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Experience timelineDelivering digital media, integrated marketing, online PR and social media since 20012011 The Nutrition Society2010 Ubisoft2009 Topman2008 Reebok2007 NESTA2006 Klipmart (acquired by DoubleClick)2005 InfoSpace2004 adidas2003 MGM MIRAGE2002 Universal2001 New Line Cinema (Lord of the Rings)
Consultancy lifecycleWe create an approach that delivers social media marketing that demonstrates return on investment (ROI).Elemental’s consultancy provides you with the toolkit to reach your goals and impart that knowledge throughout your organisation; creating a legacy that is vibrant and engaged
The Elemental Communications teamWorking with Elemental ensures thatThe people that you meet are the ones that personally manage youraccount throughout its lifecycleTim and Rachel undertake production work and deliver good news, as wellas communicating on areas where things can be improvedYou may meet new members that will be assigned to your account before anytransitionWe become part of your team; it may sound pretentious, but it’s true
Tim Gibbon, DirectorAs a former journalist, Tim knows the media from various perspectives. Founder and director of Elemental, Tim has been integrating traditional and digital communications since 1997.Experience includes adidas, HSBC, Intel, MGM MIRAGE, MoneySupermarket.com, New Line Cinema (Lord of the Rings), Reebok, Vivendi Universal, Universal Pictures, Wunderman.Tim currently is a columnist for Blogcritics, Blue Skies, The Huffington Post, Technorati and is asked for comment from business, marketing and technology titles.Tim spins old school tunes on Technics 1210s.SuperpowersComms, digital marketing, media relations, PR, search and social media
Rachel Hawkes, Account DirectorRachel’s experience working in-house in communication roles with two of Australia’s largest companies, Vodafone Australia and Westpac Banking Corporation is extensive. Experience includes adidas, Carat, InfoSpace, Isobar, GE Fabbri, Reebok, See The Difference, Topman, Verity and Wunderman.Rachel is a columnist for Third Sector, The Wall, many other business marketing titles and writes features for Blue Skies magazine.Rachel is a keen knitter, no seriously, she is.SuperpowersComms, community management, digital marketing, PR, media relations and social media
Why choose Elemental?We know the right channels and mediums to connect with your target audienceWe successfully establish relationships with the target audience and media professionals who have an interest in this area and regularly source information and storiesWe are proactive and reactive to integrated media environments. Elemental is renowned for being specialists in seamless communications, giving you a strong presence offline and onlineWe read the signs, environment, seasonal demands and trends to gauge both consumer and media perceptions – catering for its needs on an on-going basisWe are not carried along by the media, we challenge it
Social media expertiseElemental are specialists that brand and agency-side want and need to speak to See from slide 32 for examples of brand and agencies that we have imparted 10 years of social media expertise withSocial has always been core to our marketing and media relations, but it doesn’t define usWe know and appreciate traditional media channels, more importantly they are not bolted on, they are seamlessly integrated We are also guilty of ‘some’ buzzwords use, the difference is we deliver on what we say and our heritage is provenIf we didn’t define areas of practice, we are early adopters that know how to maximise them for your brandSee our site the Social Media Portal (SMP); striving to build and share our knowledge
Blogger relationsBloggers share what is going to be new and on the up. This includes what’s going to be the next big thing, new and/or the latest hot trends Digital and mainstream media both feed into and off bloggers We build upon existing and create new relationships The blogs that we can reach can be varied reaching broad and niche subject matter
Friending technology Since inception, Elemental has embraced technology into its PR, marketing and media relations Understanding and working with technology is the key to digital media success Whether digital marketing, mobile, online PR, search, SEO, social media and social search; we don’t guest speak on it, we do it Content creation, production, seeding and nurturing technology is only one platform where mastering its role/s is critical, let us show you more We have a better understanding how audiences react to content through channels and how to build memorable and viral activity Being at the forefront of media technology is essential. We can and show you why and then implement your approach so you remains there
LifecycleOur objective is to create a platform that delivers social media marketing that demonstrates return on investment (ROI).Elemental’s consultancy provides you with the toolkit to reach your goals and impart that knowledge throughout the organisation; creating a legacy that is vibrant and engaged
MediaWhether advertisers, marketers and/or PRs; they consistently debate about fragmented media.In Elemental you can trust that we adopted a long-term approach to evolve as media and audiences do. We’ve been writing about the evolvement for over a decade. See our site, blog and then check the notice how others regurgitate our knowledge
Social rating systemElemental’s social media review Overall measurement of social activity Demonstrates success of engagement, branding, tone, segmentation and individual channels Benchmark activity Pre, during and post Versus competition
Social rating system Analysis of the use of main social media against selected competition Draws a comparison of the use of competitor social assets Builds rich insight and overview integrating your tool/s Provides suggestions on building social longevity and legacy
Reach and engagementAn Elemental internal process to demonstrate campaign results, that can be aligned with your metrics User engagement through to reach Define engagement ratio Predictive model for future activity, campaigns and metrics e.g. We need to reach X users to generate Y objective
Your ROIGetting resultsElemental cares about your brand, and we care about getting you the results you retain us for.We work together with you from the outset to establish the campaign objectives; whether that is new business enquiries, footfall, product awareness, audience engagement and/or sales.You work hard for your money, and so do we. We never take that for granted.
