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How did you attract/address your audience? (Include evidence of audience feedback)
How did you attract/address
(Include evidence of audience
A non-conventional representation of
the teenage social group
• From the start my aim was to challenge convention and represent teenagers in a
positive light compared to the negativity associated with this group often
portrayed in the media.
• The images of the three strong girls dominating my magazine with the strong
medium shots and enticing gaze suggests they have aspirations and are prepared
to work hard to achieve what they want in life. However the teenage conventions
are still present by their interest in fashion and relaxed interview style, conveying
they’re down to earth and relatable to many readers.
• I think my target audience of 16-18 year old females will be attracted to this non-
conventional representation of their social group because it’s unusual for the
media to portray them in a positive light because the media focuses on the
negative minority. So they’ll like the fact my magazine is challenging this and
would want to contribute towards a product with this view point, in hope that
this would encourage others to challenge society’s perception to.
• My focus group commented on the fact they liked how the social group was
scheme• Creating a grown up yet quirky colour scheme for me was important
because we associate genders and ideas with colours; in my primary
research when I analysed Teen Now magazine the dominant colours were
pink and yellow and these connote girls, happiness and innocence.
Therefore I wanted the colours in my media product to connote
sophistication so by playing around with colours I was able to choose
black/white, coral and teal.
• The black/white conveys the rock element to my magazine, with the coral
and teal being more developed colours than pink and blue so they show
the diversity in the pop genre as well as connoting maturity but fun. These
colours are primarily gender neutral and from my focus group I found out
they fulfil this especially on the front cover; the pink on the dps swaying my
magazine towards the female gender.
• From the ‘hot desking’ activity in lesson I got many comments on the use
of ‘good colours’ which made it ‘visually exciting’ which supports the use of
colours I chose.
Articles and features my target audience
would be interested in- found out by survey
• I knew that the main element to attract my target audience
to read my magazine was to include articles and features
they’d want to read, after all that’s the purpose of a
magazine. So from my survey analysis I found out many
were interested in interviews, new releases/upcoming
artists and festivals, information on careers and gossip
about music celebrities.
• I therefore made sure I include at least one cover line on all
these areas on my front cover, to make sure there’s an
element in my magazine which would attract all teens- the
feedback I gathered from hot desking agreed with my use of
a range of interesting articles and features.
Having mostly conventional features with some
challenging conventions which builds up my
brand and house style to create a unique style
• The conventional features such as the masthead being at the top of the
page, use of the skyline, use of a medium close up image for the front
cover with the girls looking directly into the shot, coverlines being primarily
on the left hand side of the page, structured cp and dps with columns used
to separate text, use of the stand first and drop caps establishes my
magazine as a magazine product however the challenged representation of
teenagers builds up the brand for my magazine being slightly rebellious
against society and not afraid to be different.
• This along with the continued colour scheme as sophisticated style creates
my house style with my ‘beats’ masthead symbolising this. My focus group
commented on the fact they thought my house style was continued
throughout my entire magazine and that the slight change in colour keeps
it fresh and interesting.
New type of hybrid genre- rock/pop
• The basis to create my magazine to have a unique style was down to the
hybrid genre of rock/pop. The gap in the market for this kind of
convergence was highlighted by my survey so saw the potential to create
something to fill this gap and attract a new type of reader to the magazine
industry, who have nothing else particularly aimed at them.
• Therefore this concept of rock/pop is one of the most important elements
to attract my target audience as the identity of the magazine rests of the
genre it presents.
• From my focus group I gathered my target audience liked the hybrid genre
as they commented on the colour scheme and images being effective;
these factors were to convey rock/pop genre so the subtext of these
comments is that my mixed genre concept was effective.