SlideShare una empresa de Scribd logo

Tips for Creating a Social Media Strategy

•
•
NetSquared Vancouver
NetSquared Vancouver

Slides from Hootsuite's Brooke Milne from an event co-hosted with NetSquared Vancouver. Join us for an evening of training with Hootsuite’s top social media experts! New to social? We are here to get your started with the following: • a basic social media strategy • understanding the importance of social listening • where to find the kind of content your followers will love

Educación
1 de 11
Descargar para leer sin conexión
Welcome to Hootsuite! Tweeting? Use #HootSmallBiz & #Net2Van
Tips For Creating a Social Media Strategy Net2Van + Hootsuite 2016 @HootSmallBiz #HootSmallBiz Brooke Milne - Social Media Coach
Social Media Experts Brooke Michelle Jon Sarah Maria Carolina Corina
Learning Objectives What is a Social Media Strategy? Social Media Strategy Checklist Importance of Engagement Proactive & Customer Service Listening Importance of a Content Strategy Social Media Rule of Thirds
A social media strategy is a strategic plan for how a company will incorporate social media into its business First step: take a step outside social media! Know your core business objectives! What is a Social Media Strategy?
Social Media Checklist #1) Conduct a Social Media Audit #2) Set SMART Goals #3) Strengthen Your Brand Persona #4) Create a Content Game Plan
Importance of Engagement Always better to have a small engaged community than a large following that doesn’t align with your company’s mission & values Think of your social networks as a place to engage rather than push content or sell Engagement will boost your visibility
Proactive & Customer Service Listening Leverage Hashtags Utilize Social Listening Dashboard Demo
Importance of a Content Strategy An easy way to create original content and schedule it out in advance A content calendar creates transparency across your organization Allows you to stay active on a daily basis
Questions?

Recomendados

Social Media Advertising - Don't Be Blind
Social Media Advertising - Don't Be Blind Social Media Advertising - Don't Be Blind
Social Media Advertising - Don't Be Blind Real-Time OutSource
 
Social Media Integration into Marketing
Social Media Integration into MarketingSocial Media Integration into Marketing
Social Media Integration into MarketingMike Allton
 
A Guide to Combating Social Media Overwhelm
A Guide to Combating Social Media OverwhelmA Guide to Combating Social Media Overwhelm
A Guide to Combating Social Media OverwhelmBlue Dress® Internet Marketing
 
How to create a social media strategy
How to create a social media strategyHow to create a social media strategy
How to create a social media strategyCarlo Angelo Gonzales
 
Measurement that matters, presented by Natalie Williams
Measurement that matters, presented by Natalie WilliamsMeasurement that matters, presented by Natalie Williams
Measurement that matters, presented by Natalie WilliamsSocialMedia.org
 
7 steps to social media. ROI strategy not tactics
7 steps to social media. ROI strategy not tactics7 steps to social media. ROI strategy not tactics
7 steps to social media. ROI strategy not tacticsLidia9010
 
The state of social media: A customer experience approach, presented by Bryan...
The state of social media: A customer experience approach, presented by Bryan...The state of social media: A customer experience approach, presented by Bryan...
The state of social media: A customer experience approach, presented by Bryan...SocialMedia.org
 
Online session with Clive Roach B2B Social Media Strategy at Philips Lighting
Online session with Clive Roach B2B Social Media Strategy at Philips LightingOnline session with Clive Roach B2B Social Media Strategy at Philips Lighting
Online session with Clive Roach B2B Social Media Strategy at Philips LightingAdvatera
 

Recomendados

Social Media Advertising - Don't Be Blind
Social Media Advertising - Don't Be Blind Social Media Advertising - Don't Be Blind
Social Media Advertising - Don't Be Blind Real-Time OutSource
 
Social Media Integration into Marketing
Social Media Integration into MarketingSocial Media Integration into Marketing
Social Media Integration into MarketingMike Allton
 
A Guide to Combating Social Media Overwhelm
A Guide to Combating Social Media OverwhelmA Guide to Combating Social Media Overwhelm
A Guide to Combating Social Media OverwhelmBlue Dress® Internet Marketing
 
How to create a social media strategy
How to create a social media strategyHow to create a social media strategy
How to create a social media strategyCarlo Angelo Gonzales
 
Measurement that matters, presented by Natalie Williams
Measurement that matters, presented by Natalie WilliamsMeasurement that matters, presented by Natalie Williams
Measurement that matters, presented by Natalie WilliamsSocialMedia.org
 
7 steps to social media. ROI strategy not tactics
7 steps to social media. ROI strategy not tactics7 steps to social media. ROI strategy not tactics
7 steps to social media. ROI strategy not tacticsLidia9010
 
The state of social media: A customer experience approach, presented by Bryan...
The state of social media: A customer experience approach, presented by Bryan...The state of social media: A customer experience approach, presented by Bryan...
The state of social media: A customer experience approach, presented by Bryan...SocialMedia.org
 
Online session with Clive Roach B2B Social Media Strategy at Philips Lighting
Online session with Clive Roach B2B Social Media Strategy at Philips LightingOnline session with Clive Roach B2B Social Media Strategy at Philips Lighting
Online session with Clive Roach B2B Social Media Strategy at Philips LightingAdvatera
 
Building a Social Selling Strategy for Your Team
Building a Social Selling Strategy for Your TeamBuilding a Social Selling Strategy for Your Team
Building a Social Selling Strategy for Your TeamJake Potter
 
Google+ and Beyond (Big Red Rooster)
Google+ and Beyond (Big Red Rooster)Google+ and Beyond (Big Red Rooster)
Google+ and Beyond (Big Red Rooster)Social Media Club Columbus
 
What is Traackr?
What is Traackr?What is Traackr?
What is Traackr?Traackr
 
Are You Using Outdated Social Media Strategies?
Are You Using Outdated Social Media Strategies?Are You Using Outdated Social Media Strategies?
Are You Using Outdated Social Media Strategies?Galaxy Weblinks Inc
 