Topman case studyCampaignsStore launches (Oxford Circus, Newcastle and Bath), NME Radio Take Over, In Genius, Valentine’s Day, Fashion Friday’s, London Fashion Week and CTRL Music TourWhat we didCreated social channels including Facebook and Twitter, integrated experiential and other marketing initiatives, established online influencers. Nurtured communities to engage with the brand on regular basisWhat we achievedAudience of more than 1.5 millionBlog coverage >100A legacy that lives on
Topman In Genius case study CampaignIn Genius student rewardsWhat we didRaised awareness and increased sign-ups for student reward program using YouTube and Twitter as primary channels; having core audience engage directly with the campaign by making videos to submit for prizesWhat we achievedMassive increase in program sign-upsOverall awareness improved Key influencers getting creativeConsistent chatter about campaignImproved search engine visibility
Topman CTRL Student Tour with Channel 4 case studyCampaignCTRL Student Tour with Channel 4What we didDynamic social and experiential campaign to have audience engaged with Tour around the country, attending gigs and interacting with street team. Ensured online audience are engaged and fed exclusive content in real-time during the five gigs, and later tuning in to watch on Channel 4 over five weeks What we achievedReignited social CTRL social channelsHigh interaction with experiential teamSocial channels buzzing with activityExcellent online visibility of campaign
Topman NME Radio Take Over case studyCampaignNME Radio Take OverWhat we didAttended the live pop-up NME station (broadcast live from Topman’s Oxford Circus flagship store) to feed engaging content to Topman and NME social audiences and have them engage and interact with the radio show over four weekends; managed dynamic competitions having audiences tune in and produced exclusive content to spark conversationsWhat we achievedSocial channels more popular than NMEMore competition entries from TopmanSignificant spike in NME listenersDrove customers in storeSocial channels buzzing with activity
adidas case studyCampaignsIntelligent Shoes (basketball and running), Climacool, the World Cup, Jose &Pedro, F50 vs. Predator, Gumball Rally and MiCoachWhat we didPan European, multi-lingual campaigns prior to Facebook and Twitter existing. Undertook SEO and social media outreach through blogger engagement, YouTube and forums to raise awareness and drive trafficWhat we achievedBlog coverage >200UGC views more than 1,000,000Very high search visibility on all keywordsLegacy that lives on
Rebook case studyCampaignsB2B and B2C site launch. Rajon Rondo campaignWhat we didUK, ROI, FR and US campaigns. Seamless offline and online PR to trade and consumer media. Undertook SEO and social media outreach via Facebook (prior to groups for brands), blogs, mobile, UGC and forumsWhat we achievedPress in major titles in each countryEyes on campaigns >750,000Increased search visibility
Russell Athletic case studyActivityBlogger relations, online PR and social media relationsWhat we didB2B and B2C off and online PR, SEO and social media for the brands re-launch into the UK market; work included setting up and nurturing social media channels and blogger engagement and reviving a campaign that was nearly at an endWhat we achievedTrade media coverage >20Blog pick-up >15Overall campaign reach >100,000Improved brand awareness in UK
Ubisoft Just Dance and Just Dance 2 Wii launch case studyCampaignsJust Dance and Just Dance 2 launch on WiiWhat we didLaunched social media channels, integrated social media with experiential events and celebrity involvement. Built excitement of game launch with key demographic, worked with celebrities to create exclusive content for fans on social media channelsWhat we achievedEnthusiastic and engaged audienceChannels of >10,000 in matter of weeksAnticipation and excitement for new gameA solid legacy for community to thrive
