Keynote: Making search better, faster, easier

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ElasticON Enterprise
Search Keynote
Matt Riley, VP Product Management, Elastic
Nick Chow, Senior Product Manager, Elastic
Casey Zumwalt, Senior Product Manager, Elastic
Jonas Lavoie, Principal Product Manager, Elastic
Diane Tetrault, Director of Product Marketing, Elastic

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This presentation and the accompanying oral presentation contain forward-looking statements, including statements
concerning plans for future offerings; the expected strength, performance or benefits of our offerings; and our future
operations and expected performance. These forward-looking statements are subject to the safe harbor provisions
under the Private Securities Litigation Reform Act of 1995. Our expectations and beliefs in light of currently
available information regarding these matters may not materialize. Actual outcomes and results may differ materially
from those contemplated by these forward-looking statements due to uncertainties, risks, and changes in
circumstances, including, but not limited to those related to: the impact of the COVID-19 pandemic on our business
and our customers and partners; our ability to continue to deliver and improve our offerings and successfully
develop new offerings, including security-related product offerings and SaaS offerings; customer acceptance and
purchase of our existing offerings and new offerings, including the expansion and adoption of our SaaS offerings;
our ability to realize value from investments in the business, including R&D investments; our ability to maintain and
expand our user and customer base; our international expansion strategy; our ability to successfully execute our
go-to-market strategy and expand in our existing markets and into new markets, and our ability to forecast customer
retention and expansion; and general market, political, economic and business conditions.
Additional risks and uncertainties that could cause actual outcomes and results to differ materially are included in
our filings with the Securities and Exchange Commission (the “SEC”), including our Annual Report on Form 10-K for
the most recent fiscal year, our quarterly report on Form 10-Q for the most recent fiscal quarter, and any
subsequent reports filed with the SEC. SEC filings are available on the Investor Relations section of Elastic’s
website at ir.elastic.co and the SEC’s website at www.sec.gov.
Any features or functions of services or products referenced in this presentation, or in any presentations, press
releases or public statements, which are not currently available or not currently available as a general availability
release, may not be delivered on time or at all. The development, release, and timing of any features or functionality
described for our products remains at our sole discretion. Customers who purchase our products and services
should make the purchase decisions based upon services and product features and functions that are currently
available.
All statements are made only as of the date of the presentation, and Elastic assumes no obligation to, and does not
currently intend to, update any forward-looking statements or statements relating to features or functions of services
or products, except as required by law.
Forward-Looking Statements

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Elastic is a search
company.

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Search is a constant/foundation

A variety of use cases
Search everything, anywhere
• SaaS / web applications
• Ecommerce stores
• Mobile applications
• Digital Media & Publishing
• Application dashboards
• Internal search
• Intranets
• Self-service Customer Support
• Higher Education & Gov

And everyone is a search expert
Search is everywhere
a meal
a product
a video
the news
Searching for:
Autocomplete
Facets & Filters
Spelling Correction
Adaptable
Responsive
Fast & Relevant

The Elastic Stack
Reliably and securely take data from
any source, in any format, then search,
analyze, and visualize it in real time.

Solutions
A vertical slice through the Elastic Stack
Simple to get started
Turn-key features
Lots of functionality out-of-the-box
“Off the shelf”

Enterprise Search SecurityObservability
Kibana
Elasticsearch
Beats Logstash
Three solutions powered by one stack
Powered by
the Elastic Stack
3 solutions
Deployed
anywhere Elastic Cloud Elastic Cloud
on Kubernetes
Elastic Cloud
Enterprise
Saas Orchestration

Making Enterprise Search better, faster, easier
Parallel investment & innovation
Innovation in the Elastic Stack in Enterprise
Search–specific capabilities
Optimizing those capabilities for search use cases
in dedicated Enterprise Search products
7.2
7.1
7.3
7.4
7.5
7.6
7.7
7.8
7.9

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Elastic App Search
Out-of-the-box, personalized,
Centralized, secure organizational
search experience
Elastic Workplace Search
Elastic Enterprise Search
A powerful set of APIs and developer tools
designed for developers building rich,
user-facing search applications.

