Overview of the Youtube grants for nonprofits program, plus a demonstration of some fun features like captioning and translation, annotations and call-to-action overlays.

2. Sponsor
www.CreativeTechnology.org
Provided venue FREE for last month and this month too.

3. Wireless internet
SSID: W2 Storyeum
Pass: 6046444349

4. Youtube IS online video - so use other services or host your own, but also put it on Youtube
50% of internet users are watching online video at least once a week (USA)

5. Youtube nonprofit
program
www.Youtube.com/nonprofits
Organisations must be registered under the Canada Income Tax Act, able to issue charitable
receipts to donors, and exempt from income tax
Can’t have focus on religion, politics, or be an educational institution

6. What do you get?

7. Page branding
Premium branding options

8. Call-to-action overlays
Call-to-action overlays
Can be annoying - use judiciously - shows up 10 seconds into video
charity:water raised $10,000 in 24 hours during a testing phase of the Call-To-Action Overlay. (420,000 views NOW)
I’ve got a respectable 8% clickthru rate on some advocacy videos. http://www.youtube.com/watch?v=0SWs_2jVOc8

9. Other cool stuff

10. Annotations
This elaborate example has hard-coded graphics that are part of the video and then has the
annotation tool marking up the graphics to make them link-able.

11. Subtitling
Youtube will do a machine transcription. It’s generally awful, but gives you the timing points
to clean the file up.
Now let Google do translation into any language.
My example: http://blog.vandergiessen.ca/2010/04/11/how-to-add-captions-to-your-
youtube-videos-in-english-and-french/

12. Choose your thumbnail
Versus
Replace the random frame as your promo image and upload an image of your choosing.

13. Other tips
• Keep it short. Big drop-off after 1 minute
• Planning to go viral? Be prepared for
disappointment!

14. More resources
• http://www.nten.org/blog/2010/03/23/
activating-your-youtube-audience-
recording-and-links
• http://blog.vandergiessen.ca/2010/04/11/
how-to-add-captions-to-your-youtube-
videos-in-english-and-french/

15. Examples
• http://www.itgetsbetterproject.com/
• http://www.CharityWater.org
• Choose a Different Ending: http://
www.youtube.com/watch?v=JFVkzYDNJqo
•

16. Our panelists
• Steve Anderson, OpenMedia.ca
• Devon Wong, David Suzuki Foundation
• Steve Rosenberg, Pull Focus film school
• April Smith,AHA MEDIA

17. Next event
Tuesday, December 7
W2 Woodwards
Fancy NEW location.
Exact details TBA

18. Are you web ready?
h"p://www.hollyhock.ca/cms/lectureseries.html
Are
You
Web
Ready?
Key
Learnings
in
Working
Online
for
Change.
Nov
9,
2010
The
internet
is
a
powerful
network
that's
crea4ng
a
fundamental
shi8
in
the
way
organiza4ons
work,
connect,
engage
and
effect
change.
What
quali4es
and
skills
does
your
organiza4on
need
to
make
a
bigger
impact
within
this
landscape?
How
can
you
achieve
your
mission
by
catalyzing
the
necessary
shi8
towards
openness,
collabora4on
and
innova4on?
Learn
the
frontline
and
behind-­‐the-­‐scenes
strategies
of
highly
successful
organiza4ons
and
people-­‐powered
campaigns.
This
is
an
open
forum
where
you
will
be
exposed
to
the
newest
models
and
strategies
for
world-­‐changing
groups.
Get
'web
ready'
with
two
veteran
leaders.
Lauren
Bacon
is
a
partner
at
Raised
Eyebrow
Web
Studio.
Lauren’s
work
can
be
seen
amongst
some
of
the
premier
websites
in
the
non-­‐profit,
government,
and
progressive
business
communi4es.
www.raisedeyebrow.com.
Jason
Mogus
is
the
CEO
of
Communicopia,
a
digital
agency
that
helps
local
and
global
social
change
organiza4ons
become
more
open,
collabora4ve,
and
ci4zen-­‐driven
by
deeply
embracing
the
web.
www.communicopia.com
LUNCHTIME (12:00 - 1:30 pm)
Organic coffee and tea provided.
UBC ROBSON SQUARE, VANCOUVER
$15/$12 for non-profits, seniors & students
TO REGISTER CALL UBC CONTINUING STUDIES: 604.822.1444

19. ReMixology 3
Fresh Media
ReMixology 3
Saturday, November 06, 2010
from 5:00 PM - 11:00 PM (PT)
Vancouver, British Columbia
http://freshmedia.me/

20. 30 second updates!