Ubisoft Tom Clancy’s Splinter Cell PlayStation 2 Game casestudyCampaignB2B promotion of Tom Clancy’s Splinter Cell Game for the PlayStation 2What we didStrategy and production work for a new media agency’s ‘Late Home’ viral game for the launch of Ubisoft PS2 Splinter Cell game. Media relations and online PR raised awareness pre and post launch using integrated comms What we achievedCoverage secured in business anmarketing trade media such asBrandrepublic, New Media Age (NMA) etc.,that fed into mainstream B2C channels
Eagle Eye Technology case studyActivityMedia and public relationsWhat we didBrand building for mobile agency Eagle Eye Technology (its founders) and launch of its new service BuyMeaBeer.com. Feature and media relations activity made the agency visible to marketing, digital and vertical media critical for reaching brand managers. Assisted the agency copy write and submit to awardsWhat we achievedPlacements across digital, marketing, mobile, technology and vertical media e.g. Brandrepublic, Digital Bulletin, New Media Age (NMA), The Register and more.
Glue4 case studyActivityBrand launch product development and public relations strategyWhat we didPress release comms and media relations to launch Glue4, a mobile and payments specialist. Delivered initial production work to secure coverage and strategy for the company to manage in-houseWhat we achievedCoverage in mobile and digital trade magazines such as New Media Age (NMA) and World Telemedia.
Inspireyourlife case studyActivityBrand launch, public relations and online PRWhat we didB2B UK launch of a inspirational text messaging service inspireyourlife with media relations. The brand was introduced via a radio campaign which we supported with online PR. What we achievedBusiness and trade coverage across digital, mobile, technology and verticalmedia. Provided strategy for long-term ideas for the brand to make is commsrelevant to create and maintain interest
Inside case studyActivityBrand development, media and public relationsWhat we didLaunched brand of new mobile agency Inside Mobile raising the profile of founders Dusan Hamlin and James Hilton pre-launch. What we achievedSecured regular coverage in agency specified titles including Admap, Campaign, Marketing, Media Week, New Media Age (NMA). Achieved placements in mobile specific articles and features essential to build and position the brand.Provided platform and momentum for the agency until acquisition by M&C Saatchi
Saycon case studyActivityBrand creation, media and public relationsWhat we didBrand building for mobile consultancy Saycon and its founder. A focus on media relations work with trade magazines that address the adoption of mobile marketing technologies whist the channel was in its infancyWhat we achievedBuilt presence of the brand across marketing, mobile and new mediapublications. Communicated mobile marketing technologies ere impactingthe business at the time, opening doors to consult for the new agency
ClickTracks case studyActivityBrand launch, media and public relationsWhat we didLaunched web analytics service ClickTracks in the UK whilst also aligning the brand with Europe audiences. Worked with business and vertical media education the audience to the evolvement of web analyticsWhat we achievedCoverage in design, IT, marketing and technology and web development media. Built relationships with key media including .net, Brandrepublic,ClickZ, mad.co.uk, Marketing, Media Week, New Media Age (NMA) and more.Worked with the brand until its eventual sale to Lyris Inc.
Gradwell case studyActivityBrand development and public relations What we didMedia and public relations focusing on the development Gradwell’s VoIP services. Introducing relatively new technologies in a competitive marketplace through articles and features placement. Provided guidelines for Gradwell how to respond to media that was brought in-house, so comms could be managed internally What we achievedCoverage in the most prominent computing, design and IT publicationsIncluding Create, .net, Internet Works and Practical Internet.
