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Das ABC der User Needs

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Wissensdurst, Feld M, München, 2018-11-06 (Begriffsvielfalt im Dschungel des „Warum“: Bedürfnisse, Quasi-Bedürfnisse, Bedürfnisbefriedigungen, Ersatzbefriedigungen, Wünsche, Needs, Motive, Triebe, Instinkte, Motivation, Anforderungen, das böse Wort mit „R“, Nutzungsanforderungen, Erfordernisse, Absichten, Intentionen, Ziele, Oberziele, Teilziele, Zwecke, Goals, Verhalten, Tätigkeiten, Handlungen, Aktivitäten, Aktionen, Tasks, Aufgaben, Ziel-Mittel-Analyse, Handlungsregulation, Handlungspsychologie, Aufgabenanalyse, Handlungstheorie, Aktivitätentheorie, Tätigkeitstheorie)

Publicado en: Educación
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (Unlimited) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/qURD } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/qURD } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/qURD } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/qURD } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/qURD } ......................................................................................................................... Download doc Ebook here { https://soo.gd/qURD } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Das ABC der User Needs

  1. 1. Das ABC der User Needs Dr. Herbert A. Meyer artop - Institut an der Humboldt-Universität zu Berlin 2018
  2. 2. UX ThinkingUX Thinking … unterstützt Produktmanager, Product Owner, UX Professionals, Developer und Business Analysten dabei, in interdisziplinären Teams digitale Produkt- und Lösungsentwicklungen sowohl agil und als auch menschzentriert zu planen und durchzuführen. Viertägiges Schulungsangebot der artop-Akademie in Berlin; Inhouse durchgeführt in Göttingen, Solingen, Stuttgart, Basel, demnächst in Sindelfingen, München, Esslingen…
  3. 3. The Rise of UX ThinkingThe Rise of UX Thinking
  4. 4. Double Diamond Analyse Ideation
  5. 5. Double Diamond + Analyse Ideation ImplementierungStrategy
  6. 6. The Arcs Strategize Analyse Ideate ImplementStrategize Analyse Ideate Implement
  7. 7. Waterfail Strategize Analyse Ideate Implement The Death March Strategize Analyse Ideate Implement
  8. 8. One way (to fail) Strategize Implement Naive Agile
  9. 9. Teures Vergnügen Strategize Analyse Ideate Implement Entfremdetes Design Thinking
  10. 10. UX Thinking Strategize Analyse Ideate Implement Vision
  11. 11. UX Thinking Strategize Analyse Ideate Implement Vision
  12. 12. UX Thinking Strategize Analyse Ideate Implement Vision Erhebung von Nutzerdaten Befragung / Interview Beobachtung = Contextual Inquiry
  13. 13. was die Nutzer sagen vs. was die Nutzer tun UX Thinking Strategize Analyse Ideate Implement Vision Erhebung von Nutzerdaten Befragung / Interview Beobachtung = Contextual Inquiry
  14. 14. UX Thinking Strategize Analyse Ideate Implement Vision Erheben von Nutzerdaten Befragung / Interview Beobachtung = Contextual Inquiry Verstehen und Modellieren der Daten Affinitätsdiagramm Sequenzdiagramm, Artefakt-Sammlung Persona Ist-Szenerio Journey Map
  15. 15. Erheben, Verstehen und Modellieren von echtenModellieren von echten Nutzerdaten für…
  16. 16. …bedürfnisgerechte und nutzerfokussierte Produkte…nutzerfokussierte Produkte…
  17. 17. …gibt es nicht für „geschenkt“.…gibt es nicht für „geschenkt“.
  18. 18. 1. Space 2. Time 3. Time3. Time 4. Confidence 5. Humor
  19. 19. Blind spot Strategize Ideate Implement Wir kennen unsere Nutzer! Strategize Ideate Implement
  20. 20. Blind spot Strategize Ideate Implement Wir kennen unsere Nutzer! Strategize Ideate Implement
  21. 21. Usability als Qualität …bestimmte Nutzer mit bestimmten Zielen im bestimmten…bestimmte Nutzer mit bestimmten Zielen im bestimmten Nutzungskontext…
  22. 22. PersonaPersona
  23. 23. Personas sind ein überaus genaues Werkzeug, um gemeinsam darüber nachzu- denken, wie sich unsere Nutzer verhalten, was sie denken, was sie wünschen warum #/media/File:AlanCooper.jpg(PublicDomain) und warumsie sich das wünschen. Alan Cooper de.wikipedia.org/wiki/Alan_Cooper#/media/File:AlanCooper.jpg(PublicDomain)