Quiz empower, drive social media initiatives
Quiz empower, drive social media initiativesQuiz empower, drive social media initiatives
Quiz empower, drive social media initiatives00000000A1
 
7 Questions to Ask a Prospective Social Media Consultant
7 Questions to Ask a Prospective Social Media Consultant7 Questions to Ask a Prospective Social Media Consultant
7 Questions to Ask a Prospective Social Media ConsultantSwoop Digital
 
Social strategy for startups
Social strategy for startupsSocial strategy for startups
Social strategy for startupsUtthishta
 
6 Reasons to have a socail media manager
6 Reasons to have a socail media manager6 Reasons to have a socail media manager
6 Reasons to have a socail media managerDrew Carter
 
3 Ways For CMOs To Integrate SEO With Other Digital Marketing Teams
3 Ways For CMOs To Integrate SEO With Other Digital Marketing Teams3 Ways For CMOs To Integrate SEO With Other Digital Marketing Teams
3 Ways For CMOs To Integrate SEO With Other Digital Marketing TeamsSteve Olenski
 
Finding the Winning Formula with Owned, Earned, and Paid Social Media
Finding the Winning Formula with Owned, Earned, and Paid Social MediaFinding the Winning Formula with Owned, Earned, and Paid Social Media
Finding the Winning Formula with Owned, Earned, and Paid Social Mediatracx
 
Are vampires draining your marketing efforts?
Are vampires draining your marketing efforts?Are vampires draining your marketing efforts?
Are vampires draining your marketing efforts?Traackr
 
How to Run a Social Media Campaign - Digitized Conference Presentation
How to Run a Social Media Campaign - Digitized Conference PresentationHow to Run a Social Media Campaign - Digitized Conference Presentation
How to Run a Social Media Campaign - Digitized Conference PresentationSola Obayan
 
SF1 Marketing and Consulting
SF1 Marketing and ConsultingSF1 Marketing and Consulting
SF1 Marketing and ConsultingMichael Street
 
The Dangers of Disjointed Social: Social Media Masterclass
The Dangers of Disjointed Social: Social Media MasterclassThe Dangers of Disjointed Social: Social Media Masterclass
The Dangers of Disjointed Social: Social Media Masterclasstracx
 
Top 10 Social Media Advertising Tips
Top 10 Social Media Advertising TipsTop 10 Social Media Advertising Tips
Top 10 Social Media Advertising TipsSage Lewis
 
Keyword Research Is A Must
Keyword Research Is A MustKeyword Research Is A Must
Keyword Research Is A MustReema
 
Introduction
IntroductionIntroduction
IntroductionReema
 
Forever Outside the Box: Lessons in Guerilla Marketing
Forever Outside the Box: Lessons in Guerilla MarketingForever Outside the Box: Lessons in Guerilla Marketing
Forever Outside the Box: Lessons in Guerilla MarketingLEAP
 
Conclusion
ConclusionConclusion
ConclusionReema
 
Marketing guides
Marketing guidesMarketing guides
Marketing guidesjoveee
 
How to create an Integrated Marketing Strategy in F & G Retail
How to create an Integrated Marketing Strategy in F & G Retail How to create an Integrated Marketing Strategy in F & G Retail
How to create an Integrated Marketing Strategy in F & G Retail Elin Hansen
 
Developing your social media strategy in 7 steps
Developing your social media strategy in 7 stepsDeveloping your social media strategy in 7 steps
Developing your social media strategy in 7 stepsAudacious Leap
 

Más contenido relacionado

La actualidad más candente

Building a Social Selling Strategy for Your Team
Building a Social Selling Strategy for Your TeamBuilding a Social Selling Strategy for Your Team
Building a Social Selling Strategy for Your TeamJake Potter
 
What is Traackr?
What is Traackr?What is Traackr?
What is Traackr?Traackr
 
Are You Using Outdated Social Media Strategies?
Are You Using Outdated Social Media Strategies?Are You Using Outdated Social Media Strategies?
Are You Using Outdated Social Media Strategies?Galaxy Weblinks Inc
 
Quiz empower, drive social media initiatives
Quiz empower, drive social media initiativesQuiz empower, drive social media initiatives
Quiz empower, drive social media initiatives00000000A1
 
7 Questions to Ask a Prospective Social Media Consultant
7 Questions to Ask a Prospective Social Media Consultant7 Questions to Ask a Prospective Social Media Consultant
7 Questions to Ask a Prospective Social Media ConsultantSwoop Digital
 
Social strategy for startups
Social strategy for startupsSocial strategy for startups
Social strategy for startupsUtthishta
 
6 Reasons to have a socail media manager
6 Reasons to have a socail media manager6 Reasons to have a socail media manager
6 Reasons to have a socail media managerDrew Carter
 
3 Ways For CMOs To Integrate SEO With Other Digital Marketing Teams
3 Ways For CMOs To Integrate SEO With Other Digital Marketing Teams3 Ways For CMOs To Integrate SEO With Other Digital Marketing Teams
3 Ways For CMOs To Integrate SEO With Other Digital Marketing TeamsSteve Olenski
 
Finding the Winning Formula with Owned, Earned, and Paid Social Media
Finding the Winning Formula with Owned, Earned, and Paid Social MediaFinding the Winning Formula with Owned, Earned, and Paid Social Media
Finding the Winning Formula with Owned, Earned, and Paid Social Mediatracx
 
Are vampires draining your marketing efforts?
Are vampires draining your marketing efforts?Are vampires draining your marketing efforts?
Are vampires draining your marketing efforts?Traackr
 
How to Run a Social Media Campaign - Digitized Conference Presentation
How to Run a Social Media Campaign - Digitized Conference PresentationHow to Run a Social Media Campaign - Digitized Conference Presentation
How to Run a Social Media Campaign - Digitized Conference PresentationSola Obayan
 