InfoSpace case studyActivityBrand development, public relations andonline PRWhat we didManaged InfoSpace Europe and InfoSpace Mobile brands (and sub-brands) with integrated digital comms. Advised on seamless marketing and media relations applying online PR and viral marketing to boost visibility of activity.What we achievedOver 50 off and online placements including advertising broadsheet,business, digital and trade publications. Secured placements for guestspeaking at ad:tech, Search Engine Strategies (SES) and TMF&A
Klipmart case studyActivityBrand launch, media and public relationsWhat we didLaunched US rich media company Klipmart in the UK with press release comms, media relations and feature placement in addition competitor and partner recommendations. UK launch gave the company it required for the platform needed for European reach What we achievedPlacement in desired UK digital and marketing media including Brandrepublic,Media Week, New Media Age (NMA) and Revolution. Visibility assisted in theprofile that was instrumental in the eventual sale of the company toDoubleClick (and eventual acquisition by Google).
Modera case studyActivityB2B brand awareness via off and advertising, marketing, online PR and socialmedia What we didAsia, EU, UK, US and B2B comms. Raising brand awareness with potential and existing clients and partners; on-going consultancy since 2007What we achieveEstablished spokespeople as authorities Offline coverage major trademagazines >100. Online coverage on major trade >100. Increased searchengine visibility. Excellent brand and product awareness business, designand technology titles
NetLingo case studyActivityProduct development, public relations, online PR and strategic linkingstrategyWhat we didMedia and public relations strategy for online directory NetLingo’s awareness drive for the UK. Delivered online PR and strategic linking approach of NetLingo to adoptWhat we achievedInitial digital, marketing and vertical coverage including BBC Radio, Brandrepublic and Digital Bulletin. With Elemental guidelines provided framework for NetLingo to generate newsworthy content
WebtraffIQ case studyActivity Integrated digital marketing and PR strategy (including SEO) and news engineSEO) and production workWhat we didCreated and managed marketing for WebtraffIQ and its key spokespeople. In a fiercely competitive marketplace we ensured WebtraffIQ stood head and shoulders above its competitors within key media until the sale of web analytics company to Moore WilsonWhat we achievedOver 150 offline mentions across broadsheets, business, design andtechnology magazines (and numerous online media) over three years
ad:tech case studyActivityBrand development, marketing, media and public relationsWhat we didManagement of dmg World Media’s ad:tech London event. Secure media coverage with and outside of ‘media’ partner relationships. Provided guidelines for stakeholders to do the same and benefit from comms pre, during and post eventWhat we achievedArticle, feature and review placements in key direct and digital advertising,marketing and PR publications. Introduced social thinking for the event andpublishing company for future exhibitions
bubbalicious case studyActivityMedia relations, site launch and social mediaWhat we didStrategy and production work for a UK campaign to raise awareness of site launch via off and online B2B PR, SEO and social media. It included setting up and establishing initial community base via social networking channels, onsite community management and handover framework to run internallyWhat we achievedExcellent off and online coverage > 20Increased search visibilityEngaged community on and off siteLegacy that is thriving with target audience
Business Link case studyCampaignOnline PR and strategy linkingWhat we didB2B strategic linking campaign led with online PR to create more than hyperlinks with relevant websites. Measured and analysed the number of links for Business Link London possessed and that of its competitors. The approach integrated media relations and news engine SEO to ethically build links with relevant partners and sites What we achievedExcellent link equity within directories, portals and search engines in additionto building long term relationships with sites. Legacy for Business Linkhanding over the activity that could be managed in-house
Employment Café case studyActivityBrand creation, media and public relationsWhat we didLaunch of a new job text service by Employment Café, creating awareness within media for support and to reach potential users. Elemental worked with local government, partners and users to best assist the Employment Café position itself with its stakeholders. What we achievedCoverage secured across business, employment, regional media, governmentand technology media. Launch media included BBC, Headstar LocalGovernment Publication, IC Network and more
