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Agile Product Management: Do the Right Things, Not Everything

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Learn to lighten the load of product management and ownership while strengthening your product ecosystem, making space for the right things amidst the clutter of everything.

Presented at Big Apple Scrum Day, May 2019

For more, read:
https://www.ebgconsulting.com/blog/product-manager-product-owner/
https://www.ebgconsulting.com/blog/product-manager-product-owner-part-2/
https://www.ebgconsulting.com/blog/right-things-not-everything-product-management-ownership/

Publicado en: Tecnología
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Agile Product Management: Do the Right Things, Not Everything

  1. 1. Ellen Gottesdiener www.ebgconsulting.com www.DiscoverToDeliver.com Agile Product Management: Do the RightThings, Not Everything © 2019 by EBG Consulting, Inc. 10 May 2019
  2. 2. © EBG Consulting, 2019 | @ellengott www.ebgconsulting.com | www.DiscoverToDeliver.com 2
  3. 3. Ellen Gottesdiener CPO, Founder, CSM, CSPO, CPF Ellen helps product and development communities create valuable outcomes through product agility. She is known in the agile community as an instigator and innovator for collaborative practices for agile product discovery using skilled facilitation to enable healthy teamwork and organizational learning. twitter: @ellengott blog: ebgconsulting.com/blog linkedIn: ellengottesdiener tips newsletter: www.ebgconsulting.com EBG is a global leader in agile product management and ownership and collaborative practices for technology products. EBG helps organizations amplify discovery to accelerate delivery. Volunteer: Agile Product Open ~ Boston (Co-Founder, Producer) Agile Product Management Initiative (Director,Agile Alliance)
  4. 4. © EBG Consulting, 2019 | @ellengott www.ebgconsulting.com | www.DiscoverToDeliver.com 5 @ellengott Ellen Gottesdiener #BASD2019
  5. 5. © EBG Consulting, 2019 | @ellengott www.ebgconsulting.com | www.DiscoverToDeliver.com 5 product management/ownership challenge…
  6. 6. © EBG Consulting, 2019 | @ellengott www.ebgconsulting.com | www.DiscoverToDeliver.com product “owner” 7
  7. 7. © EBG Consulting, 2019 | @ellengott www.ebgconsulting.com | www.DiscoverToDeliver.com 8 “…responsible for maximizing the value of the product resulting from work of Development Team.” The Scrum Guide™ version November 2018 scrum product “owner”
  8. 8. © EBG Consulting, 2019 | @ellengott www.ebgconsulting.com | www.DiscoverToDeliver.com 9 product views
  9. 9. © EBG Consulting, 2019 | @ellengott www.ebgconsulting.com | www.DiscoverToDeliver.com 10 Define and champion the product vision Research and test customer/market needs Identify high-value product options Decide on release dates and content Make backlog items “ready” for planning, dev Accept “done” work Conduct product demos ... (and there is more!…) product work
  10. 10. © EBG Consulting, 2019 | @ellengott www.ebgconsulting.com | www.DiscoverToDeliver.com product management product ownership product development strategic tactical external internal customer code market making business technology discover deliver disciplines & focus discover deliver 11
  11. 11. © EBG Consulting, 2019 | @ellengott www.ebgconsulting.com | www.DiscoverToDeliver.com 13 product management product ownership product development
  12. 12. © EBG Consulting, 2019 | @ellengott www.ebgconsulting.com | www.DiscoverToDeliver.com 13 collaboration pattern: Decide How to Decide a group needs to reach closure on a specific issue people must know when and if a decision is made
  13. 13. © EBG Consulting, 2019 | @ellengott www.ebgconsulting.com | www.DiscoverToDeliver.com 14 ConsensusDecision Leader Decides after Discussion Arbitrary Spontaneous Agreement Majority Vote Negotiation Delegation decision rule Decision Leader Decides w/o Discussion participatory common decision rules
  14. 14. © EBG Consulting, 2019 | @ellengott www.ebgconsulting.com | www.DiscoverToDeliver.com 15 endorse disagree cannot support agree, can support I veto this proposal gradient of agreement Adapted from Sam Kaner: Participatory Decision Making training Ref: Facilitator’s Guide to Participatory Decision Making
  15. 15. © EBG Consulting, 2019 | @ellengott www.ebgconsulting.com | www.DiscoverToDeliver.com 10 which decision rule is appropriate? why? Choose 3 product work items with a “D” on top left of the card. Select one from each location: * discovery (strategic) * delivery (tactical) *Venn overlap
  16. 16. © EBG Consulting, 2019 | @ellengott www.ebgconsulting.com | www.DiscoverToDeliver.com 17 collaborate mutually support delegate assign We will play an Jurgen Appelo’s “Delegation Poker” modified to explore decision making and the work of product management and ownership Thank you Jurgen! https://management30.com/product/delegation-poker/
  17. 17. © EBG Consulting, 2019 | @ellengott www.ebgconsulting.com | www.DiscoverToDeliver.com 18 Consensus Delegation Decision Leader Decides w/o Discussion } Decision Leader Decides w/o Discussion (then sells) Decision Leader Decides after Discussion
  18. 18. © EBG Consulting, 2019 | @ellengott www.ebgconsulting.com | www.DiscoverToDeliver.com 10 which delegation level is appropriate? why? 1. Read a card (the work of Product Management or Product Ownership) 2. Privately select your delegation level 3. Simultaneously share your card 4. Discuss for several minutes 5. Select the next work card, rinse, repeat …
  19. 19. © EBG Consulting, 2019 | @ellengott www.ebgconsulting.com | www.DiscoverToDeliver.com 20 Transparently — and collaboratively — examine the work of agile product management. Make decisions collaboratively. This builds trust. Tap into the wisdom of the product ecosystem Benefits: better products better teams in sum…
  20. 20. © 2019 by EBG Consulting www.ebgconsulting.com | www.DiscoverToDeliver.com www.ebgconsulting.com Events, course outlines, services, resources Tips newsletter: http://bit.ly/ebgNews www.ebgconsulting.com/blog www.DiscoverToDeliver.com DtoD associated resources, Visual Language to download Twitter @ellengott | LinkedIn: in/ellengottesdiener YouTube EBGConsulting SlideShare ellengott stay connected!

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