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Mobile SEO,[object Object],The Impact of mobile on search,[object Object],Mobile SEO - The Evolution of Search ,[object Object],How and Why Search Engine Optimisation is going to change in 2011 and beyond,[object Object],Findings discovered from 3 weeks of research by:,[object Object],Eldad Sotnick-Yogev				,[object Object],http://searchandsocialmedia.co.uk,[object Object]
Table of Contents,[object Object],1. Shift to Mobile								 6. Videos in Mobile,[object Object],[object Object]
  What people want								  Important considerations
  Difference between Mobile and PC				2. What is Search on Mobile?					 7. The “Local” challenge ,[object Object],[object Object]
 Mobile specific signals							   Advice for advertisers	3. What to consider for Mobile Search			8. Dispelling Mobile myths,[object Object],Blocking Googlebot,[object Object],4. Real SEO tactics	You don’t need a mobile site,[object Object],[object Object]
  Link building
  RSS feeds
  XHTML
  Other SEO tactics5. UX tactics,[object Object],[object Object]
  Mobile OK
  Good User experience2,[object Object]
The Shift to Mobile,[object Object],The shift to Mobile has been announced a number of times over the years and few have heeded the call. Some facts from our research that lead us to agree that Mobile is the right future to pursue now.,[object Object],According to Gartner mobile will outpace desktop computers by 2013, estimating that in just 3 years we’ll use 1.83 billion smartphones and only 1.78 billion PCs. ,[object Object],Realistically there are two factors that will contribute to the significant increase in consumer mobile use: speed and usability.,[object Object],Forrester Research’s European Mobile Forecast predicts 3.5G will dominate by 2014 (54% of the market),[object Object],To confuse the issue, our definition of what mobile means is shifting. Apple now describes itself as a “mobile devices company.” ,[object Object],Google’s CEO, Eric Schmidt, states that “while many people associate Google with search, it’s fundamentally an information company. The future of computing is mobile...businesses should have their best developers working on their mobile applications...the interoperability and security of mobile devices will be key factors for large businesses a few years down the road.”,[object Object],Universal results are the fun results – because they often have more potential for interaction with the phone than they would on a traditional computer. You can click on a phone number to make a call, click on a map to get walking directions.,[object Object],3,[object Object]
The Shift to Mobile - Evolution,[object Object],									Search behaviour on mobile has clear patterns 										emerging  that differ from desktop search queries. 										Google maps for mobile have meant that we routinely 									expect to find the restaurant we’re looking for 											pinpointed on a map, click thru to the internet site to 										book – what a wasted opportunity if that site doesn’t 									show on a mobile format – and get directions to get 										there straight away. ,[object Object],The differences in consumer behaviour between static desktop and mobile searches means that advertisers can’t simply transfer a search campaign to mobile. They have to play by a different set of rules, and understand that their target audience is looking for different results from mobile searches. ,[object Object],Early benchmarks (from June 2008 report) show that mobile users are ,[object Object],using more brand, location or activity oriented searches. Location ,[object Object],(nearness to user’s query) and vertical product/business service ,[object Object],category are factors in the SEs deciding which relevant results to show.,[object Object],4,[object Object]
The Shift to Mobile – What people want,[object Object],Research into Query Suggestions for Mobile Search: Understanding Usage Patterns shares that:,[object Object],As Google tries to save time by using predictive suggestions it can be ,[object Object],important to target SEO for these predictive search phrases. Google’s ,[object Object],research shares - the average Mobile search query is 15 character long,,[object Object],takes roughly 30 keystrokes and 40secs to enter,[object Object],On mobile people are more open to query suggestions. The goal is to ,[object Object],save keystrokes and users rated their enjoyment level higher and their ,[object Object],workload lower vs. not having suggestions made present while typing. ,[object Object],Enjoyment rose from 1.8 to 3.2 on a scale of 1 – 7. ,[object Object],100% of the users offered suggestions accepted at least one. Oddly enough ,[object Object],they took 10 seconds longer to accept. This is deemed to them taking more ,[object Object],time to process if they wanted to accept the suggestion. ,[object Object],(When typing with no suggestions users took 20.3secs to enter their query, when typing  ,[object Object],with suggestions it took 30.1secs),[object Object],Correct suggestions were presented on average 1.4 times before they were accepted. 97.4 % of accepted queries were accepted from the dropdown list by the 3rd time they were shown. ,[object Object],Showing more suggestions may hinder the efficient usage of suggestions. Users do not seem to consider whether it take less or more keystrokes to accept a suggestion of accepting a suggestion.,[object Object],5,[object Object]