APIs and tools
designed for building
and managing rich,
user-facing search
applications

Out-of-the-box
personalized,
centralized, secure
organizational search
experience

Deliver the most relevant
search results, anywhere
Bring search to market faster with
powerful yet simple customization
Scale with ease and leave the
soaring costs behind
Making Enterprise Search better, faster, easier
Key tenets

Elastic Cloud
Self-Managed Deploy Enterprise Search instantly on AWS, Azure or
GCP, on a choice of 34 global regions (and growing)
Install a single, downloadable
package and you’re a “go” for launch
Easily accessible, anywhere
Single tenancy, where you want it

Amazon Web Services
Google Cloud
Microsoft Azure
39 Regions

Our pricing is based purely on the underlying
hardware and infrastructure resources
consumed by any given installation. It scales
simply and predictably to meet the unique
needs of each individual customer, growing
and shrinking as needed.
# of Connectors used
Total Query Volume
# of Modules used
# of Seats (users)
# or Size of Documents
Based on Use Case
And many others...
Entity-based Pricing Models
THEN
Resource-based Pricing Models
NOW

APIs and tools designed for building and managing
rich, user-facing search applications

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Most relevant search
results, anywhere

• Text Search-optimized relevance
• Typo-tolerance
• Visual Relevance tuning
• Robust APIs
• First-party API Clients
• Detailed Search Analytics
• Instant, accessible API Logs
• Search UI library
Out-of-the box features:

APIs
From nothing to finding
Great Search
Core Tech Content Ingestion UI/UX
No Search
Elasticsearch Search UI
Search Results
Autocomplete
Filters & Facets
Web Crawler
Integrations

Search UI lays the
groundwork and
makes building
modern search
experiences easy,
open, and free

APIs
From nothing to finding
Great Search
Core Tech Content Ingestion UI/UX Search Controls
No Search
Elasticsearch Search UI
Search Results
Autocomplete
Filters & Facets
Analytics
Relevance Tuning
Result Re-ordering
Admin Dashboard
Web Crawler
Integrations

Built-in analytics
dashboards reveal
critical user behavior,
inform your
relevance tuning
goals, and help you
measure the success
of your search
experience.

Put power in the hands of
technical and non-technical
users with visual relevance
tuning and curated search
results

App Search on Elastic Cloud
39 Hosting Regions One-click Start
Cloud SSO

• Dashboard in Kibana
• Standardized data formats for
easier ad-hoc analysis
• Easy ingestion of Elasticsearch
data into App Search
• Elastic Machine Learning
integrations to improve relevance
and user behavioral analysis
Tighter integration with
the Elastic Stack:

A new web crawler to
simplify ingestion of
content from web-based
sources
Coming up later today
Sprinting to a crawl: Building an
effective web crawler
Learn more about the technical demands of designing and
building a highly scalable web crawler for Elastic Enterprise
Search.

● Everything needed for modern search
● Powerful administrative dashboard
● Accessible to tech and non-tech users
● Built on top of the Elastic Stack
● Free trial on Elastic Cloud
● Free tier for self-managed deployments
● Resource-based pricing model
Deploy today at elastic.co/app-search
Summary

Tighter integration with
Elastic Machine Learning
to improve relevance and
user behavioral analysis

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Getting
work done
(together)
with Workplace Search

40
1.8
hours per day
Source: McKinsey Research

The journey to information
The wrong kind of teamwork
The AnswerSatish

The AnswerSatish
Patricia

The AnswerSatish
Patricia
Sean

The AnswerSatish
Patricia
Sean
A.J.

The AnswerSatish
Patricia
Sean
A.J.
Marcus

The AnswerSatish
Patricia
Sean
A.J.
Marcus
Satish

The AnswerSatish
Patricia
Sean
A.J.
Marcus
Satish
Satish

Inaccurate or outdated data points
Duplication of work itself
Limited and local behavioral
view of activity
Exacerbated by remote work
Redundant energy in finding
Multiple systems to monitor from
separate locations
The risks of sprawling
content landscapes
ASASEARCHERASAMANAGER
?