SF1 Marketing and Consulting
SF1 Marketing and ConsultingSF1 Marketing and Consulting
SF1 Marketing and ConsultingMichael Street
 
The Dangers of Disjointed Social: Social Media Masterclass
The Dangers of Disjointed Social: Social Media MasterclassThe Dangers of Disjointed Social: Social Media Masterclass
The Dangers of Disjointed Social: Social Media Masterclasstracx
 
Top 10 Social Media Advertising Tips
Top 10 Social Media Advertising TipsTop 10 Social Media Advertising Tips
Top 10 Social Media Advertising TipsSage Lewis
 
Keyword Research Is A Must
Keyword Research Is A MustKeyword Research Is A Must
Keyword Research Is A MustReema
 
Introduction
IntroductionIntroduction
IntroductionReema
 
Forever Outside the Box: Lessons in Guerilla Marketing
Forever Outside the Box: Lessons in Guerilla MarketingForever Outside the Box: Lessons in Guerilla Marketing
Forever Outside the Box: Lessons in Guerilla MarketingLEAP
 
Conclusion
ConclusionConclusion
ConclusionReema
 
Marketing guides
Marketing guidesMarketing guides
Marketing guidesjoveee
 

La actualidad más candente (20)

Building a Social Selling Strategy for Your Team
Building a Social Selling Strategy for Your TeamBuilding a Social Selling Strategy for Your Team
Building a Social Selling Strategy for Your Team
 
Google+ and Beyond (Big Red Rooster)
Google+ and Beyond (Big Red Rooster)Google+ and Beyond (Big Red Rooster)
Google+ and Beyond (Big Red Rooster)
 
What is Traackr?
What is Traackr?What is Traackr?
What is Traackr?
 
Are You Using Outdated Social Media Strategies?
Are You Using Outdated Social Media Strategies?Are You Using Outdated Social Media Strategies?
Are You Using Outdated Social Media Strategies?
 
Quiz empower, drive social media initiatives
Quiz empower, drive social media initiativesQuiz empower, drive social media initiatives
Quiz empower, drive social media initiatives
 
7 Questions to Ask a Prospective Social Media Consultant
7 Questions to Ask a Prospective Social Media Consultant7 Questions to Ask a Prospective Social Media Consultant
7 Questions to Ask a Prospective Social Media Consultant
 
Social strategy for startups
Social strategy for startupsSocial strategy for startups
Social strategy for startups
 
6 Reasons to have a socail media manager
6 Reasons to have a socail media manager6 Reasons to have a socail media manager
6 Reasons to have a socail media manager
 
3 Ways For CMOs To Integrate SEO With Other Digital Marketing Teams
3 Ways For CMOs To Integrate SEO With Other Digital Marketing Teams3 Ways For CMOs To Integrate SEO With Other Digital Marketing Teams
3 Ways For CMOs To Integrate SEO With Other Digital Marketing Teams
 
Finding the Winning Formula with Owned, Earned, and Paid Social Media
Finding the Winning Formula with Owned, Earned, and Paid Social MediaFinding the Winning Formula with Owned, Earned, and Paid Social Media
Finding the Winning Formula with Owned, Earned, and Paid Social Media
 
Are vampires draining your marketing efforts?
Are vampires draining your marketing efforts?Are vampires draining your marketing efforts?
Are vampires draining your marketing efforts?
 
How to Run a Social Media Campaign - Digitized Conference Presentation
How to Run a Social Media Campaign - Digitized Conference PresentationHow to Run a Social Media Campaign - Digitized Conference Presentation
How to Run a Social Media Campaign - Digitized Conference Presentation
 
SF1 Marketing and Consulting
SF1 Marketing and ConsultingSF1 Marketing and Consulting
SF1 Marketing and Consulting
 
The Dangers of Disjointed Social: Social Media Masterclass
The Dangers of Disjointed Social: Social Media MasterclassThe Dangers of Disjointed Social: Social Media Masterclass
The Dangers of Disjointed Social: Social Media Masterclass
 
Top 10 Social Media Advertising Tips
Top 10 Social Media Advertising TipsTop 10 Social Media Advertising Tips
Top 10 Social Media Advertising Tips
 
Keyword Research Is A Must
Keyword Research Is A MustKeyword Research Is A Must
Keyword Research Is A Must
 
Introduction
IntroductionIntroduction
Introduction
 
Forever Outside the Box: Lessons in Guerilla Marketing
Forever Outside the Box: Lessons in Guerilla MarketingForever Outside the Box: Lessons in Guerilla Marketing
Forever Outside the Box: Lessons in Guerilla Marketing
 
Conclusion
ConclusionConclusion
Conclusion
 
Marketing guides
Marketing guidesMarketing guides
Marketing guides
 

Similar a Tips for Creating a Social Media Strategy

How to create an Integrated Marketing Strategy in F & G Retail
How to create an Integrated Marketing Strategy in F & G Retail How to create an Integrated Marketing Strategy in F & G Retail
How to create an Integrated Marketing Strategy in F & G Retail Elin Hansen
 
Developing your social media strategy in 7 steps
Developing your social media strategy in 7 stepsDeveloping your social media strategy in 7 steps
Developing your social media strategy in 7 stepsAudacious Leap
 
Social Media Training - Half Day Training: Taxwise Consulting Ltd
Social Media Training - Half Day Training: Taxwise Consulting LtdSocial Media Training - Half Day Training: Taxwise Consulting Ltd
Social Media Training - Half Day Training: Taxwise Consulting LtdLilian Okado
 
Laying the Foundation
Laying the FoundationLaying the Foundation
Laying the FoundationKwesi Joseph
 
How to develop your Business Communication using Social Media
How to develop your Business Communication using Social MediaHow to develop your Business Communication using Social Media
How to develop your Business Communication using Social MediaElin Hansen
 
