1. Area of Residence
Other
Roydon
Sawbridgeworth
Ellen Brooking
Bishop Stortford
Harlow
0 2 4 6 8 10 12 14

2. The purpose of this presentation is to illustrate and
examine the responses I gained through my
questionnaire allowing me to understand what my target
audience and the general public want from a digipak.
The questionnaire allowed me to access and understand
what the audience want from the music video, the album
pack and the advertisement, by accessing this I can gain
a greater understanding which will help my product
appeal to the audience. I am hoping that my results help
me make vital choices that will effect the content and
the design of the digipak.

3. Unempoloyed Gender
5%
Employent Status
Part Time
Worker
10%
Male
45%
Part Time Female
Student 55%
20% Full Time 26-30
Student Age Range 5%
65%
21-25
10% Under 16
Target Audience: 25%
My questionnaire results show me that the 55% of my
chosen public were female which suggests to me that I
should specify my product towards a female audience.
However 45% of my chosen public were males though so I 16-20
should create an unbalanced product so that it appeals to the 60%
largest audience so it appeals to both genders. The majority
of the general public were between the ages of 16-20 which
suggest that I should primarily aim for this group in Area of Residence
correlation with my product. However 25% of the general
public were between the ages of 16 and below suggesting Other
that I should also try and make my work appeal to this age Roydon
group. From the results of the age range question we can Sawbridgeworth
gather that the majority of the people asked are students, this Bishop Stortford
idea is supported by the results I gathered which shows me
Harlow
that 65% are full time students which suggests they will not
have much disposable income which indicates that the price 0 2 4 6 8 10 12 14
will have to be low to accommodate my target audience.

4. Purchasing & Viewing Habits:
The results on this slide indicate the audiences purchase habits and viewing
CD Purchases 2
1
habits which are integral parts of what I am trying to create which allows me 0% 7%
to look in depth into my chosen platform and product. The results show that
3
33% of the people I asked bought 6 or more CD’s per month which tell me 6
13%
33%
that they are willing to spend money of music products which will help me
determine the price of my product as well telling me I may have a lot of 4
20%
competition so my product will have to stand out against the other products. 5
My next set of my results shows me that 70% of the people I asked bought 27%
their music on iTunes which means I should place emphasis on the sales and
advertisement on iTunes to ensure that I gain the maximum sales and interest
in the product possible. I should also advertise and place the product for sale
in HMV which allows me to cover two different sales platforms as well as Music platform of choice
allowing my product to be placed with out similar products that link to the for purchases
artist. 55% of my target audience said that they watch at least one music video
a day which means that I should place emphasis on the music video as it has a
high traffic rate meaning that I can reach the largest audience possible for the
Amazon
product whilst also allowing me to place advertisement within the product to
iTunes
utilise the high traffic. When asked about their chosen platform for viewing
music videos 50% sais that they use the computer and 45% said they viewed 0 5 10 15
them on TV this suggests to me that I should try and place the video on as
many internet viewing platforms as possible as well as placing the music
video on at a prime time on television to make sure that the maximum amount
of people watch it as possible. Monthly expenditure of
Chosen platform for Frequency of video
music purchases
iPod watching a music video watching £21-£30 £0-£10
5% Other 15%
Once A 30%
5%
Month
TV 5%
Channels
45% Twice A Everyday
Computer £11-£20
Week 55%
50% 55%
35%

5. Chosen image for the music video Music Video Data:
The results on this page are to do with the creation of my music
video and what the audience want to be in the music video and how
they want it to look. These results are integral to the creation of my
The Tallest Alex Turner digipak as they give me an idea of the image a design that the
Man On Earth 25%
30%
audience want from their product. When asked about the chosen
style and image of the video my target audience selected Dan Flint
as 45% of my target audience thought his image was appropriate
Dan Flint
45% for the style and genre my product will be placed in. My results
show me that 60% of my target audience chose Dan Flint because
of the pose which allows me to see the pose and the style of the
picture is something that they would like to see be re created in my
video. The pose is simplistic which allows me to gain an
understanding of what they might want from other products within
my digipak. 25% of the people I asked also said that the clothing in
the picture was something they wanted to be seen in the video so
this allows me to indicate what type of appearance and style I
should try and recreate in my music video. I then asked my target
audience what they wanted for their narrative in my video which
Why was that image allowed to see that they wanted a music video which has a
chosen storyline, this allows me to identify what I should place in my
music video as well as what the audience are interesting in.
Chosen narrative for a music video
Clothing
One that uses images to represent …
25%
One filmed at a live show
Pose Hair
One that focuses on the artist
60% 15%
One which has a storyline
0 5 10 15 20

6. Advertisement Data:
The results on this page indicate the results I
gathered back about the advert that appealed the
most to the audience. This allows me to gain an
understanding of what I should place within my
advertisement to maximise sales and interest within
the digipak. The most popular advert is Mika’s
which shows me that I should try and recreate a
product that identifies and it similar to his as it was
the most noticed and the most popular. From the
chosen advertisement I can see that 65% of the
people asked chose this cover because of the
colours used within the advert which allows me to
see that I should use bright colours in my work to
try and capture the audiences attention. This result
Chosen magazine allows me to identify that the colouring would help
advertisment the advert stand out in the magazine which will
allow me to attract a larger audience.
The Verve
30%
Mika
Why was that advert chosen
50%
Florence & Image
The 15%
Machine
20% Layout
20%
Colour
65%

7. Summary
The results I have gathered allow me to see my target audience is between
the ages of 16-20 and that my product should be aimed at them. I have also
identified that my target audience download their music from computer based
sources such as iTunes which allows me to increase my advertisement
towards this area of the market. However I shall also release it in hard copy
so that the product is available to the wider audience.
My results showed me that my music video should follow the idea of having
a storyline which is something I am interested in creating.
The majority of the people I asked said that they spend £11-£20 per month on
CD’s and other music purchasing sites, placed with the idea that my target
audience by 5/6 Albums a month I shall have to price my product low or
include extra features that will entice my target audience to buy the product.

8. Proposal
From the primary research collected I am able to determine what my target
audience want from the product allows my product to be more successful and to
fulfil the need of my target audience. The results allows me to adapt and edit my
initial ideas to fit what I want from my product as well as the target audience.
For my album cover and my advertisement I would like to use the a continuous
theme which will create a theme throughout the digipak. I plan to create a poster
and album cover that use bright colours to entice the audience which I think will be
really effective and will allow me to highlight the key points of the page and create
a overall appeal to the product.
For my music video I plan to have a storyline that is shot over a period of time to
show the progression of a romantic relationship as well as the downfall of the
relationship. My music video will be show people looking back at the past as a way
of reliving the realtionship.