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Out-of-the-box
personalized
centralized
secure
organizational search
experience

Inaccurate or outdated data points
Duplication of work itself
Limited and local behavioral
view of activity
Exacerbated by remote work
Redundant energy in finding
Multiple systems to monitor from
separate locations
The risks of sprawling
content landscapes
Single, consistent source of truth
Information delivered in context of
other relevant items
Remote work friendly 🎉
Keep track of source activity from
one pane of glass
Centralized intelligence for
user questions and behavior

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Search clients & workflow integrations Management interfaces
Out-of-the-box integrations and many more
A complete solution for deploying a
personalized, centralized, secure experience

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An ever-growing library
of first-party content
sources for the most
commonly used cloud
and on-premise
productivity and storage
platforms

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🎉 Coming up later today!
And the flexibility to
bring esoteric any data
to the search experience
thanks to a flexible
Custom Source API

Search interfaces that feel
familiar, uncluttered,
intuitive, and bring the
sprawling landscape into
one single oasis of truth.
Search APIs that let you
embed search where your
teams already work.

Deploy today at elastic.co/workplace-search
A new approach to search in the workplace
Simple setup, reduced time to market
Bring search to employees more quickly with first-party
integrations, simple setup, and powerful customization
options. This is self-serve!
Built on Elasticsearch
Fast, scalable, and relevant search built on the most
popular search engine in the world
Flexible Deployment Model
Deploy self-managed (on-premise), on any major public
cloud (AWS, GCP, Azure), or using our private cloud
options (ECE, ECK
Scale with ease (and peace of mind)
Elasticsearch provides a powerful, scalable foundation,
capable of accommodating even the largest installations.
And pricing scale with resource usage, not by arbitrary
metrics.

First-party content
source integrations,
custom source
endpoints, and more
available as part of
Elastic’s free tier

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Let’s see it
in action
▶ ▶ ▶ ▶

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The power of Elastic
Enterprise Search and
Elastic Cloud in action

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Could your website search
handle a 10x increase in
traffic, almost overnight?

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Learn more at
https://www.elastic.co/customers/happyfresh
Ability to scale and grow was
hampered by customers’ inability to
find what they wanted
Search results would take too long, or
not appear at all
Experiencing search latency on
online and mobile commerce
platforms
Shoppers would often abandon their
cart or their visit without checking out
The challenges
The premier grocery shopping platform in
Indonesia, Malaysia, and Thailand

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Learn more at
In February 2020, HappyFresh went live with
Elastic App Search on Elastic Cloud
● Richer search experience than what other
vendors were offering at a higher cost
● Powerful customization of search terms and
tolerance for spelling mistakes
● HappyFresh engineers were already familiar with
Elasticsearch
● Ability to make adjustments of backend servers
even during peak periods
● Frees HappyFresh developers to focus on other
projects

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Learn more at
Meanwhile
Global Covid-19 pandemic
hits, and Southeast Asia
experiences an
unprecedented shift to
online grocery shopping

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10X increase in web traffic
3X increase in search traffic
2x decrease in search latency
"Elastic App Search has empowered HappyFresh
to maximize profits, and grow revenue at a scale
that our legacy search technology would not
have been able to handle."
Fajar Budiprasetyo, CTO, HappyFresh
Learn more at
Easily scaled search deployment
Increased sales, revenue, and
improved the customer experience
Transitioned to App Search on
Elastic Cloud in their local region
Simplified search management
reduced their complexity even
as they grew

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"Moving to App Search on Elastic Cloud allowed us to better
serve our customers with faster response times, enhance
overall performance, and ensure reliability of our services.
Choosing a cloud region close to our customers, and the ease
of use of App Search on Elastic Cloud, increased our flexibility
and scalability, and enabled our search function to handle
the drastic increase in site traffic."
Fajar Budiprasetyo, CTO, HappyFresh

Keynote: Making search better, faster, easier

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Keynote: Making search better, faster, easier