Social Media Marketing in Dubai: Types, Tools & Tips
Social Media Marketing in Dubai: Types, Tools & TipsSocial Media Marketing in Dubai: Types, Tools & Tips
Social Media Marketing in Dubai: Types, Tools & TipsSociaLight Digital Marketing
 
Starting a social media project
Starting a social media projectStarting a social media project
Starting a social media projectLars de Winter
 
5 steps to Developing a Strong Social Media Strategy
5 steps to Developing a Strong Social Media Strategy 5 steps to Developing a Strong Social Media Strategy
5 steps to Developing a Strong Social Media Strategy Real-Time OutSource
 
Webinar: How to a Build A Social Media Plan
Webinar: How to a Build A Social Media PlanWebinar: How to a Build A Social Media Plan
Webinar: How to a Build A Social Media PlanHootsuite
 
Building a B2B Social Media Strategy: How Businesses Can Stay Relevant
Building a B2B Social Media Strategy: How Businesses Can Stay RelevantBuilding a B2B Social Media Strategy: How Businesses Can Stay Relevant
Building a B2B Social Media Strategy: How Businesses Can Stay RelevantKate Hamilton
 
SPECK Media and Social Media
SPECK Media and Social MediaSPECK Media and Social Media
SPECK Media and Social MediaMichael J Lis
 
Effective Strategies for Social Media
Effective Strategies for Social MediaEffective Strategies for Social Media
Effective Strategies for Social MediaGauravRawat131553
 
Lead a social media engagement strategy, presented by Sebastian Quinn
Lead a social media engagement strategy, presented by Sebastian QuinnLead a social media engagement strategy, presented by Sebastian Quinn
Lead a social media engagement strategy, presented by Sebastian QuinnSocialMedia.org
 
What is Social Media Marketing.docx
What is Social Media Marketing.docxWhat is Social Media Marketing.docx
What is Social Media Marketing.docxmadnifiaz
 
Social Media Marketing Company Tips_ Mastering Online Engagement.pdf
Social Media Marketing Company Tips_ Mastering Online Engagement.pdfSocial Media Marketing Company Tips_ Mastering Online Engagement.pdf
Social Media Marketing Company Tips_ Mastering Online Engagement.pdfEgghead Marketers
 
Fundamentals for Social Media Marketing Sucess
Fundamentals for Social Media Marketing SucessFundamentals for Social Media Marketing Sucess
Fundamentals for Social Media Marketing SucessPreethidigital
 
Whole foods social media strategy
Whole foods social media strategyWhole foods social media strategy
Whole foods social media strategyKlarizza Aggabao
 
Definitive guide-to-social-marketing
Definitive guide-to-social-marketingDefinitive guide-to-social-marketing
Definitive guide-to-social-marketingEpic Design Labs
 

Similar a Tips for Creating a Social Media Strategy (20)

How to create an Integrated Marketing Strategy in F & G Retail
How to create an Integrated Marketing Strategy in F & G Retail How to create an Integrated Marketing Strategy in F & G Retail
How to create an Integrated Marketing Strategy in F & G Retail
 
Developing your social media strategy in 7 steps
Developing your social media strategy in 7 stepsDeveloping your social media strategy in 7 steps
Developing your social media strategy in 7 steps
 
Social Media Training - Half Day Training: Taxwise Consulting Ltd
Social Media Training - Half Day Training: Taxwise Consulting LtdSocial Media Training - Half Day Training: Taxwise Consulting Ltd
Social Media Training - Half Day Training: Taxwise Consulting Ltd
 
Laying the Foundation
Laying the FoundationLaying the Foundation
Laying the Foundation
 
How to develop your Business Communication using Social Media
How to develop your Business Communication using Social MediaHow to develop your Business Communication using Social Media
How to develop your Business Communication using Social Media
 
Social Media Marketing in Dubai: Types, Tools & Tips
Social Media Marketing in Dubai: Types, Tools & TipsSocial Media Marketing in Dubai: Types, Tools & Tips
Social Media Marketing in Dubai: Types, Tools & Tips
 
Starting a social media project
Starting a social media projectStarting a social media project
Starting a social media project
 
5 steps to Developing a Strong Social Media Strategy
5 steps to Developing a Strong Social Media Strategy 5 steps to Developing a Strong Social Media Strategy
5 steps to Developing a Strong Social Media Strategy
 
Webinar: How to a Build A Social Media Plan
Webinar: How to a Build A Social Media PlanWebinar: How to a Build A Social Media Plan
Webinar: How to a Build A Social Media Plan
 
Building a B2B Social Media Strategy: How Businesses Can Stay Relevant
Building a B2B Social Media Strategy: How Businesses Can Stay RelevantBuilding a B2B Social Media Strategy: How Businesses Can Stay Relevant
Building a B2B Social Media Strategy: How Businesses Can Stay Relevant
 
SPECK Media and Social Media
SPECK Media and Social MediaSPECK Media and Social Media
SPECK Media and Social Media
 
Effective Strategies for Social Media
Effective Strategies for Social MediaEffective Strategies for Social Media
Effective Strategies for Social Media
 
Lead a social media engagement strategy, presented by Sebastian Quinn
Lead a social media engagement strategy, presented by Sebastian QuinnLead a social media engagement strategy, presented by Sebastian Quinn
Lead a social media engagement strategy, presented by Sebastian Quinn
 
5 Most Important Strategies for Social Media Marketing
5 Most Important Strategies for Social Media Marketing5 Most Important Strategies for Social Media Marketing
5 Most Important Strategies for Social Media Marketing
 
What is Social Media Marketing.docx
What is Social Media Marketing.docxWhat is Social Media Marketing.docx
What is Social Media Marketing.docx
 
Social Media Marketing Company Tips_ Mastering Online Engagement.pdf
Social Media Marketing Company Tips_ Mastering Online Engagement.pdfSocial Media Marketing Company Tips_ Mastering Online Engagement.pdf
Social Media Marketing Company Tips_ Mastering Online Engagement.pdf
 
