2. • CD Manufacturers, replicate in mass quantities
, commercial CDs. They quantity of CDs
produced will vary depending on the buyers
needs and the market that the company is
attempting to hit.
3. Price Factors
Each disc can usually be produced for only a few US cents depending
on what the buyer has asked for (For example, having graphics
printed onto the top layer of the CD will cost slightly more) as more
will be charged depending on complexity of the things the
customer asks for, as obviously then need to make a significant
profit margin.
Another price factor is the target audience, a manufacturer aiming its
products at a large scale label that only orders in extremely large
quantities will be able to charge more for their product where as a
manufacturer dealing with smaller independent labels will try and
make their price seem more attractive to the potential buyers. The
pricing of competitive companies also contributes to the pricing of
the CDs. The manufacturing company will also look into market
trends to see how many people are actually buying CDs.
4. Promotion
The manufacturers advertise in the classified ads
of specialist music magazines such as Sound
On Sound. A lot of their business will come
from their website with small labels, individual
artists or even just members of the general
public wishing to produce CDs.
5. Target Market
The target market will mainly be labels as this is
an obvious, (hopefully) steady source of
business. Other companies may market
themselves more to smaller, independent
labels.
7. Market Research
They look how expensive other companies
charge, trends within the market to see the
increases or decreases in the demand of CDs.
What type of cases people prefer, such as jewel
cases or more ‘eco-friendly’ packaging like the
jakebox.
Research into demand (e.g. Independent and
major labels different needs)
