Research findings about the rising use of smartphones and how the Google patent shares what can be done to boost your search engine optimization. Mobile SEO is a definite search trend to be aware of for 2011 and beyond.
23. identifying a first generic search result that identifies a second uniform resource locator, the second uniform resource locator being the same as the first uniform resource locator;
24. removing the first generic search result from the order; and if the first generic search result had a higher rank than the first mobile search result, moving the first mobile search result to the position in
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27. whether the search results exceed threshold scores,
32. a carrier private content search engine for searching mobile web pages categorized as accessible only to subscribers of certain mobile service plans,
33. a mobile news search engine for searching mobile web pages categorized as news,
44. Simple, crawlable navigation – place your KWs here when possible (as well as in the content)
45. Share some outbound links – while space is at a premium on smaller screens it can show you as a more quality mobile property. Links should connect with partner sites that hopefully are also mobile SEO friendly
62. Mobile is a different network and has a slow connection speed (like 40kbps on older phones).
63. Keep the link density low – as its difficult to tap on a phone when links are closer together.
64. Top of page is even more valuable on smaller mobile screens – use primary purposes here (not ads).
65. Always use breadcrumbs or home if the flow of pages is complex give users an easy way to get back.
66. Give prompt feedbacks on every small interaction with the website. Keep the user engaged and let them know why they are waiting.
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69. Do not use fancy form element – they do NOT get rendered.
70. Do not use multiple scrolls – scrolling is very difficult so use links to move users along.
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75. Google actually classifies a site as mobile friendly or not. This based on a lot of signals which include: page layout, mark-ups, data use, encodings and whatnot.
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77. Verify your code in an HTML validator –one he mentions is at ready.mobi.