Fundamentals for Social Media Marketing Sucess
Fundamentals for Social Media Marketing SucessFundamentals for Social Media Marketing Sucess
Fundamentals for Social Media Marketing Sucess
 
Whole foods social media strategy
Whole foods social media strategyWhole foods social media strategy
Whole foods social media strategy
 
Social Marketing Webinar Presentation
Social Marketing Webinar PresentationSocial Marketing Webinar Presentation
Social Marketing Webinar Presentation
 
Definitive guide-to-social-marketing
Definitive guide-to-social-marketingDefinitive guide-to-social-marketing
Definitive guide-to-social-marketing
 

Más de NetSquared Vancouver

TechSoup Connect Western Canada: Data To Action: Making Your Data Visible and...
TechSoup Connect Western Canada: Data To Action: Making Your Data Visible and...TechSoup Connect Western Canada: Data To Action: Making Your Data Visible and...
TechSoup Connect Western Canada: Data To Action: Making Your Data Visible and...NetSquared Vancouver
 
How to Make Your Donors’ Dollars Go Even Further
How to Make Your Donors’ Dollars Go Even FurtherHow to Make Your Donors’ Dollars Go Even Further
How to Make Your Donors’ Dollars Go Even FurtherNetSquared Vancouver
 
Show, Don’t Tell: How Your Data Can Reveal Your Impact Story
Show, Don’t Tell: How Your Data Can Reveal Your Impact StoryShow, Don’t Tell: How Your Data Can Reveal Your Impact Story
Show, Don’t Tell: How Your Data Can Reveal Your Impact StoryNetSquared Vancouver
 
Most Digital Transformations Fail – Make Yours Succeed - with Kevin Christop...
Most Digital Transformations Fail – Make Yours Succeed - with Kevin Christop...Most Digital Transformations Fail – Make Yours Succeed - with Kevin Christop...
Most Digital Transformations Fail – Make Yours Succeed - with Kevin Christop...NetSquared Vancouver
 
What is a New Member Worth? A Guide to Acquisition Costs + Member Lifetime Value
What is a New Member Worth? A Guide to Acquisition Costs + Member Lifetime ValueWhat is a New Member Worth? A Guide to Acquisition Costs + Member Lifetime Value
What is a New Member Worth? A Guide to Acquisition Costs + Member Lifetime ValueNetSquared Vancouver
 
Digital Marketing Diagnostics Part 1
Digital Marketing Diagnostics Part 1Digital Marketing Diagnostics Part 1
Digital Marketing Diagnostics Part 1NetSquared Vancouver
 
Digital Marketing Diagnostics pt. 2.pdf
Digital Marketing Diagnostics pt. 2.pdfDigital Marketing Diagnostics pt. 2.pdf
Digital Marketing Diagnostics pt. 2.pdfNetSquared Vancouver
 
Improve Your Event Marketing Strategies by Leveraging What Already Works
Improve Your Event Marketing Strategies by Leveraging What Already WorksImprove Your Event Marketing Strategies by Leveraging What Already Works
Improve Your Event Marketing Strategies by Leveraging What Already WorksNetSquared Vancouver
 
Sara Hoshooley — Building donor relationships in 2022
Sara Hoshooley — Building donor relationships in 2022Sara Hoshooley — Building donor relationships in 2022
Sara Hoshooley — Building donor relationships in 2022NetSquared Vancouver
 
Shelina Dilgir — Learning the latest trends in individual giving and donor st...
Shelina Dilgir — Learning the latest trends in individual giving and donor st...Shelina Dilgir — Learning the latest trends in individual giving and donor st...
Shelina Dilgir — Learning the latest trends in individual giving and donor st...NetSquared Vancouver
 
Kevin Christopher-George - Quantifying Your Desired Outcomes from Investments...
Kevin Christopher-George - Quantifying Your Desired Outcomes from Investments...Kevin Christopher-George - Quantifying Your Desired Outcomes from Investments...
Kevin Christopher-George - Quantifying Your Desired Outcomes from Investments...NetSquared Vancouver
 
Meaningful Work: Building Resilience and Capacity through Skilled Volunteering
Meaningful Work: Building Resilience and Capacity through Skilled VolunteeringMeaningful Work: Building Resilience and Capacity through Skilled Volunteering
Meaningful Work: Building Resilience and Capacity through Skilled VolunteeringNetSquared Vancouver
 
Demo Event: Four Innovative Apps for Food Pantries and Food Banks
Demo Event: Four Innovative Apps for Food Pantries and Food BanksDemo Event: Four Innovative Apps for Food Pantries and Food Banks
Demo Event: Four Innovative Apps for Food Pantries and Food BanksNetSquared Vancouver
 
Measuring the Impact of Your Nonprofit
Measuring the Impact of Your NonprofitMeasuring the Impact of Your Nonprofit
Measuring the Impact of Your NonprofitNetSquared Vancouver
 
Measuring the Impact of Your Nonprofit
Measuring the Impact of Your NonprofitMeasuring the Impact of Your Nonprofit
Measuring the Impact of Your NonprofitNetSquared Vancouver
 
How Nonprofits Can Create 10x the Content Without More Work
How Nonprofits Can Create 10x the Content Without More WorkHow Nonprofits Can Create 10x the Content Without More Work
How Nonprofits Can Create 10x the Content Without More WorkNetSquared Vancouver
 
Leah Chang — E-tapestry lingo bingo worksheet
Leah Chang — E-tapestry lingo bingo worksheetLeah Chang — E-tapestry lingo bingo worksheet
Leah Chang — E-tapestry lingo bingo worksheetNetSquared Vancouver
 
Leah Chang — CRM naming poll sample
Leah Chang — CRM naming poll sampleLeah Chang — CRM naming poll sample
Leah Chang — CRM naming poll sampleNetSquared Vancouver
 

Más de NetSquared Vancouver (20)

TechSoup Connect Western Canada: Data To Action: Making Your Data Visible and...
TechSoup Connect Western Canada: Data To Action: Making Your Data Visible and...TechSoup Connect Western Canada: Data To Action: Making Your Data Visible and...
TechSoup Connect Western Canada: Data To Action: Making Your Data Visible and...
 