NESTA case studyCampaignsHidden Innovation, Innovation Challenge, Future Innovators and InnovationChallenge Mental HealthWhat we didOnline PR, SEO and social media to very specific and niche UK audiences. Worked with bloggers, discussion boards, news sites and search engines to raise visibility of campaigns and NESTA as an organisationWhat we achievedEyes on campaign >700,000Blog coverage >90Increased entries, awareness and visibility
See The Difference case studyActivityStart-up launch and brand buildingWhat we didConsulted for six month period prior to and during launch to help marketing team set up, establish protocols and build initial community. Traditional and online PR, social media, email marketing and digital advertising to launch serviceWhat we achievedAn engaged community of over 2,000Framework for internal teams to run withCelebrity coverage on Twitter > 10Increased search visibilityDynamic charitable campaigns
Verity case studyActivityMedia relations, online PR and social mediaWhat we didMajor overhaul on brand identity and continued consultancy over four years to raise awareness of charity and medical condition. Undertaken traditional and online PR, social media, blogger outreach, email marketing and SEO. Established and manage forum and social channelsWhat we achievedThriving community of more than 10,000Broadsheet, TV, Radio coverage > 200Online news coverage > 150Increased site traffic by more than 65%
ColumbiaTriStar case studyCampaignIntegrated consumer and trade media relations and PR for Columbia Tristar’sThe Grinch DVD and video releaseWhat we didStrategy and production work for a new media agency to raise the profile of the campaign for B2B and B2C audiences. Press release case study and media relations to reach journalists during a competitive festive periodWhat we achievedPrint coverage including the industry respected target media New Media Age(NMA) ‘Adwatch’ and Revolution ‘Campaign of the Week’ in addition tovarious online media
GE Fabbri (Little House on the Prairie DVD launch) case studyCampaignLittle House on the Prairie DVD launchWhat we didStrategy andcampaign activity for German market using online PR, social media and SEO. Established and managed social media channels entirely in German, ensuring audience were given rich content to engage that also coincided and complimented TV advertisingWhat we achievedThriving social media channelsCampaign reach of >400,000YouTube views >100,000
Hong Kong Legends case studyCampaignMedia relations and online PR What we didIntegrated digital comms to support agency Egovision’s advertising, email and viral activity for Hong Kong Legends’ celebration of Bruce Lee’s 30th Anniversary with a dedicated microsite. Promoted the release of the limited edition DVD of the iconic Kung Fu legend with media relations via competition sites and online communities What we achievedDirect relationships with the fan base in addition to B2B and B2C media.Created a strong rapport with a niche audience that were interested inretaining an open dialogue with the Hong Kong Legends brand
New Line Cinema (Lord of the Rings) case studyActivity Online PR and strategic linking for New Line Cinema’s Lord of the Rings‘Fellowship of the Ring’What we didResearched; provided insight into chat rooms, communities and forums to understand die-hard and new fans of what was to become one of the most successful movie franchises of all time. Outlined recommendations to create and sustain relevant web traffic to the new site to keep audience abreast of developmentsWhat we achievedEnsured that the official Lord of the Rings website received relevantconsistent traffic ahead and beyond the films release
Universal Pictures case studyCampaignsB2B and B2C multiple DVD launches including An American Werewolf inLondon, Dark Fury, Jurassic PARK III, Fast & Furious, Meet the Parents, Meetthe Fockers, Monsters Legacy Video, Bridget Jones’ Diary, Van Helsing andso onWhat we didStrategy and productionwork for a new media agency utilising news engine SEO to boost visibility offline and online PR; ensuring communications were seamless and coinciding with each launchWhat we achievedConsumer coverage and reviews; trade magazine reviews and campaigns ofthe week achieving excellent search visibility
Universal Pictures Jurassic Park 3 case studyCampaignMedia relations and online PR for Jurassic Park 3 DVD launch What we didBlogger relations and traditional to connect with B2B and B2C audiences. Worked with advertising, creatives and viral campaign created by New Media Maze to promote the Jurassic Park 3 DVD. Planned activity with the relevant agencies to create seamless comms with consumer and media audiencesWhat we achievedCoverage across blogs, chatter in communities, including placement in off and online media. Connected directly with the fan base, which createdrelationships for future activity for similar releases
