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Trends in Library Service




      ©brightspot strategy 2011   Library Service Trends   1
context




     ©brightspot strategy 2011   Library Service Trends   2
five shifts
New cultural, economic, technological, and environmental
views are creating shifts in how people live, learn, work and
place. These impact our spaces, our services, and ourselves.




    mobility                          collaboration   participation




customization                           sharing


          ©brightspot strategy 2011                    Library Service Trends   3
design as support
To respond to shifts in mobility, collaboration, personalization,
participation, & sharing, the role of design moves from delivering
something people use to continuously supporting use.




design as delivery                                design as support

             ©brightspot strategy 2011        Library Service Trends   4
the space of services
Rather than thinking of space as a container, think of it as a
system of services designed to support people and activities
which create experiences. These services need to be designed.




space as container                                 space of services

            ©brightspot strategy 2011         Library Service Trends   5
service design
Service design is: “the application of design approaches and
methods to immaterial products in order to create solutions
that are useful, useable, and desirable from the user
perspective and are efficient, effective, and different from the
provider prospective.“
– Prof. Birgit Mager, Köln International School of Design

                         The 5 principles of service design thinking
                         1.  user-centered
                         2.  co-created
                         3.  sequencing
                         4.  evidencing
                         5.  holistic
                         - Mark Stickdorn and Jakob Schneider,
                         authors of This is Service Design Thinking

          ©brightspot strategy 2011                    Library Service Trends   6
core service design tools
personas                     customer journey maps          service blueprints




                                         further reading: www.servicedesigntools.org

           ©brightspot strategy 2011                        Library Service Trends   7
library service trends




      ©brightspot strategy 2011   Library Service Trends   8
integration                                                                  1
Libraries are increasingly creating integrated service points that
bring together circulation, reference, and technology support
services for the convenience of users and efficiency of staffing.




                                      Xavier University, Cincinnati ©SBRA

          ©brightspot strategy 2011                 Library Service Trends   9
student-supported                                                              2
Learning spaces are being supported by student workers who
can assist students as peers through consultations, training
sessions, and troubleshooting within student-run spaces.




                                      Univ of Warwick Learning Grid

          ©brightspot strategy 2011                   Library Service Trends   10
mobile services                                                                    3
Libraries are providing services in a more mobile and proactive
way, roving within the space (and around campus) to assist
users with research, technology, or content-expertise.




MIT Stata Center Checkout
Apple Store Mobile                     Texas Tech Roving Reference

           ©brightspot strategy 2011                      Library Service Trends   11
active programming                                                     4
Rather than focus only on the furniture and technology within a
learning space, organizations are actively programming the
spaces to build knowledge, skills, and community.




General Assembly                              Apple Store Theater

           ©brightspot strategy 2011          Library Service Trends   12
user-specific space and service                                                 5
Libraries are tailoring services and spaces to meet the needs of
specific populations; such as graduate students and faculty in
spaces such as a research commons or scholar’s commons.




UVA Library – Scholars Lab              Florida State Scholars Commons

            ©brightspot strategy 2011                  Library Service Trends   13
hubs for partners                                                       6
As magnetic places on campus, libraries are excellent locations
to bring together a suite of academic services in a hub such as
writing centers, tutoring, and Centers for Teaching Excellence




UPenn Weigle Information Commons
MIT Stata Center

           ©brightspot strategy 2011           Library Service Trends   14
consortium collections                                                     7
As part of consortia, libraries are collaborating with other
organizations to develop balanced collections across institutions
and enable focusing on the unique and special items of each.




NC State
MIT Stata Center                        Duke   UNC Chapel Hill

            ©brightspot strategy 2011             Library Service Trends   15
virtual support                                                       8
As users expect information and support anytime, anywhere,
libraries and companies are providing support through new
channels, w/ time-shifted partners, & through crowd-sourcing.




          ©brightspot strategy 2011          Library Service Trends   16
questions
•  What can be learned from your best / worst service
   experience (with libraries and beyond)?

•  Reactions to trends and examples?

•  To what trends must the library respond?

•  What are the most essential services?

•  What are the most innovative services?

•  How can you evaluate and improve services?




          ©brightspot strategy 2011             Library Service Trends   17
thank you!