The Shift to Mobile – Difference between mobile and PC,[object Object],Clearly Mobile differs from PC and there are certain elements that MUST be considered in order to best connect with mobile users. In general the differences come down to what the following chart shows:,[object Object],											However, one must consider that the ,[object Object],											main factors come down to how users,[object Object],											interact with mobile vs. computers. ,[object Object],											Success of a mobile search campaign 												relies on a different approach, says 												Charlotte Rogers, client services director 											at Efficient Frontiers UK: ,[object Object],											“When on the move consumers do NOT 												want to browse, they want to find. 													Searches are more specific, more action 											based and more localised.“ ‘Find cinema in W1’ rather than ‘read film reviews for new releases.’,[object Object],You cannot have as much content on the screen at any one time or you will adversely affect the loading time of the site on mobile devices. Some visitors are on contracts that charge for download sizes – so you have to come to a happy medium of quick navigation, search engine optimised content and quality links. ,[object Object],Review how m.maxim.com appears on mobile phones and quickly loads  vs. autotrader.mobi.  This ,[object Object],is a good example of what people want AND how Maxim is presenting a different format to fit the,[object Object],mobile user.,[object Object],6,[object Object]
What is Search on Mobile? – it’s Google,[object Object],It seems a little known fact...,[object Object],Google is dominating the mobile search space, ,[object Object],according to PingdomGoogle is now at 98.29% ,[object Object],market share. Globally.,[object Object],This has actually increased believe it or not, ,[object Object],last year Google had 95.58% of the market,[object Object],Google has a different search ranking algorithm for ,[object Object],mobile devices, they judge websites based upon ,[object Object],how they render on the specific model accessing ,[object Object],the site. For example, if your website looks bad ,[object Object],on a Blackberry Bold 9700, filled with errors and ,[object Object],Incompatible mark-up, eventually you will slip ,[object Object],down the page ranking for that specific model. ,[object Object],So when other Blackberry Bold 9700 users search ,[object Object],(using Google – the undisputed mobile search king),,[object Object],you won’t be anywhere to be seen. ,[object Object],Neglecting that one phone model could  affect the millions of identical handsets around the ,[object Object],world searching the mobile web. Interesting hey? ,[object Object],Really makes you rethink SEO.,[object Object],7,[object Object]
What is Search on Mobile?,[object Object],The meaning of mobile SEO changes depending on where “mobile” is placed in the definition,[object Object],It’s important to emphasize that the focus here is on mobile queries, as opposed to mobile search engines or mobile content. In the history of mobile search engine optimization, many have understood the process as “improving the volume and quality of traffic from mobile search engines” or “improving the volume and quality of traffic to mobile web pages”.,[object Object],iPhone did not kill the mobile web,[object Object],Google reports 50x the search requests from iPhones than any other device...it has made mobile searching and browsing nearly mainstream. ,[object Object],A forward-thinking definition of mobile SEO must recognize this fact, and broaden the focus to mobile users,[object Object],Many popular search engines index more than just mobile web pages given that many smartphone-equipped users are accessing many types of content. (desktop pages, smartphone pages, and mobile applications),[object Object],Mobile SEO is a hybrid,[object Object],Mobile SEO is the process of improving the volume and quality of traffic to digital content from search engines via natural search results to users entering mobile queries. Therefore, it is best to consider Mobile SEO as a hybrid that fits into both niches of Search Engine Optimization AND Mobile Marketing.,[object Object],This type of optimization will focus on indexing any type of content that is relevant to a mobile user,[object Object],(mobile web pages, mobile applications, desktop web pages, images, feeds, etc), and optimizing it for ,[object Object],mobile queries.,[object Object],8,[object Object]