Bahamas Tourist Office case studyActivityBlogger relations, social media marketing and online PRWhat we didAppointed to revive social media channels ahead of awards and have audience engage with campaign. Undertook social media, blogger outreach and online PR to increase awareness and social participation of the audience during and post activityWhat we achievedMore vibrant communityBigger buzz and increased engagementLegacy in how to manage social assetsin competitive sector search enginevisibility improved
Intel Museum case studyCampaignOnline PR and strategic linkingWhat we didDelivered an online PR and strategic linking campaign to support the launch of the Intel Museum website. The strategy addressed an approach to reinvigorate interest of attendees to the physical museum after the September 11th terrorist attack on New York due to the unwillingness of using domestic flights falling What we achievedCreated a strategy that addressed driving relevant academic website trafficand footfall to the museum. The approach presented a digital roadmap forOnline comms and legacy for the museum
MGM MIRAGE case studyActivity Global B2B media, public relations and online PR activity for 30-year oldIconic brand MGM MIRAGEWhat we didRaised the profile of MGM MIRAGE’s online brand, its online casino PlayMGMMIRAGE.com in the UK and the brands main activities; including key spokespeople Oscar Nieboer and James HiltonWhat we achievedNumerous reviews for PlayMGMGMIRAGE.com, article and featureplacements (business, marketing and technology magazines for MGMMIRAGE including a Revolution front page in-depth feature for theMGM MIRAGE brand
Tunisian Tourist Board case studyActivityBlogger outreach, content, online PR, SEO and social media strategyWhat we didConsulted on a multi-agency a six-month digital marketing strategy to align above, below and through-the-line advertising for the official site of the Tunisia Tourist Board. Supplied guidance for the incumbent PR agency in building newsworthy stories across vertical channelsWhat we achievedStrategy and planning from summer to winter 2010 to build the brands digital roadmap
Jamiroquai case studyCampaignsMedia, public relations and online PRWhat we didWorking with Media Junction Digital and Modera, Elemental managed the trade comms for Jamiroquai website launches for 2007 and 2010. Working with social channels, we ensured content was in available for both media and fans alike What we achievedCoverage across consumer and trade magazines including Billboard,Marketing, Mashable, Music Week and so on. 2010 activity assisted in thepromotion pre and post launch of the eagerly anticipatedalbum Rock Dust Light Star, leaving legacy for further comms
Cognifide case studyActivity Media relations, PR and marketing development for Polish and UK-based software agencyWhat we didCreated guidelines for media, marketing and PR relations strategy for the software agency within its intranet to be shared company-wideWhat we achievedOver 25 mentions in trade media instilling confidence and ability for Cognifideteam to bring in-house. Provided PR and marketing framework ahead of newwebsite and brand launch
Coull case studyActivityBrand positioning, marketing, media relations and PR for digital and verticalmediaWhat we didSecured relevant articles and features particularly online marketing and video based. Raised the awareness of new products and services in a rapidly evolving marketplace positioning Coull as a specialistWhat we achievedStrong presence across Brandrepublic, Marketing Week, Media Week, NewMedia Age (NMA), Revolution and other titles. Guest speaker placement atUK’s prominent digital events
Egovision case studyCampaignsBrand, media and integrated public relations for B2B and B2C audiencesWhat we didBrand development for the design and web agency in trade media. Created awareness of the agency (campaigns and products it promoted), secured guest speaker placements and columnist opportunitiesWhat we achievedVisibility in key media including Brandrepublic Create, Digit Magazine, NewMedia Age (NMA), Revolution, The Guardian and mainstream media.Assisted Egovision to win industry awards and boost portfolio for pitches
Elemental case studyBriefMedia relations, online PR, search and social media relationsWhat we doContinually develop the the brand of our specialist comms agency, Elemental, in an aggressive social media arena. Share knowledge via thought leadership articles and reply to journalists enquiries for advertising, marketing and PR features for digital and trade titles.What we achieveVisibility in industry and trade media such as .net, CorpComms, New MediaAge (NMA), PR Week, TechRadar, and Revolution Magazine, Sharingknowledge across vertical media BBC, Business Today, Catalogue & ebusiness, Making Money, Third Sector and more.