Elliot Felix
@elliotfelix
elliot@brightspotstrategy.com
www.brightspotstrategy.com
@brightspotter




            ©brightspot strategy 2011   Library Service Trends   18
about brightspot


Brightspot creates strategies for work   Selected experience:
and learning experiences that enable     •  North Carolina State
people and organizations to thrive –     •  University of South Carolina
strategies that improve space,
                                         •  University of Virginia
services, and culture.
                                         •  Mt Holyoke College
                                         •  Sweet Briar College
                                         •  Young Harris College
                                         •  University of North Carolina
                                         •  University at Buffalo
                                         •  USC Annenberg School
                                         •  Carnegie Mellon University
                                         •  Google
                                         •  Microsoft

             ©brightspot strategy 2011                    Library Service Trends   19

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Brightspot library service trends

  • 1. Trends in Library Service ©brightspot strategy 2011 Library Service Trends 1
  • 2. context ©brightspot strategy 2011 Library Service Trends 2
  • 3. five shifts New cultural, economic, technological, and environmental views are creating shifts in how people live, learn, work and place. These impact our spaces, our services, and ourselves. mobility collaboration participation customization sharing ©brightspot strategy 2011 Library Service Trends 3
  • 4. design as support To respond to shifts in mobility, collaboration, personalization, participation, & sharing, the role of design moves from delivering something people use to continuously supporting use. design as delivery design as support ©brightspot strategy 2011 Library Service Trends 4
  • 5. the space of services Rather than thinking of space as a container, think of it as a system of services designed to support people and activities which create experiences. These services need to be designed. space as container space of services ©brightspot strategy 2011 Library Service Trends 5
  • 6. service design Service design is: “the application of design approaches and methods to immaterial products in order to create solutions that are useful, useable, and desirable from the user perspective and are efficient, effective, and different from the provider prospective.“ – Prof. Birgit Mager, Köln International School of Design The 5 principles of service design thinking 1.  user-centered 2.  co-created 3.  sequencing 4.  evidencing 5.  holistic - Mark Stickdorn and Jakob Schneider, authors of This is Service Design Thinking ©brightspot strategy 2011 Library Service Trends 6
  • 7. core service design tools personas customer journey maps service blueprints further reading: www.servicedesigntools.org ©brightspot strategy 2011 Library Service Trends 7
  • 8. library service trends ©brightspot strategy 2011 Library Service Trends 8
  • 9. integration 1 Libraries are increasingly creating integrated service points that bring together circulation, reference, and technology support services for the convenience of users and efficiency of staffing. Xavier University, Cincinnati ©SBRA ©brightspot strategy 2011 Library Service Trends 9
  • 10. student-supported 2 Learning spaces are being supported by student workers who can assist students as peers through consultations, training sessions, and troubleshooting within student-run spaces. Univ of Warwick Learning Grid ©brightspot strategy 2011 Library Service Trends 10
  • 11. mobile services 3 Libraries are providing services in a more mobile and proactive way, roving within the space (and around campus) to assist users with research, technology, or content-expertise. MIT Stata Center Checkout Apple Store Mobile Texas Tech Roving Reference ©brightspot strategy 2011 Library Service Trends 11
  • 12. active programming 4 Rather than focus only on the furniture and technology within a learning space, organizations are actively programming the spaces to build knowledge, skills, and community. General Assembly Apple Store Theater ©brightspot strategy 2011 Library Service Trends 12
  • 13. user-specific space and service 5 Libraries are tailoring services and spaces to meet the needs of specific populations; such as graduate students and faculty in spaces such as a research commons or scholar’s commons. UVA Library – Scholars Lab Florida State Scholars Commons ©brightspot strategy 2011 Library Service Trends 13
  • 14. hubs for partners 6 As magnetic places on campus, libraries are excellent locations to bring together a suite of academic services in a hub such as writing centers, tutoring, and Centers for Teaching Excellence UPenn Weigle Information Commons MIT Stata Center ©brightspot strategy 2011 Library Service Trends 14
  • 15. consortium collections 7 As part of consortia, libraries are collaborating with other organizations to develop balanced collections across institutions and enable focusing on the unique and special items of each. NC State MIT Stata Center Duke UNC Chapel Hill ©brightspot strategy 2011 Library Service Trends 15
  • 16. virtual support 8 As users expect information and support anytime, anywhere, libraries and companies are providing support through new channels, w/ time-shifted partners, & through crowd-sourcing. ©brightspot strategy 2011 Library Service Trends 16
  • 17. questions •  What can be learned from your best / worst service experience (with libraries and beyond)? •  Reactions to trends and examples? •  To what trends must the library respond? •  What are the most essential services? •  What are the most innovative services? •  How can you evaluate and improve services? ©brightspot strategy 2011 Library Service Trends 17
  • 19. about brightspot Brightspot creates strategies for work Selected experience: and learning experiences that enable •  North Carolina State people and organizations to thrive – •  University of South Carolina strategies that improve space, •  University of Virginia services, and culture. •  Mt Holyoke College •  Sweet Briar College •  Young Harris College •  University of North Carolina •  University at Buffalo •  USC Annenberg School •  Carnegie Mellon University •  Google •  Microsoft ©brightspot strategy 2011 Library Service Trends 19