What is Search on Mobile?,[object Object],Mobile SEO vs. Desktop SEO,[object Object],Unlike previous types of SEO, mobile search is NOT inherently about optimizing for a specialized type of content through vertical search engines. Instead, mobile SEO is focused on an entirely different “mode” of search, or with the context in which the queries are entered. ,[object Object],There are types of vertical search engines that index mobile content such as ringtones and wallpapers, and optimizing for these search engines is often called mobile SEO. However, since this is only one aspect of mobile search, it is only one aspect of mobile SEO. Mobile SEO could also include optimizing different media types in so far as they are relevant to a user’s mobile context.,[object Object],SEO best practices will generally make a site accessible to smartphone searchers. ,[object Object],However, just because something is accessible does not mean that it’s optimized. In search, pages are indexed before they are ranked, so accessibility is an important first step...If good enough is acceptable to you, then make your desktop content accessible to simple users and you should be ok for mobile search. But you won’t be optimized, and you may not be prepared for the future of search.,[object Object],For a page to appear for relevant searches.. content must be optimized for those searches,[object Object],Multiple studies by search engines have shown that mobile search behaviour differs from desktop search behaviour:,[object Object], in frequency, category and intent.,[object Object],In other words, mobile searchers have a different context than mobile users, and thus search differently. In order to account for these mobile searches, a marketer will have to use mobile specific tools like Google’s mobile keywords tool instead of desktop keyword tools. (Use the advanced search and ,[object Object],tick mobile searches),[object Object],9,[object Object]
What is Search on Mobile? – Inside the Google patent,[object Object],Make your site more competitive for Mobile,[object Object],The easiest, most effective way to make a site relevant to mobile searchers is to create mobile-specific content that is tightly-themed for relevant mobile searches. It’s not absolutely necessary, but it could make a site more competitive for mobile searches than a site that doesn’t consider the mobile user experience.,[object Object],Right now desktop results and mobile search results are not wildly different, especially if you access the mobile web search results through an iPhone or iPod Touch (app results are another matter entirely). ,[object Object],Inside the Google Patent,[object Object],Google representatives have often been quoted in the press as ,[object Object],being on focused on improving mobile search results and a ,[object Object],Google patent from last year reveals one way in which they could ,[object Object],improve mobile search results that would change the mobile SEO ,[object Object],game entirely: blended mobile search results.,[object Object],The gist is that Google would improve a page’s quality score and ,[object Object],ranking based on whether signals indicated that the content was ,[object Object],mobile in nature. ,[object Object],In other words, the patent described a desktop ranking algorithm, ,[object Object],and a mobile specific algorithm, and how the two would interact based on the perceived nature of the query. Mobile specific signals and desktop specific signals indicate that Google recognizes ,[object Object],that mobile search users have different goals, and need different content based on ,[object Object],those goals.,[object Object],10,[object Object]
What is Search on Mobile? – Mobile specific signals,[object Object],Inside the Google Patent,[object Object],The goal of mobile SEO in the long term is to concentrate on these mobile-specific signals and their relative importance in the mobile user experience.,[object Object],There are signals that seem more important for mobile users than desktop users, but there are also signals that affect only mobile search results. Bryson Meunier shares 22 mobile-specific signals of the 50+ mobile indexing and ranking factors that he’s aware of that are not only mobile-specific, but have no equivalent in desktop SEO. In the future there may be even more.,[object Object],Mobile specific signals that the Google patent reveals - the process,[object Object],Search now by default presents a mix of generic pages and mobile pages. In this patent, Google explains how it would blend mobile search results – increasing a mobile page ‘s quality score so that it is displayed higher in the search results.,[object Object],The search results include generic and mobile search results. The generic (desktop) and mobile search results each identify a generic and mobile resource, respectively. ,[object Object],The search result quality scores include mobile and generic search result quality scores for the mobile and generic search results, respectively. ,[object Object],The mobile search result quality scores and the generic search result quality scores are generated according to different scoring formulas. ,[object Object],Based on one or more terms in the search query, the search query is classified as a mobile query. ,[object Object],As a consequence, one or more search result quality scores are modified to improve the sorting of search results that include both mobile and generic search results.,[object Object],11,[object Object]
