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Davines and the Philosophy of Sustainable Beauty
Beauty is an intellectual endeavor. A truly sophisticated look takes a good deal of thought. In fact, nothing is
better for beauty than a well-developed philosophy that takes into account one?s goals for a resplendent
appearance and a dignified spirit. There is a correspondence between the loveliness of outer form and the
elegance within, and the secrets of allure are revealed to anyone who understands the connection. This line
of thinking, when integrated into a cosmetic company?s mission and worldview, also leads to quality beauty
products. The link between inner and outer beauty can be found in an individual or a company, and Davines
aims to demonstrate its philosophy through its contributions to the world of cosmetics.
The conception of beauty as growing out of a correspondence between form and substance is part of the
Italian Renaissance tradition. A pleasing outer appearance has its roots in a beautiful inner harmony, whether
this be a person?s soul or the inspirational worldview of a business. Good taste leads to good looks, as the
harmony inside promotes the simple yet elegant decoration of the interface between the substance and the
rest of the world ?the interface being, of course, an individual?s body and face or a company?s products
and services.
Everyone is different, so it is important for each person to develop a personalized conception of beauty.
Davines believes that beauty grows out of a respect for individuality and a freedom to express the unique
grace within each of us. are not masks that turn our features into a copy of a face we?ve seen in a
magazine; they are tools for bringing out the loveliness of an individual?s natural characteristics. Each
person?s face is a combination of subtle curves and rich colors that can?t be found anywhere else. Each
combination deserves to be celebrated and accentuated with the tools of allure.
Just as a person cannot reach the full blossom of beauty without achieving a certain degree of inner
harmony, a company cannot be truly successful unless it operates in accordance with a worldview that
promotes harmony and the health of the environment. True beauty is sustainable, and the term
?sustainable? has a number of meanings. First and foremost, it means the invigorating relationship between
inner beauty and outer appearance. In accordance with this overarching conception, sustainability also refers
to the minimization of production?s impact on the environment, the use of natural ingredients, the creation
of a congenial and inspiring work environment, the freedom to intuit and develop new ideas, and the effort to
be ethical and promote trusting relationships both within a company and with the rest of the world.
Sustainability and beauty are inseparable concepts, for beauty is an expression of health and the potential for
longevity. Goodness finds its expression in an elegant appearance.
Davines creates with sustainability in mind at every step of the way. It has been powering its plants and
offices with solar and wind-generated energy since 2006, and it uses cutting-edge technologies to enhance
the natural ingredients that are featured in each of its products. By maintaining a strong sense of identity
within the beauty industry and abiding by a sound philosophy, the ecological-minded company encourages
people to cultivate their own individual beauty and to promote the health of the environment that they live
in.
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