How to Make Your Donors’ Dollars Go Even Further
How to Make Your Donors’ Dollars Go Even FurtherHow to Make Your Donors’ Dollars Go Even Further
How to Make Your Donors’ Dollars Go Even Further
 
Show, Don’t Tell: How Your Data Can Reveal Your Impact Story
Show, Don’t Tell: How Your Data Can Reveal Your Impact StoryShow, Don’t Tell: How Your Data Can Reveal Your Impact Story
Show, Don’t Tell: How Your Data Can Reveal Your Impact Story
 
Most Digital Transformations Fail – Make Yours Succeed - with Kevin Christop...
Most Digital Transformations Fail – Make Yours Succeed - with Kevin Christop...Most Digital Transformations Fail – Make Yours Succeed - with Kevin Christop...
Most Digital Transformations Fail – Make Yours Succeed - with Kevin Christop...
 
What is a New Member Worth? A Guide to Acquisition Costs + Member Lifetime Value
What is a New Member Worth? A Guide to Acquisition Costs + Member Lifetime ValueWhat is a New Member Worth? A Guide to Acquisition Costs + Member Lifetime Value
What is a New Member Worth? A Guide to Acquisition Costs + Member Lifetime Value
 
Digital Marketing Diagnostics Part 1
Digital Marketing Diagnostics Part 1Digital Marketing Diagnostics Part 1
Digital Marketing Diagnostics Part 1
 
Digital Marketing Diagnostics pt. 2.pdf
Digital Marketing Diagnostics pt. 2.pdfDigital Marketing Diagnostics pt. 2.pdf
Digital Marketing Diagnostics pt. 2.pdf
 
Improve Your Event Marketing Strategies by Leveraging What Already Works
Improve Your Event Marketing Strategies by Leveraging What Already WorksImprove Your Event Marketing Strategies by Leveraging What Already Works
Improve Your Event Marketing Strategies by Leveraging What Already Works
 
Jai Djwa — User Experience FTW
Jai Djwa — User Experience FTWJai Djwa — User Experience FTW
Jai Djwa — User Experience FTW
 
Sara Hoshooley — Building donor relationships in 2022
Sara Hoshooley — Building donor relationships in 2022Sara Hoshooley — Building donor relationships in 2022
Sara Hoshooley — Building donor relationships in 2022
 
Shelina Dilgir — Learning the latest trends in individual giving and donor st...
Shelina Dilgir — Learning the latest trends in individual giving and donor st...Shelina Dilgir — Learning the latest trends in individual giving and donor st...
Shelina Dilgir — Learning the latest trends in individual giving and donor st...
 
Kevin Christopher-George - Quantifying Your Desired Outcomes from Investments...
Kevin Christopher-George - Quantifying Your Desired Outcomes from Investments...Kevin Christopher-George - Quantifying Your Desired Outcomes from Investments...
Kevin Christopher-George - Quantifying Your Desired Outcomes from Investments...
 
Meaningful Work: Building Resilience and Capacity through Skilled Volunteering
Meaningful Work: Building Resilience and Capacity through Skilled VolunteeringMeaningful Work: Building Resilience and Capacity through Skilled Volunteering
Meaningful Work: Building Resilience and Capacity through Skilled Volunteering
 
Demo Event: Four Innovative Apps for Food Pantries and Food Banks
Demo Event: Four Innovative Apps for Food Pantries and Food BanksDemo Event: Four Innovative Apps for Food Pantries and Food Banks
Demo Event: Four Innovative Apps for Food Pantries and Food Banks
 
Motivating Group Leaders
Motivating Group LeadersMotivating Group Leaders
Motivating Group Leaders
 
Measuring the Impact of Your Nonprofit
Measuring the Impact of Your NonprofitMeasuring the Impact of Your Nonprofit
Measuring the Impact of Your Nonprofit
 
Measuring the Impact of Your Nonprofit
Measuring the Impact of Your NonprofitMeasuring the Impact of Your Nonprofit
Measuring the Impact of Your Nonprofit
 
How Nonprofits Can Create 10x the Content Without More Work
How Nonprofits Can Create 10x the Content Without More WorkHow Nonprofits Can Create 10x the Content Without More Work
How Nonprofits Can Create 10x the Content Without More Work
 
Leah Chang — E-tapestry lingo bingo worksheet
Leah Chang — E-tapestry lingo bingo worksheetLeah Chang — E-tapestry lingo bingo worksheet
Leah Chang — E-tapestry lingo bingo worksheet
 
Leah Chang — CRM naming poll sample
Leah Chang — CRM naming poll sampleLeah Chang — CRM naming poll sample
Leah Chang — CRM naming poll sample
 

Último

Global Lehigh Strategic Initiatives (without descriptions)
Global Lehigh Strategic Initiatives (without descriptions)Global Lehigh Strategic Initiatives (without descriptions)
Global Lehigh Strategic Initiatives (without descriptions)cama23
 
MULTIDISCIPLINRY NATURE OF THE ENVIRONMENTAL STUDIES.pptx
MULTIDISCIPLINRY NATURE OF THE ENVIRONMENTAL STUDIES.pptxMULTIDISCIPLINRY NATURE OF THE ENVIRONMENTAL STUDIES.pptx
MULTIDISCIPLINRY NATURE OF THE ENVIRONMENTAL STUDIES.pptxAnupkumar Sharma
 
Barangay Council for the Protection of Children (BCPC) Orientation.pptx
Barangay Council for the Protection of Children (BCPC) Orientation.pptxBarangay Council for the Protection of Children (BCPC) Orientation.pptx
Barangay Council for the Protection of Children (BCPC) Orientation.pptxCarlos105
 