What is Search on Mobile? – Mobile specific signals,[object Object],- the process continued,[object Object],In theory the process is quite simple as Google attempts to pull in both mobile and generic webpages to show to mobile users. ,[object Object],Sometimes, if the number of mobile search ,[object Object],results for a query is too small, Google won’t ,[object Object],display mobile pages at all, since having too ,[object Object],few mobile sites pages will decrease the ,[object Object],relevancy of the returned results.,[object Object],Google first determines whether to present,[object Object],any mobile search results. It may do this,[object Object],by determining whether the number of mobile ,[object Object],search results produced by the search query is greater than a threshold number. ,[object Object],If the number of mobile search results is too small, then Google concludes that none of the results are sufficiently relevant to the user’s search query. When this occurs the results will present generic (desktop) webpages as the mobile search results. ,[object Object],The threshold number may be either an absolute number or a percentage. ,[object Object],Google claims that it can increase the quality score of the mobile search results if it’s clearly a “mobile” query, that is, users willing to find content or information that corresponds to a need while on the go. ,[object Object],If a query contains words that Google believes are “mobile”, for example: ringtones, games, wallpapers, or even ,[object Object],chat, news, etc, it will make sure mobile pages are ranked first. ,[object Object],12,[object Object]
What is Search on Mobile? – Mobile specific signals,[object Object],- the process continued,[object Object],Part of the process is that each (mobile & generic) result is given a quality score. Yet, Google reserves the right to modify these scores based on the mobile specific signals that they may contain. ,[object Object],Modifying the mobile search result quality score comprises:,[object Object],-  increasing the mobile search result quality score if the mobile search result links to a mobile resource that links to downloadable content for a mobile device.,[object Object],-  ranking the mobile search results and the generic search results in an order, the ranking being based on the search result quality scores; and removing one or more duplicates from the order.,[object Object],-  identifying a first language of the search query; identifying that the mobile resource identified by the mobile search result is written in a second language; and decreasing the mobile search result quality score if the first language is different from the second language.,[object Object],Google also explains how it removes generic pages that are not connected to relevant mobile searches: ,[object Object],[object Object]
  identifying a first generic search result that identifies a second uniform resource locator, the second uniform resource locator being the same as the first uniform resource locator;
  removing the first generic search result from the order; and if the first generic search result had a higher rank than the first mobile search result, moving the first mobile search result to the position in
the order that the first generic search result occupied.13,[object Object]
What is Search on Mobile? – Mobile specific signals,[object Object],Summary of the Google patent process ,[object Object],The determination can be made using one or more signals, including:,[object Object],[object Object]
  whether the search results exceed threshold scores,
  the number of mobile search results,
  the properties of the mobile resources found in the search,
  or the properties of the generic resources found in the search. In some implementations, when the results mixer uses more than one signal, it will use the signals and modify the mobile search result quality scores – or remove one of the results completely from the mix.,[object Object],Google also affirm that it may blend search results with results from other mobile search engines. ,[object Object],For example, including search results from a mobile content search engine. ,[object Object],Generic search results may be blended with search results from other search engines instead of or in addition to being blended with mobile search results. Examples include:,[object Object],[object Object]
