1. By Elizabeth Sugar Boese
succeedInEveryWay.com
March 2012
(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved.
succeedInEveryWay.com
12/11/2013
1

2. 
Elizabeth Sugar Boese
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liz@succeedInEveryWay.com
http://www.succeedInEveryWay.com
Twitter: succeedNLP
Facebook:
http://www.facebook.com/elizabeth.boese
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Entrepreneur: 4 businesses
Computer Science instructor: 9 years
Business Consultant: 6 years
Current websites: 8
24 Hour Mountain Bike Racer
(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved.
succeedInEveryWay.com
12/11/2013
2

4. 
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Over 840 million users
Meet your peers and find business contacts
Build relationships through conversations and learn
how to better adapt your products/services
Pages are indexed and searchable in Facebook and
the internet
Target your niche – friends volunteer lots of
personal information you can use to understand
your audience
Personal profile separate but connected to your
business page
image courtesy of Pierre Amerlynck
(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved.
succeedInEveryWay.com
12/11/2013
4

5. (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved.
succeedInEveryWay.com
12/11/2013
5

7. 
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Social networking site
Business “fan pages”
If you have a Facebook personal account,
add a business page
otherwise create a business page
image courtesy of Makio Kusahara
(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved.
succeedInEveryWay.com
12/11/2013
7

8. (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved.
succeedInEveryWay.com
12/11/2013
8

9. 
Profile
 About you
 Limited to 5,000 friends
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Fan Page
 Unlimited # of fans
 Create multiple pages
 Brand
 Different products
 Divisions of company
(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved.
succeedInEveryWay.com
12/11/2013
9

10. Time
-line
Add
pics/
video
Status
updates.
(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved.
succeedInEveryWay.com
Chat with
friends
online
12/11/2013
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11. Privacy
settings
Edit
Set up
blogs to
auto-post
to fan
page
(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved.
succeedInEveryWay.com
12/11/2013
11

12. (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved.
succeedInEveryWay.com
12/11/2013
12

14. (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved.
succeedInEveryWay.com
12/11/2013
14

15. (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved.
succeedInEveryWay.com
12/11/2013
15

16. (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved.
succeedInEveryWay.com
12/11/2013
16

17. (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved.
succeedInEveryWay.com
12/11/2013
17

18. (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved.
succeedInEveryWay.com
12/11/2013
18

19. (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved.
succeedInEveryWay.com
12/11/2013
19

21. 
Log in to your Facebook account
(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved.
succeedInEveryWay.com
12/11/2013
21

22. (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved.
succeedInEveryWay.com
12/11/2013
22

23. (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved.
succeedInEveryWay.com
12/11/2013
23

24. (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved.
succeedInEveryWay.com
12/11/2013
24

25. (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved.
succeedInEveryWay.com
12/11/2013
25

26. 
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People constantly send requests to use new
applications
Use “Ignore all” option
Not disrespectful to ignore these invites
Recommended apps:
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Useful for business
Save time
Aid productivity
Increase visibility and presence in a tasteful and
diplomatic way
Ignore all invites
from this friend
Block application
(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved.
succeedInEveryWay.com
12/11/2013
26

27. 
Provide incentives to become your fan
 Free e-book
 Contest
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Highly targeted who to advertise to
Set budget (e.g. $2/day)
(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved.
succeedInEveryWay.com
12/11/2013
27

28. 
Befriend prominent people in your industry
 Always add a personal message when you send
friend requests to prominent people
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Follow them in Twitter as well
Attach your blog through the Notes app
Add photos, videos
(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved.
succeedInEveryWay.com
12/11/2013
29

29. 
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Write a good blog post mentioning the prominent
people you added
When blog shows up, tag the specific people you
mentioned (can only tag friends)
 Notification shown to person
 Story publishes in their mini-feed and pushes to THEIR
friends mini-feeds
 Don’t do this on every blog post, just then & again
 Can send email and request them to comment on blog
 Respond to comments to push feed to mini-feeds again
 Can acknowledge prominent people on their wall
 Tweet about blog with reference to person:
@succeedNLP
(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved.
succeedInEveryWay.com
12/11/2013
30

30. 
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Create a storefront:
http://on.mash.to/pNPiou
39 applications to use for business:
http://bit.ly/qheqZc
(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved.
succeedInEveryWay.com
12/11/2013
31

32. 
Contact: Liz Boese
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
liz@succeedInEveryWay.com
http://www.succeedInEveryWay.com
Twitter: succeedNLP
Facebook: http://www.facebook.com/elizabeth.boese
Available
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Seminars
Workshops
One-on-one instruction
Initial setup on social media sites
Ongoing content on social media sites
(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved.
succeedInEveryWay.com
12/11/2013
33