Friendship circle 5 steps to increasing visibility & interaction
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Friendship circle 5 steps to increasing visibility & interaction
- 1. Online Marketing Company Find out more about Ajax Union: www.ajaxunion.com Follow Us On Twitter: twitter.com/ajaxunion Like On Facebook: www.facebook.com/ajaxunion Connect On Linkedin: www.linkedin.com/companies/ajax-union Call Ajax Union: 800-594-0444
- 2. Joe Apfelbaum – Online Marketing Follow Joe on Twitter: @joeapfelbaum Friend Joe on Facebook: facebook.com/joeapfelbaum Connect With Joe on Linkedin: http://www.linkedin.com/in/joeapfelbaum
- 3. Engaging Your Community: 5 Steps to Increasing Visibility & Interaction Find out more about Ajax Union‘s products and services at: www.ajaxunion.com
- 4. Engaging Your Community What’s your plan?
- 5. Agenda • Search Engine Optimization (Organic SEO) • Content Marketing (Blogging, Q&A) • Social Media (Facebook, Twitter, Linkedin, Pinterest, SMO) • Email Marketing (Mail Chimp, Constant Contact) • Online Video (Youtube)
- 6. #1 Search Engine Optimization
- 7. SEO is the process that helps your website become visible to Search Engines
- 8. Define your SEO goals 1) Research Keywords 2) Create Campaigns 3) Measure Results
- 10. Content Marketing “Marketing Is Impossible Without Great Content.” • Blogging • Articles • Press Releases • eBooks • Infographics • Case studies • How-to guides • Q&A’s Content for your company can be presented in a variety of media, including:
- 11. Blogging • Blog to build positive brand name recognition • Blogging allows your humanize your business • Blogs generally rank really well in SEO • Prove that you’re an expert in your field! Do you have a blog for your business?
- 12. Content Marketing So You Have Content. Now What?
- 13. #3 Social Media
- 14. Social Media “Your Competition Is Social.” Where are you? • Facebook • Twitter • Linkedin • Google + • Pinterest • Instagram 87% of content marketers use social media to engage their community!
- 18. Email Marketing Overview • Build Your List • Message • Reporting • Optimizing
- 19. Dissecting an Email Message
- 20. #5 Online Video
- 21. Video “People spend 20 seconds on video.” YouTube is the second largest Search Engine! • More than 1 billion unique users visit YouTube each month • Over 4 billion hours of video are watched each month on YouTube • 72 hours of video are uploaded to YouTube every minute
- 22. Video Blogging • Great for building your brand and creating regular content for your business! • Ideas for video blogs: – Product videos – “How-To” videos – Commercials – Viral Videos (more creative and fun) • Goal: generate engagement with your videos – Encourage comments and feedback, and follow up when people do leave messages!
- 23. Check out GrowTime! A web series where CEO Joe Apfelbaum talks about business, marketing, and technology! www.growtime.tv
- 25. Recap • Search Engine Optimization (Organic SEO) • Content Marketing (Blogging, Q&A) • Social Media (Facebook, Twitter, Linkedin, Pinterest, SMO) • Email Marketing (Mail Chimp, Constant Contact) • Online Video (Youtube)
- 26. SPECIAL BONUS!
- 27. Ajax Union Events! For more events, visit www.ajaxunion.com/events Email: events@ajaxunion.com You’re invited to attend our Google Adwords Workshop on 7/11!
- 29. Find out more about Ajax Union: www.ajaxunion.com Questions? Comments? Concerns?
- 30. Thank you! Find out more about Ajax Union: www.ajaxunion.com What Strategies Are YOU Going to Implement TODAY?
- 31. Online Marketing Company Find out more about Ajax Union: www.ajaxunion.com Follow Us On Twitter: twitter.com/ajaxunion Like On Facebook: www.facebook.com/ajaxunion Connect On Linkedin: www.linkedin.com/companies/ajax-union Call Ajax Union: 800-594-0444