  an image search engine for searching images,
  a carrier private content search engine for searching mobile web pages categorized as accessible only to subscribers of certain mobile service plans,
  a mobile news search engine for searching mobile web pages categorized as news,
  or a mobile marketplace search engine for searching mobile content to purchase.14,[object Object]
What to consider for Mobile Search ,[object Object],A little bit of SEO,[object Object],Meta information seems to be important for mobile sites as they tend to contain a lot less content for search engines to devour...spiders still need to be “told” what the mobile site is all about.,[object Object],If you are creating an XML sitemap for mobile content pages you ,[object Object],do need to make amendments to the generated XML sitemap ,[object Object],that is created. Take out all the priority and last modified bits and ,[object Object],add in under the <loc></loc> parts the mobile indicator ,[object Object],<mobile:mobile/>.,[object Object],Submitting your RSS feed to RSS feed submission sites and ,[object Object],directories seems to help. (Recall that the Google patent points to ,[object Object],local business listings, portals and directories being pulled into the ,[object Object],blended results.),[object Object],Best practices for mobile SEO are best practices in general web ,[object Object],SEO, and vice versa. ,[object Object],Title tags, keywords, links and accessibility is going to be the same for search engines serving mobile users as it will be for desktop users. There’s nothing inherently different about SEO for mobile users.,[object Object],15,[object Object]
What to consider for Mobile Search ,[object Object],Did you account for...?,[object Object],To attract a mobile audience you’d better be good at it and make it an elegant user experience. Consider how much content they can consume in one go and how much can be rendered as you like. ,[object Object],Set clear goals – understand how your market uses mobile & define your goals clearly. What do you want to achieve from mobile?,[object Object],Separate mobile campaigns so they are action-based, personalised and localised. These should have distinct goals, experiences and expectations compared to desktop searches. ,[object Object],Remember that mobile screens are on average 10x smaller and so navigation is harder. Mobile messages & sites should be clear, easily navigable and short. Make information accessible immediately. ,[object Object],Too much information will affect loading time of the site on mobile devices. Where can you condense images, shorten content or present a more mobile screen friendly version? ,[object Object],Customise advertising messages for mobile by making them short, clear and actionable. ,[object Object],The localisation of mobile search – can you offer up local results for local searches? Do you link to maps or other location searches?,[object Object],The impact of geo-location technologies (Foursquare, Gowalla, etc.) and how – and if – these should be integrated into your campaign.,[object Object],16,[object Object]
Real SEO tactics,[object Object],Google keyword tool – Mobile searches,[object Object],Doing keyword research for mobile users is mobile SEO,,[object Object],and it’s relevant today for both mobile sites and desktop,[object Object], sites that want to be more relevant to mobile users. As ,[object Object],long as searchers continue to enter different queries on ,[object Object],mobile devices, mobile keyword research and content ,[object Object],optimization-one aspect of mobile SEO that is not ,[object Object],covered by desktop SEO—will not become obsolete.,[object Object],You must tick this box to get the ,[object Object],Mobile Search volume numbers,[object Object],You can access the Google Adwords tool here – http://bit.ly/9FqW8F,[object Object],17,[object Object]
Real SEO tactics,[object Object],Link building,[object Object],The key here is relevancy. A web development blog’s research shares that placement in the mobile SERPs is quite fickle and is influenced particularly by inbound blog links. Yes blog links. ,[object Object],They theorize that possibly because blogs tend to be updated more frequently with unique content than a business website they may be considered more relevant. Their research performed a number of test scenarios which proved to be successful. ,[object Object],This same person also spoke about directory submissions and the results they shared are positive, yet they are based in the past. If the mobile SERPS are truly moving to showing quality results it is likely that the same SEO standards will apply and simple directory listings while helpful for a .mobi site will NOT be the best strategy for co.uk or other .com websites.,[object Object],Can simple directory submissions help build links for a .mobi site? After using these sites