CampaignsMedia relations, PR and social mediaWhat we didCreated awareness for Media Junction for consumer and trade media - as well as assisting with social media strategy. Ensured the entertainment and youth agency became visible across digital, marketing and mobile media. Demonstrated its expertise through thought leadership articles, media placements and guest speaking at industry events. What we achievedEnsured digital campaigns were featured inconsumer and trade magazines includingBillboard, Marketing, Mashable, MobileMarketing, Mobile Entertainment Music Weekand soon. Secured guest speaking at mobileevents The Connected Summit, WorldTelemedia and marketing conferences CrossMedia and mediaPro
New Media Maze (.nmm) case studyCampaignBrand development, media relations and PRWhat we didB2B comms to build the brand of an interactive agency within a competitive developing DVD and theatrical (film) marketplace. Through media relations integrated comms we kept New Media Maze in the forefront of existing and potential clients via key marketing media. What we achievedNumerous article, feature and news placements including many campaigns ofthe week. Ensured that the agency built and maintained an excellent mediaprofile especially for pitches that made them more successful
Networx Electronic Publishing case studyActivityBrand marketing, media and public relationsWhat we didBrand awareness of Networx Electronic Publishing, a design and web development agency. Raised the profile of agency and its founder Martin Huxford in media key media senior brand managers read i.e. .net, Brandrepublic, Design Bulletin, Design Week, Digital Bulletin, Internet Works, Revolution and moreWhat we achievedFocused on progressive digital marketing, design and web developmentfeatures, columnist opportunities demonstrating the competencies of theagency
Neutralize case studyActivityBrand, media and public relationsWhat we didPositioned Neutralize as standout search marketing agency in a fiercely competitive sector. Through press release comms, media relations (Q&A columnist sections for magazines) and feature work the agency was featured in business and vertical media What we achievedCoverage in .net, Brandrepublic, mad.co.uk, Marketing, New Media Age(NMA), Revolution including verticals such as CM Focus, Finextra, TheGuardian and more. Organised and supported guest speaking with comms
NovaRising case studyCampaignsBrand launch and development; including public and media relationsWhat we didCreated the awareness and profile the specialist design, iTV and web development agency with its key media. Positioned the agency in a competitive marketplace as ones to watch, building its profile; much needed pre, during and post pitches it was involved in. What we achievedConsistent coverage across NovaRising’s trade media in addition to securingfeatures led by its spokespeople. Built a solid platform for the agency to workfrom
on-IDLE case studyActivity Brand development and management since 2001 with integrated digitalmedia and public relationsWhat we doIncludes managing media profiles of the founders consistently securing coverage in business, design, marketing and technology media. Elemental consultancy addressing search marketing (SEO), social media and content development for on-IDLE clientsWhat we achieveOver 130 mentions and counting for on-IDLE’s target offline media building arapport with journalists that now request the founders expertise
Unique Digital case studyActivityBrand development, media and public relationsWhat we didWorked with Unique Digital, establishing itself as new a full service digital marketing agency. Managed press release comms and media relations ensuring the agencies presence was in digital led marketing features What we achievedProvided the agency with a framework to work with in order. Initially secure coverage across Brandrepublic, Campaign, Marketing Week, Media Week, Netimperative and Revolution
User-Lab case studyCampaignsBrand building, media and public relationsWhat we didCreated brand presence for the Birmingham of Institute of Design (BIAD) specialist department, User-Lab and that of its spokespeople (e.g. John Knight, usability engineer). Kept subject matter on the agenda from an academia perspectiveWhat we achievedExtended media coverage from design (including user-centred design) ledmedia to essential business, internet, marketing, web development andverticals. Achieved over 40 dedicated article and features relate to the subjectmatter
Briffa case studyActivityMedia relations and PRWhat we didBuilt the profile of the specialist law firm and that of its legal team off and online. Secured columnist opportunities for solicitors and partners (.net, Develop, MCV, Internet Works, Revolution etc.,); including guest speaking opportunities for industry events such as Search Engine Strategies (SES)What we achievedExtended the successful reach of titles for the firm, including successfulplacements in broadsheet and gaming titles for Alex Chapman