Field Attribute Index Feature in Odoo 17
Field Attribute Index Feature in Odoo 17Field Attribute Index Feature in Odoo 17
Field Attribute Index Feature in Odoo 17Celine George
 
4.16.24 21st Century Movements for Black Lives.pptx
4.16.24 21st Century Movements for Black Lives.pptx4.16.24 21st Century Movements for Black Lives.pptx
4.16.24 21st Century Movements for Black Lives.pptxmary850239
 
Keynote by Prof. Wurzer at Nordex about IP-design
Keynote by Prof. Wurzer at Nordex about IP-designKeynote by Prof. Wurzer at Nordex about IP-design
Keynote by Prof. Wurzer at Nordex about IP-designMIPLM
 
Procuring digital preservation CAN be quick and painless with our new dynamic...
Procuring digital preservation CAN be quick and painless with our new dynamic...Procuring digital preservation CAN be quick and painless with our new dynamic...
Procuring digital preservation CAN be quick and painless with our new dynamic...Jisc
 
Virtual-Orientation-on-the-Administration-of-NATG12-NATG6-and-ELLNA.pdf
Virtual-Orientation-on-the-Administration-of-NATG12-NATG6-and-ELLNA.pdfVirtual-Orientation-on-the-Administration-of-NATG12-NATG6-and-ELLNA.pdf
Virtual-Orientation-on-the-Administration-of-NATG12-NATG6-and-ELLNA.pdfErwinPantujan2
 
THEORIES OF ORGANIZATION-PUBLIC ADMINISTRATION
THEORIES OF ORGANIZATION-PUBLIC ADMINISTRATIONTHEORIES OF ORGANIZATION-PUBLIC ADMINISTRATION
THEORIES OF ORGANIZATION-PUBLIC ADMINISTRATIONHumphrey A Beña
 
call girls in Kamla Market (DELHI) 🔝 >༒9953330565🔝 genuine Escort Service 🔝✔️✔️
call girls in Kamla Market (DELHI) 🔝 >༒9953330565🔝 genuine Escort Service 🔝✔️✔️call girls in Kamla Market (DELHI) 🔝 >༒9953330565🔝 genuine Escort Service 🔝✔️✔️
call girls in Kamla Market (DELHI) 🔝 >༒9953330565🔝 genuine Escort Service 🔝✔️✔️9953056974 Low Rate Call Girls In Saket, Delhi NCR
 
Student Profile Sample - We help schools to connect the data they have, with ...
Student Profile Sample - We help schools to connect the data they have, with ...Student Profile Sample - We help schools to connect the data they have, with ...
Student Profile Sample - We help schools to connect the data they have, with ...Seán Kennedy
 
Culture Uniformity or Diversity IN SOCIOLOGY.pptx
Culture Uniformity or Diversity IN SOCIOLOGY.pptxCulture Uniformity or Diversity IN SOCIOLOGY.pptx
Culture Uniformity or Diversity IN SOCIOLOGY.pptxPoojaSen20
 
FILIPINO PSYCHology sikolohiyang pilipino
FILIPINO PSYCHology sikolohiyang pilipinoFILIPINO PSYCHology sikolohiyang pilipino
FILIPINO PSYCHology sikolohiyang pilipinojohnmickonozaleda
 
INTRODUCTION TO CATHOLIC CHRISTOLOGY.pptx
INTRODUCTION TO CATHOLIC CHRISTOLOGY.pptxINTRODUCTION TO CATHOLIC CHRISTOLOGY.pptx
INTRODUCTION TO CATHOLIC CHRISTOLOGY.pptxHumphrey A Beña
 
Proudly South Africa powerpoint Thorisha.pptx
Proudly South Africa powerpoint Thorisha.pptxProudly South Africa powerpoint Thorisha.pptx
Proudly South Africa powerpoint Thorisha.pptxthorishapillay1
 
How to do quick user assign in kanban in Odoo 17 ERP
How to do quick user assign in kanban in Odoo 17 ERPHow to do quick user assign in kanban in Odoo 17 ERP
How to do quick user assign in kanban in Odoo 17 ERPCeline George
 

Último (20)

Global Lehigh Strategic Initiatives (without descriptions)
Global Lehigh Strategic Initiatives (without descriptions)Global Lehigh Strategic Initiatives (without descriptions)
Global Lehigh Strategic Initiatives (without descriptions)
 
MULTIDISCIPLINRY NATURE OF THE ENVIRONMENTAL STUDIES.pptx
MULTIDISCIPLINRY NATURE OF THE ENVIRONMENTAL STUDIES.pptxMULTIDISCIPLINRY NATURE OF THE ENVIRONMENTAL STUDIES.pptx
MULTIDISCIPLINRY NATURE OF THE ENVIRONMENTAL STUDIES.pptx
 
Barangay Council for the Protection of Children (BCPC) Orientation.pptx
Barangay Council for the Protection of Children (BCPC) Orientation.pptxBarangay Council for the Protection of Children (BCPC) Orientation.pptx
Barangay Council for the Protection of Children (BCPC) Orientation.pptx
 
Field Attribute Index Feature in Odoo 17
Field Attribute Index Feature in Odoo 17Field Attribute Index Feature in Odoo 17
Field Attribute Index Feature in Odoo 17
 
4.16.24 21st Century Movements for Black Lives.pptx
4.16.24 21st Century Movements for Black Lives.pptx4.16.24 21st Century Movements for Black Lives.pptx
4.16.24 21st Century Movements for Black Lives.pptx
 
Keynote by Prof. Wurzer at Nordex about IP-design
Keynote by Prof. Wurzer at Nordex about IP-designKeynote by Prof. Wurzer at Nordex about IP-design
Keynote by Prof. Wurzer at Nordex about IP-design
 
