1. and discovering the benefits
of virtual sharing
By Eliana Tardio

2. WHAT IS SOCIAL MEDIA?
The term Social Media refers to the
use of web-based and mobile
technologies to turn communication
into an interactive dialogue.
Social media is present in many
different forms.
The most popular are:

3. Facebook is a social networking service and Web site
launched in February 2004, operated and privately
owned by Facebook, Inc.
As of July 2011, Facebook has more than 800 million active
users.
Twitter is an online social networking and microblogging
service . It enables its users to send and read text-based
posts of up to 140 characters, informally known as "tweets".
Twitter was created in March 2006 by Jack Dorsey and
launched that July.
Twitter rapidly gained worldwide popularity, with 200 million
users as of 2011, generating over 200 million tweets and
handling over 1.6 billion search queries per day

4. YouTube is a video-sharing
website, created by three former
PayPal employees in February
2005, on which users can
upload, share and view videos
A blog (a blend of the term web log) is
a type of website or part of a website.
Blogs are interactive, allowing visitors
to leave comments, and even
messages each other via widgets on
the blogs and it is “this
interactivity” that distinguishes
them from other static websites.

5. Being successful at social
media
Is not as easy as opening a facebook
page, twitter account, youtube vlog
page or a blog.
In order to be successful, you’ll
need to build something called :
“Social Authority"

6. What is Social
Authority?
Social authority is developed when an
individual or organization establishes
themselves as an "expert" in their
given field or area, thereby becoming
an influencer in that field or area
So, as the State wide non for profit
organization serving children with
special needs, it is most important we
become a Social Authority for Early
Intervention

7. We are
LEADERS
We are
EXPERTS!

8. How to engage families through
social media?
It is important to understand :
- Social media is not about overt
marketing
- It is all about “starting a conversation”
expecting that you can achieve a
significant influence in that
conversation
- Social media is measured by
INFLUENCE
- INFLUENCE is gained by credibility
- CREDIBILITY is gained through

9. Do we have possibilities in such
a big and competitive market?
In the Edleman Trust Barometer report in 2008, the
majority (58%) of the respondents reported they
most trusted company or product information
coming from "people like me" inferred to be
information from someone they trusted.
In the 2010 Trust Report, the majority switched to
64% preferring their information from industry
experts and academics. According to Inc.
Technology's Brent Leary, "This loss of trust, and
the accompanying turn towards experts and
authorities, seems to be coinciding with the rise
of social media and networks."

10. Statistics talk by themselves
 Social networking now accounts for 22% of all time spent
online in the US.
 A total of 234 million people age 13 and older in the U.S.
used mobile devices in December 2009.
 Twitter processed more than one billion tweets in December
2009 and averages almost 40 million tweets per day
 Over 25% of U.S. internet page views occurred at one of the
top social networking sites in December 2009, up from 13.8%
a year before
 Australia has some of the highest social media usage in the
world. In usage of Facebook Australia ranks highest, with
over 9 million users spending almost 9 hours per month on
the site.
 The number of social media users age 65 and older grew 100
percent throughout 2010, so that one in four people in that
age group are now part of a social networking site.
 As of June 2011 Facebook has 750 Million users.

11. The best of all
SOCIAL MEDIA is free
and very simple to use
You can open a blog at
www.blogger.com
After you open a blog connect it to a
facebook non profit page with
www.facebook.com and
www.involver.com
Tweet in www.twitter.com

12. The future of social media
The Nextweb.com, a very famous blog
about social media talks about the
future in social media like this :
* We will no longer be passive media
consumers. Media will interact with us
in dynamic ways on all platforms. Just
like gamers playing WOW today, we
will all become a part of a virtual world
unknown to us yet, where we will all
be avatars in the game of life.

13. My personal experience with
social media
Mother of two children with Down
syndrome, migrant, no previous experience on
social media.

14. ARE WE READY FOR
THE FUTURE?