he did see results in July 2009.,[object Object],Dmoz		Yahoo UK Directory			FreeIndex,[object Object],Hotfrog		Abigdir.com				Littlewebdirectory.com,[object Object],Thew3bindex.com						Turnpike.net/directory.html,[object Object],Roask.com		Webworldindex.com			Wikidweb.com,[object Object],Jayde.com		Linkcentre.com				Onemission.com/d.pl,[object Object],Vendora		Google Maps				Splut.com,[object Object],One particular in the UK he suggest is freeindex.co.uk, a simple business listing site where your listing improves the more times you have someone comment, positively, about your site. According to ,[object Object],his post, freeindex.co.uk listings tend to rank well in more niche areas in UK search and refers,[object Object],traffic well.,[object Object],18,[object Object]
Real SEO tactics,[object Object],Link Building – RSS feeds,[object Object],This same mobile developer shared that submitting his RSS feed to various RSS feed submission sites and directories created some positive results. ,[object Object],After submitting to 15 of the sites, he got 26 new inbound links and an increase in traffic of 6% from referring sites.,[object Object],(sites like rsshugger.com, Blogville.us and Scribnia.com all of which offer a variation of featured, paid and reciprocal listings and other formats of gaining exposure for your blog and RSS feed. A great example of a mobile directory is the Oh! Mobile Directory and ThumbsUp.mobi and http://www.linkbuildr.com/link-building-for-your-mobi-site-or-app/ . He also recommends to develop a feed - http://www.3ac.co.uk/mippin-mobile-website-feed-creator). ,[object Object],Other directories he mentions in a different post:,[object Object],http://dotmobietc.dirlink.mobi/,[object Object],http://www.searchgoesmobile.com/add_url.html Also remember that;,[object Object],http://mobilinks.com/go/submit Local business listings, portals and,[object Object],http://twilightwap.com/elite/go/submit directories may enter the search ,[object Object],http://five-alive.mobi/index.php?suggestalink=yes results and give you another,[object Object],http://www.skweezer.com/dir.aspx chance to connect. ,[object Object],http://www.surf-my.mobi/,[object Object],http://love-my.mobi/,[object Object],http://cremin.mobi/,[object Object],http://mobidomains.mobi/,[object Object],19,[object Object]
Real SEO tactics,[object Object],XHTML - get your code right,[object Object],XHTML Mobile Profile (XHTML MP) is a hyper-textual computer language standard designed specifically for mobile phones and other resource-constrained devices. ,[object Object],To validate this, your mobile pages must contain one of the following DTD (Document Type Declaration) or DOCTYPE depending on which version you wish to follow:,[object Object],<!DOCTYPE html PUBLIC "-//WAPFORUM//DTD XHTML Mobile 1.0//EN",[object Object],"http://www.wapforum.org/DTD/xhtml-mobile10.dtd">,[object Object], ,[object Object],<!DOCTYPE html PUBLIC "-//WAPFORUM//DTD XHTML Mobile 1.1//EN",[object Object],"http://www.openmobilealliance.org/tech/DTD/xhtml-mobile11.dtd">,[object Object], ,[object Object],<!DOCTYPE html PUBLIC "-//WAPFORUM//DTD XHTML Mobile 1.2//EN",[object Object],"http://www.openmobilealliance.org/tech/DTD/xhtml-mobile12.dtd">,[object Object],It has been suggested to use the wapforum.org DTD. (The top one),[object Object],From here you can construct your mobile web pages using standard XHTML code and CSS (Cascading Style Sheets) to make your site look more aesthetically pleasing.,[object Object],A great example of a well built mobile site for fast and efficient mobile viewing is Maxim Magazine’s site http://m.maxim.com/ – Notice how they use a simple design of four or so images with brief text links/descriptions which load up simple text pages allowing for speedy mobile surfing. Nothing too flash or pretty, just sticking to the basics.,[object Object],20,[object Object]
Real SEO tactics,[object Object],Other simple SEO tactics to verify for your mobile site:,[object Object],[object Object]
  Don’t block any unnecessary IP ranges
  Use the correct robots.txt file
  Simple, crawlable navigation – place your KWs here when possible (as well as in the content)
  Share some outbound links – while space is at a premium on smaller screens it can show you as a more quality mobile property. Links should connect with partner sites that hopefully are also mobile SEO friendly
  Submit mobile site to DMOZ
  Do not use frames or flash
  Make everything concise to read for users & bots – page titles, sub-headers, content extracts, images and body copy
  Conform to the w3c mobileOK standards (these cover everything from CSS to correct rendering of tricky content such as tables and images)
  Use compliant mobile markup language
  Create shorter fragments for all (SEO) content – Titles, URLs and metadata – recall the smaller screen and what it can show

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Mobile SEO - The Evolution of Search

  • 1.