  24. 24. Begriffsvielfalt im Dschungel des „Warum“ Bedürfnisse, Quasi-Bedürfnisse, Bedürfnisbefriedigungen, Ersatzbefriedigungen, Wünsche, Needs, Motive, Triebe, Instinkte, Motivation, Anforderungen, das böseWünsche, Needs, Motive, Triebe, Instinkte, Motivation, Anforderungen, das böse Wort mit „R“, Nutzungsanforderungen, Erfordernisse, Absichten, Intentionen, Ziele, Oberziele, Teilziele, Zwecke, Goals, Verhalten, Tätigkeiten, Handlungen, Aktivitäten, Aktionen, Tasks, Aufgaben, Ziel-Mittel-Analyse, Handlungsregulation, Handlungspsychologie, Aufgabenanalyse, Handlungstheorie, Aktivitätentheorie, Tätigkeitstheorie …
  25. 25. “Nichts ist so praktisch wie eine #/media/File:Kurt_Lewin_Photo.jpg(Fairuse) praktisch wie eine gute Theorie.” Kurt Lewin en.wikipedia.org/wiki/Kurt_Lewin#/media/File:Kurt_Lewin_Photo.jpg(Fairuse)
  26. 26. Activity Need Need Action Part action Part action Part action Operation Operation Operation Operation Operation Need Action Part action Part action Operation Operation Operation
  27. 27. Activity Need Need Action Part action Part action Part action Operation Operation Operation Operation Operation Need Action Part action Part action Operation Operation Operation Why What How
  28. 28. Activity Need Need Action Part action Part action Part action Operation Operation Operation Operation Operation Need Action Part action Part action Operation Operation Operation Be goals Do goals Motor goals
  29. 29. Activity Need Need Action Part action Part action Part action Operation Operation Operation Operation Operation Need Action Part action Part action Operation Operation Operation Bedürfnis Funktionalität Interaktion
  30. 30. /2018/01/ryandeci-1120x575.jpg Edward L. Deci & Richard Ryan Selbstbestimmungstheorie peakon.com/wp-content/uploads/2018/01/ryandeci
  31. 31. Autonomie Drei menschliche Grundbedürfnisse Autonomie Verbundenheit Kompetenz
  32. 32. Autonomie Drei menschliche Grundbedürfnisse AA utonomy BB Autonomie Verbundenheit Kompetenz AA BB onding / Belongingness CC ompetence
  33. 33. Elemente eines Arbeitsmodells für wohlbefindens- orientierte Gestaltung Fotos: Herbert A. Meyer (Alle Rechte vorbehalten) Marc Hassenzahl & Sarah Diefenbach
  34. 34. 1. Autonomie AA 2. Verbundenheit BB Sieben Bedürfnisse als Ausgangspunkt für die Gestaltung interaktiver Produkte 3. Kompetenz CC 4. Stimulation 5. Sicherheit 6. Körperlichkeit 7. Popularität
  35. 35. Bedürfniskarten von Hassenzahl & Diefenbach
  36. 36. Autonomie AA Das Gefühl, gemäß eigener Vorstellungen zu handeln, statt von außerhalb gesteuert zu werden.werden. Das Produkt erzeugt ein Gefühl von: Freiheit, Eigenständigkeit, Selbständigkeit, Unabhängigkeit
  37. 37. Verbundenheit BB Das Gefühl, regelmäßig Kontakt mit anderen Menschen zu haben, denen man etwas bedeutet, statt allein und isoliert zu sein.statt allein und isoliert zu sein. Das Produkt erzeugt ein Gefühl von: Gemeinsamkeit, Anwesenheit, Freundschaft, Zusammenhalt, Familie
  38. 38. Kompetenz CC Das Gefühl, fähig und effektiv zu handeln, statt dem Gefühl inkompetent und unwirksam zu sein.sein. Das Produkt erzeugt ein Gefühl von: Zutrauen, Kontrolle, Wirksamkeit, Befähigung, Leistungsfähigkeit
  39. 39. Stimulation Das Gefühl, Neues zu entdecken und ausreichend Anregung zu bekommen, statt gelangweilt und vom Leben nicht angeregt zu sein.vom Leben nicht angeregt zu sein. Das Produkt erzeugt ein Gefühl von: Überraschung, Faszination, Begeisterung, Entdeckung, Reuchhaltigkeit
  40. 40. Sicherheit Das Gefühl, angenehme Gewohnheiten und Routinen zu haben, statt dem Gefühl von Unsicherheit und der Bedrohung.Unsicherheit und der Bedrohung. Das Produkt erzeugt ein Gefühl von: Behaglichkeit, Vorhersehbarkeit, Ruhe, Vertrautheit, Routine, Kontinuität
  41. 41. Körperlichkeit Das Gefühl, einen gut gepflegten und gesunden Körper zu haben, statt dem Gefühl, außer Form und ungesund zu sein.und ungesund zu sein. Das Produkt erzeugt ein Gefühl von: Gesundheit, Fitness, Balance, Lebendigkeit, körperliche Leistungsfähigkeit, Gepflegtheit
  42. 42. Popularität Das Gefühl, gemocht und respektiert zu werden und mit dem eigenen Verhalten andere Menschen zu beeinflussen.zu beeinflussen. Das Produkt erzeugt ein Gefühl von: Einfluss, Berücksichtigung, Bekanntheit, Würdigung, Interesse
  43. 43. Twitter @ekphorie UX Thinking -> https://artop.de/uxt
  44. 44. https://twitter.com/ScreaminHias/status/977087086984617984https://twitter.com/ScreaminHias/status/977087086984617984

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