Jeffrey Green Russell case studyCampaignMedia and public relationsWhat we didRaised the profile of the IT law department and partner Joanne Brook. Worked with our established contacts and built new relationships to address specific vertical relevant to the Jeffrey Green Russell. Built a framework for all departments within the law firm to consider in working with mediaWhat we achievedPlacement across design, digital and web development publications includingspecialist legal features. Kept the firm visible in relevant trade mediapositioning its expertise
Manches case studyCampaignMedia and public relationsWhat we didInitially worked with the IT department to demonstrate specialism in competitive marketplace. Manches extended the remit to business, employment and family law partners to which we successfully opened and sustained excellent relationships with media What we achievedManches benefited from numerous media placements in trade and verticalmedia addressing topical subject matter. Imparted our knowledge andexpertise to the marketing team to bring in-house in order for them to managemedia relations
Reculver Solicitors case studyActivityMedia relationsWhat we doRaising the profile employment law firm Reculver Solicitors and its principle James Carmody focusing upon feature and media relations work. Keep the firm aware of media opportunities and assisting them to respond to topical subject matter relevant to its audience What we achieveJournalists seek Reculver Solicitors’ comment for employment law issuesacross a range of broadsheet and vertical publications
Sprecher Grier Halberstam case studyActivityIntegrated media relations, PR and online PR for e-business, business andtrade mediaWhat we didInitially assisted the IP and IT departments to raise its profile and key spokesperson and partner Simon Halberstam. Extended expertise throughout departments and specialists for a five-year period. Promotion of books and publications e.g. Domain Names - A Practical GuideWhat we achievedOver 160 items of print coverage across broadsheet, business, employment,legal, new media and vertical media. Secured columnist sections IT inmagazines
econsultancy.com case studyActivity Media, public relations and online PR strategy for UK launch in 2002 What we didElemental’s off and online approach focused on creating the awareness of the service and its founder Ashley Frieldlein. It outlined paths for the new brand to build subscribers to its serviceWhat we achievedPresented routes to create a dialogue with econsultancy.com’s core medic(that perceived the service as a competitor) opening in up long-termrelationships. Used the book launch by the founder as a platform to kick-startawareness of the brand
Social Media Portal (SMP) case studyActivity Content strategy, online PR, SEO, social media strategy, web design and web launchWhat we didCreated and launched our internal project the Social Media Portal (SMP) in 2007. The news and information directory maps aspects of social media globally. SMP showcases everything web 1.0, 2.0, 3.0 and beyond, which forms the SMP landscape. What we achievedAllows peers share to content, press releases, research and more. The sitecurrently receives between 12,000 and 20,000 unique visitors per month
Designer Servers case studyActivityBrand development, public relations and online PRWhat we didManaged media and public relations to build the brand of hosting company Designer Servers (DSVR). Devised comms to support DSVR pre, during and post industry exhibitions. Integrated comms to support guerilla and viral marketing undertaken to reach trade and vertical media.What we achievedIncreased coverage and subscribers across titles relevant to target audiencesbuilding the brand ahead of its acquisition.
Gradwell case studyActivityBrand development and public relations What we didMedia and public relations focusing on the development Gradwell’s VoIP services. Introducing relatively new technologies in a competitive marketplace through articles and features placement. Provided guidelines for Gradwell how to respond to media that was brought in-house, so comms could be managed internally What we achievedCoverage in the most prominent computing, design and IT publicationsIncluding Create, .net, Internet Works, Practical Internet.
Netplan case studyActivityBrand development, media and public relations strategyWhat we didStrategy for hosting company Netplan to reach designers, web developers and software professionals. Elemental’s approach looked at how to What we achievedInitial placements with internet and web development magazines. Defined a structure and guidelines for Netplan to work with to bring comms in-house
WebTapestry case studyActivityProduct development and public relations strategyWhat we didStrategy for web hosting company WebTapestry to bring in-house and manage with a small internal team. Provided guidelines on how to work with media opportunities and how to address journalist requests within deadline What we achievedInitial coverage with design, internet and web development media to align approach. Imparted how to create fresh news stories that were topical to consistently reinvigorate the brand
Contact usLearn more with uselementalcomms.co.ukelementalcomms.co.uk/blogelementalcomms.co.uk/credselementalcomms.co.uk/showreelTwitter goodnesstwitter.com/elementalcommstwitter.com/smponlineTelephone: +44 (0) 843 208 4592, Fax: +44 (0) 843 208 4593Address: Lincoln House, 75 Brokesley Street, London, Greater London, E3 4QJ