YOUVE_GOT_EMAIL_PRELIMS_EL_DORADO_2024.pptx
YOUVE_GOT_EMAIL_PRELIMS_EL_DORADO_2024.pptxYOUVE_GOT_EMAIL_PRELIMS_EL_DORADO_2024.pptx
YOUVE_GOT_EMAIL_PRELIMS_EL_DORADO_2024.pptx
 
Raw materials used in Herbal Cosmetics.pptx
Raw materials used in Herbal Cosmetics.pptxRaw materials used in Herbal Cosmetics.pptx
Raw materials used in Herbal Cosmetics.pptx
 
Procuring digital preservation CAN be quick and painless with our new dynamic...
Procuring digital preservation CAN be quick and painless with our new dynamic...Procuring digital preservation CAN be quick and painless with our new dynamic...
Procuring digital preservation CAN be quick and painless with our new dynamic...
 
Virtual-Orientation-on-the-Administration-of-NATG12-NATG6-and-ELLNA.pdf
Virtual-Orientation-on-the-Administration-of-NATG12-NATG6-and-ELLNA.pdfVirtual-Orientation-on-the-Administration-of-NATG12-NATG6-and-ELLNA.pdf
Virtual-Orientation-on-the-Administration-of-NATG12-NATG6-and-ELLNA.pdf
 
THEORIES OF ORGANIZATION-PUBLIC ADMINISTRATION
THEORIES OF ORGANIZATION-PUBLIC ADMINISTRATIONTHEORIES OF ORGANIZATION-PUBLIC ADMINISTRATION
THEORIES OF ORGANIZATION-PUBLIC ADMINISTRATION
 
call girls in Kamla Market (DELHI) 🔝 >༒9953330565🔝 genuine Escort Service 🔝✔️✔️
call girls in Kamla Market (DELHI) 🔝 >༒9953330565🔝 genuine Escort Service 🔝✔️✔️call girls in Kamla Market (DELHI) 🔝 >༒9953330565🔝 genuine Escort Service 🔝✔️✔️
call girls in Kamla Market (DELHI) 🔝 >༒9953330565🔝 genuine Escort Service 🔝✔️✔️
 
Student Profile Sample - We help schools to connect the data they have, with ...
Student Profile Sample - We help schools to connect the data they have, with ...Student Profile Sample - We help schools to connect the data they have, with ...
Student Profile Sample - We help schools to connect the data they have, with ...
 
Culture Uniformity or Diversity IN SOCIOLOGY.pptx
Culture Uniformity or Diversity IN SOCIOLOGY.pptxCulture Uniformity or Diversity IN SOCIOLOGY.pptx
Culture Uniformity or Diversity IN SOCIOLOGY.pptx
 
FILIPINO PSYCHology sikolohiyang pilipino
FILIPINO PSYCHology sikolohiyang pilipinoFILIPINO PSYCHology sikolohiyang pilipino
FILIPINO PSYCHology sikolohiyang pilipino
 
INTRODUCTION TO CATHOLIC CHRISTOLOGY.pptx
INTRODUCTION TO CATHOLIC CHRISTOLOGY.pptxINTRODUCTION TO CATHOLIC CHRISTOLOGY.pptx
INTRODUCTION TO CATHOLIC CHRISTOLOGY.pptx
 
FINALS_OF_LEFT_ON_C'N_EL_DORADO_2024.pptx
FINALS_OF_LEFT_ON_C'N_EL_DORADO_2024.pptxFINALS_OF_LEFT_ON_C'N_EL_DORADO_2024.pptx
FINALS_OF_LEFT_ON_C'N_EL_DORADO_2024.pptx
 
Proudly South Africa powerpoint Thorisha.pptx
Proudly South Africa powerpoint Thorisha.pptxProudly South Africa powerpoint Thorisha.pptx
Proudly South Africa powerpoint Thorisha.pptx
 
LEFT_ON_C'N_ PRELIMS_EL_DORADO_2024.pptx
LEFT_ON_C'N_ PRELIMS_EL_DORADO_2024.pptxLEFT_ON_C'N_ PRELIMS_EL_DORADO_2024.pptx
LEFT_ON_C'N_ PRELIMS_EL_DORADO_2024.pptx
 
How to do quick user assign in kanban in Odoo 17 ERP
How to do quick user assign in kanban in Odoo 17 ERPHow to do quick user assign in kanban in Odoo 17 ERP
How to do quick user assign in kanban in Odoo 17 ERP
 

Tips for Creating a Social Media Strategy

  • 1. Welcome to Hootsuite! Tweeting? Use #HootSmallBiz & #Net2Van
  • 2. Tips For Creating a Social Media Strategy Net2Van + Hootsuite 2016 @HootSmallBiz #HootSmallBiz Brooke Milne - Social Media Coach
  • 3. Social Media Experts Brooke Michelle Jon Sarah Maria Carolina Corina
  • 4. Learning Objectives What is a Social Media Strategy? Social Media Strategy Checklist Importance of Engagement Proactive & Customer Service Listening Importance of a Content Strategy Social Media Rule of Thirds
  • 5. A social media strategy is a strategic plan for how a company will incorporate social media into its business First step: take a step outside social media! Know your core business objectives! What is a Social Media Strategy?
  • 6. Social Media Checklist #1) Conduct a Social Media Audit #2) Set SMART Goals #3) Strengthen Your Brand Persona #4) Create a Content Game Plan
  • 7. Importance of Engagement Always better to have a small engaged community than a large following that doesn’t align with your company’s mission & values Think of your social networks as a place to engage rather than push content or sell Engagement will boost your visibility
  • 8. Proactive & Customer Service Listening Leverage Hashtags Utilize Social Listening Dashboard Demo
  • 9. Importance of a Content Strategy An easy way to create original content and schedule it out in advance A content calendar creates transparency across your organization Allows you to stay active on a daily basis
  • 10.