Matthew Pattinson – Uncovering Ideas that Matter
Net2van's annual #NPtech trends meetup. Where should nonprofits focus their attention in 2019? https://www.meetup.com/net2van/events/256474659/ Join us for a fast-paced evening of Ignite-style 5 minute mini-presentations on the trends, tools, and techniques charities should explore to create more impact. FEATURING + Rob Cottingham @robcottingham – Trust as the killer app in the Age of Fake + Brady Josephson @bradyjosephson – fundraising on third party platforms: Facebook donations; Third party processing and Donor Advised Funds (Chimp, Google, Facebook, etc.) + Kyle Thom, iATS Payments @iatspayments – Video and chat tools to advance your engagement cycle + Shoni Field @shonifield – Blurring of the lines between phone and online; Getting serious about digital lead generation + Jeff Harrison – AI and machine learning trends for nonprofits + Jessica Macleod @jess_macleod, Jelly Marketing @jellymarketing – How to effectively use Instagram Stories (how to make them more engaging, gamification with polls, etc.) + Matthew Pattinson, Lean Leap @mtpattinson – Uncovering Big Ideas That Matter With The Lean Canvas. + Daryl Hatton, Fundrazr @FundRazr – The market shift from major donations to micro-donations and from macro-projects to micro-projects + Ash Kumar, VanHack @AswinKumar @govanhack – Explore micro-communities in 2019. Mass social media is plateau-ing and private communities like Slack and Facebook groups are growing quickly. + Ashleigh Turner @sexwithashleigh – INTERACTIVE: what services/online tools you have found to simplify things SOCIAL LOVE Hosted by @elivdg Presented by @net2van Venue partner HiVE Vancouver @hivevancouver SPONSORS @iatspayments @EventChain_io @VCN_Community @techsoupcanada @NTENorg
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Matthew Pattinson – Uncovering Ideas that Matter
- 1. UNCOVERING IDEAS THAT MATTER Matthew Pattinson @MTPattinson
- 3. HIGH POTENTIAL IDEAS ARE KILLED BEFORE THE EVEN GET STARTED
- 4. CAN ONLY ACT ON A FEW IDEAS AT A TIME BUT ITS DIFFICULT TO KNOW WHICH OFFER POTENTIAL FOR IMPACT
- 5. STUCK BUILDING SOMETHING THAT NOBODY WANTS ON TIME AND WITHIN BUDGET
- 6. PROGRAMS CAN BE DIFFICULT TO FUND AND OPERATE ON A LARGE SCALE
- 7. DYNAMIC MODELS, NOT STATIC PLANS, ARE THE FASTEST WAY TO OUTLINE A NEW PRODUCT OR SERVICE
- 8. Plans • Content is made up • Time consuming • Instantly out of date • Not effective for communication
- 9. Models • Fast • Iterative • Concise • Accessible
- 10. THE LEAN CANVAS IS THE BEST TOOL TO BUILD MODELS
- 11. Lean Canvas
- 12. Why the lean canvas • Problem-focused • Actionable • Connects money to mission
- 15. Using the lean canvas • When • Ideation • Strategic conversations • Who • Field staff • Leadership
- 16. THE BEST WAY TO FIND AN IDEA THAT MATTERS IS TO TEST LOTS OF MODELS.
- 17. Ideate and Screen • After brainstorming screen ideas based on: • Value – appropriateness of pain it addresses, who benefits and how • Impact - Risk relative to potential impact • Scale - Cost and potential for mass adoption • Rather than look for THE answer we should be open to try different options and allow data from performance in the real-world
- 18. Test models • Test riskiest assumptions as quickly and cheaply as possible • Define expected outcomes upfront • Measure actions not words • Define conditions for success / failure • Time box • Compare it to expected results to determine what works and what doesn’t • Pivot or persevere
Notas del editor
- Working on a 5-year program we were locked into that was outlined in a lengthy plan Reporting focused on outputs Based on what I saw in the field, wondered whether we were having an impact When I look back on it today and what I learned about the lean methodology I realized that there was a problem with the how we were managing uncertainty
- Organizationally - Requiring planning process Internally from not having an easy way to map idea Need a tool that makes it easy for frontline staff close to problem to share ideas
- We are also dealing with complex and wicked problems so what appears initially as a solution can change Only have time and resources to act on a few ideas Need a faster and cheaper to uncover ideas that matter
- Need to test ideas early and often Focus on outcomes not outputs
- Need to consider more how our ideas will scale
- Problem of business plans Opportunity with models
- Content is made up but portrayed as certain Lengthy and time consuming to write and update Are out of date almost as soon as they are written Do nothing to quickly communicate the critical assumptions the idea is based on
- Story about how an organization creates, delivers, and captures value Fast – To prepare and to interpret, which make it easy to brainstorm and test Iterative – Easy to revise canvases as hypotheses are tested and keep current Concise –Focus on the critical aspects of the model Accessible – Easy to read, share, and communicate when gathering feedback
- Fits on one page Maps all crucial assumptions Can be modelled for both beneficiaries and donors
- Problem focus Defines what the organization is addressing Donor Actionable Metrics focused Donor and beneficiary Value, Impact, Scale Makes connection between money and mission How does the mission connect back to the money
- Customer segments Map both beneficiaries and donors Early adopters – how you measure those most likely to target Problem What is the mission that you are addressing with beneficiaries What is in it for the donors UVP How you are different and worth paying attention
- Solution statement on key features that will address the problem Critical partners if co-delivering services Key metrics Short-term – value, impact growth Cost Basic costs to test model Revenue Cost recovery What will be monetized for donors Channels Partners that are helping with reach How donors and beneficiaries first hear about program
- I help changemakers to learn, innovate, and grow faster to scale their impact. Go to my website there is more information on how to use the lean canvas in a non-profit I recommend create a canvas for your organization or a program in the planning stage, send it to me and we can set up a call to go over it