  • 2.
  • 3. What people want Important considerations
  • 4.
  • 5.
  • 6. Link building
  • 7. RSS feeds
  • 9.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23. identifying a first generic search result that identifies a second uniform resource locator, the second uniform resource locator being the same as the first uniform resource locator;
  • 24. removing the first generic search result from the order; and if the first generic search result had a higher rank than the first mobile search result, moving the first mobile search result to the position in
  • 25.
  • 26.
  • 27. whether the search results exceed threshold scores,
  • 28. the number of mobile search results,
  • 29. the properties of the mobile resources found in the search,
  • 30.
  • 31. an image search engine for searching images,
  • 32. a carrier private content search engine for searching mobile web pages categorized as accessible only to subscribers of certain mobile service plans,
  • 33. a mobile news search engine for searching mobile web pages categorized as news,
  • 34.
  • 35.
  • 36.
  • 37.
  • 38.
  • 39.
  • 40.
  • 41.
  • 42. Don’t block any unnecessary IP ranges
  • 43. Use the correct robots.txt file
  • 44. Simple, crawlable navigation – place your KWs here when possible (as well as in the content)
  • 45. Share some outbound links – while space is at a premium on smaller screens it can show you as a more quality mobile property. Links should connect with partner sites that hopefully are also mobile SEO friendly
  • 46. Submit mobile site to DMOZ
  • 47. Do not use frames or flash
  • 48. Make everything concise to read for users & bots – page titles, sub-headers, content extracts, images and body copy
  • 49. Conform to the w3c mobileOK standards (these cover everything from CSS to correct rendering of tricky content such as tables and images)
  • 50. Use compliant mobile markup language
  • 51. Create shorter fragments for all (SEO) content – Titles, URLs and metadata – recall the smaller screen and what it can show
  • 52.
  • 53.
  • 54.
  • 55.
  • 56. Breaking up large Web pages into a series of smaller pages
  • 57. Resizing or converting images
  • 58.
  • 59.
  • 60.
  • 61.
  • 62. Mobile is a different network and has a slow connection speed (like 40kbps on older phones).  
  • 63. Keep the link density low – as its difficult to tap on a phone when links are closer together.
  • 64. Top of page is even more valuable on smaller mobile screens – use primary purposes here (not ads).
  • 65. Always use breadcrumbs or home if the flow of pages is complex give users an easy way to get back.
  • 66. Give prompt feedbacks on every small interaction with the website. Keep the user engaged and let them know why they are waiting.
  • 67.
  • 68.
  • 69. Do not use fancy form element – they do NOT get rendered.
  • 70. Do not use multiple scrolls – scrolling is very difficult so use links to move users along.
  • 71.
  • 72.
  • 73.
  • 74.
  • 75. Google actually classifies a site as mobile friendly or not. This based on a lot of signals which include: page layout, mark-ups, data use, encodings and whatnot.
  • 76.
  • 77. Verify your code in an HTML validator –one he mentions is at ready.mobi.
  • 78. Do make use of the access keys.
  • 79.
  • 80.
  • 81.
  • 82.
  • 83.
  • 84.
  • 85.
  • 86.
  • 87.
  • 88.
  • 89.
  • 90.
  • 91.
  • 92. Don’t make your mobile site exactly the same as your desktop site, but smaller.
  • 93.
  • 94.
  • 95.
  • 96.
  • 97.
  • 98.
  • 99.
  • 100.
  • 101.
  • 102.
  • 103.