aurasma have reunited to
power a delightfully augmented newspaper cover for
the SXSW Interactive issue. By viewing the front page
of the Chronicle with Aurasma, readers and eventgoers
can catch an exclusive animation and video, then click
through to check out the latest updates on the paper’s
mobile site.
This is the second consecutive year that the Austin
Chronicle has partnered with Aurasma to power its
enhanced issue for SXSW.
-Regions: Asia/Canada/Europe/USA
http://www.aurasma.com/campaigns#/austin-chronicle-
sxsw-interactive-2013


-Thundercats
Aurasma partnered with Bandai to bring the
packaging of Thundercats and Ben 10 toys
to life. By downloading the Aurasma app
and pointing at the back of special edition
packages children are able to access a
detailed 3D animation of the toy in action,
allowing them to make an informed decision
before purchasing as well as making the
packaging itself an integral part of the
overall experience of the toy.
-Regions: Europe/UK/USA

http://www.aurasma.com/campaigns#/thundercats


-Monster Christmas Card
Online recruitment company Monster used Aurasma to create the world’s ﬁrst augmented reality Christmas card. Monster’s
1.2 million clients received a card with a difference. When viewed in Aurasma, a quiet, snowy village soon becomes less
tranquil when a mischievous visitor arrives and embarks on erecting a Christmas tree with humorous consequences.
-Regions: UK
http://www.aurasma.com/campaigns#/monster

-Edward Hopper – Nighthawks
One of many examples of a famous work of art that we have adapted
into a 3D scene which can be viewed and shared using Aurasma.
-Regions: Africa/Asia/Europe/Middle East/South America/UK/USA
http://www.aurasma.com/campaigns#/hopper-nighthawks


Daniel4D’s
Special 3D Auras

Start Aurasma, select the icon at the top-left of the
screen, go to the Search section and type “daniel”,
subscribe to Daniel4D’s Channel:


Aurasma auras-may 14-2013

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