Memorial Hermann Health System is a large integrated health system in Southeast Texas known for its world-class care, expertise, and innovation. It has over 20,000 employees serving patients across 12 hospitals, including three in the Texas Medical Center. The system needed a way to manage content across its multiple sites and audiences in a unified way. It implemented Ektron's web content management system to redesign 13 websites, reduce templates, and allow marketing to update 90% of content without IT assistance. This resulted in faster loading sites, increased search and visitors, and a more coherent online presence.

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MEMORIAL HERMANN HEALTH SYSTEM: MULTIPLE AUDIENCES,
MULTIPLE SITES, ONE UNIFIED MESSAGE. An integrated health
system, Memorial Hermann Health System is known for
world-class clinical expertise, patient-centered care, and
leading-edge technology and innovation. The system, with its
exceptional medical staff and more than 20,000 employees,
serves to advance health in Southeast Texas and the Greater
Houston community. Memorial Hermann’s 12 hospitals include
three hospitals in the Texas Medical Center.
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Follow Us @Ektron or Visit ektron.com/CaseStudies

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“
We needed to have a website solution that would allow
us to break up our unique offerings for those audiences and
allow us to provide a unified, coherent view of everything
we do.
“
”
I first started looking for open source solutions. But as I
continued my research I discovered Ektron and priced the
value, and found it to be the most cost-effective solution.
Kevin Kelly,
Manager of Online Marketing,
Memorial Hermann Health System
To Learn More
Follow Us @Ektron or Visit ektron.com/CaseStudies
”

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GOALS
• Re-architect 13 sites to make them more
user-friendly and unify that architecture
across Memorial Hermann properties.
Break out offerings into sub-sites
Reduce the number of templates from 200
templates to more manageable number
“ We basically redesigned all 13 websites using Ektron’s
multisite functionality,” says Kelly “ With Ektron, we can
keep all of our content in one place with a single login
to access it all.“
To Learn More
Follow Us @Ektron or Visit ektron.com/CaseStudies

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RESULTS
Ektron Smart Forms allow Memorial Hermann’s
marketing personnel to make updates to the
website without IT aid and help site managers
maintain consistency and branding across
every page.
Marketing now in control of over 90 percent
of site content
Memorialhermann.org loads an average
20% faster
21,000% increase in visitors who used Search
An average increase of 7,500+
additional site visitors per month
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Follow Us @Ektron or Visit ektron.com/CaseStudies

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Delivering enterprise Web Content Management Software
and Digital Experience Management solutions. Ektron empowers
organizations to fully realize their digital marketing potential
by Connecting Content to Revenue.
Founded in 1998
Headquarters in Nashua, NH
Worldwide Offices in Australia, Canada, and the United Kingdom
Regional Offices in Denver, Richmond, and San Francisco
Over 3,800 customers and 12,000 sites including Fairmont Raffles
Hotels International, Las Vegas Sands, Microsoft, and NASDAQ
200+ Employees
To Learn More
Follow Us @Ektron or Visit ektron.com/CaseStudies