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EVALUATION QUESTION 3 -
FEEDBACK -
CALIFORNICATION
ELLIOT HOGAN
CONSTRUCTION - FEEDBACK
After our first band
performance filming session we
put our footage onto our
computer to begin editing,
however we asked for advice
from peers and our teacher
before considering the scene
complete. Peers said that the
footage was a little shaky in
some parts, especially close ups
on the instruments. Therefore,
instead of re filming we use the
stabilisation tool to stabilise the
footage which fixed it
immediately. Also, our peers
said the footage was slightly
dark and therefore we began to
colour correct the footage and
enhanced the brightness which
peers said looked a lot better.
WE GAINED SOME FEEDBACK
THROUGH SOCIAL MEDIA
We gained some feedback through social media websites, with Twitter being
exceptionally useful to promote our product and gain feedback. The use of hashtags
allowed people to correlate with our music video, and also created a buzz about our
video – which I linked several times in tweets, encouraged peers and any one else who
was interested to view it and contact us through Twitter or Facebook. Twitter was good
for customisation tools as well, as it also gave us an opportunity to show our digipack as
our main photo, and it was encouraged for peers to give us feedback as a whole on
everything associating with the music video.
CONSTRUCTION - FEEDBACK
During our feedback sessions with peers
we asked them to watch our different
edits of the music video and asked what
they think needed improving. For
example, during the surgeon scene, peers
and our teacher were unsure on what
surgical procedure was taking place, so
therefore, we took further photos to
merge in with the scene, which included
drawing cut lines on the subjects face
with a scalpel to her face so the audience
were aware of what she was having done
– to reflect the plastic images associating
and expressed in the song Californication.
Then we used the opacity tool so that we
could layer the images on top of the
original footage so that they audience
could correlate the images to the surgery
scene.
CONSTRUCTION - FEEDBACK
Feedback from peers suggested we had
far too many simple jump cuts into
different angled shots of the
instruments being played like this one
here – and that therefore if we were
going to use these images we should
incorporate them into the video
another way.
We took this feedback on board and
we did agree with the feedback and we
didn’t want our video to be repetitive
and therefore I edited the scenes and
incorporated them into other shots
using the opacity tool to create a
layered shot with two videos on top of
each other. Feedback from peers
suggested this was extremely effective.
FEEDBACK THROUGH SOCIAL
MEDIA
We also used Facebook as a way
to get feedback through social
media and this was exceptionally
helpful in gaining feedback from
friends and peers.
Using Facebook, allowed us to show
off our work to all our existing friends
on Facebook and gain immediate
feedback using the ‘like’ button and
the comments section. It also allowed
us to see feedback from other people
who were interested in similar things
such as the RHCP.
The two images above show how we
exploited Facebook to our specific needs and
how it played to our advantage.
DIGIPACK FEEDBACK
We chose the front cover to be picturing the
band and the two lead guitarists in the band as
they are present in the majority of the digipack
and magazine advert and therefore this creates
synergy between the product. Plus, from our
target research the age group of those most
interested in the RHCP’s was 16-24 and
therefore we represented our target audience
and made it more relatable to those who fit the
criteria of our targets.
We asked for further feedback from our peers
and teachers on the digipack, and we were
advised to make all of the digipack layers link
with each other to create synergy because
without a link – they look too random and
unrelated to our target focus. Therefore to
create synergy, on every layer of the digipack
apart from the back cover, we used the opacity
tool on Photoshop to incorporate the RHCP’s
logo on our work – which was widely admired
by our peers and friends.
ALBUM FRONT COVER DESIGN
FEEDBACK
Originally, when asking for feedback
for our front cover, we were told that
the background (which was originally
just plain white) wasn’t creating
synergy with the music video itself
because the band are always seen
playing in front of a brick wall. So we
took the brick wall from the music
video and incorporated it on our front
cover – which you can see clearly in
the picture to the left. Before the final
front cover on the left here, Max and
Elliot’s figures weren’t as highlighted
and prominent and therefore
feedback suggested we needed to
stand out more, especially with the
RHCP logo transparently, to create
synergy. Therefore, we used the effect
cartoon which makes our bodies
stand out more.
ALBUM BACK COVER DESIGN
FEEDBACK
Feedback wise for the back cover,
we were told to be more artistic
and instead of using another
image of the band, create
something that stands out that is
unique and clever. Our teacher
and peers gave us this advice, and
Max began creating a Red Hot
Chilli Pepper in the shape of
California to further create
synergy between the products
and the video itself. The feedback
for this design was exceptional
and those who we got feedback
from were very positive and
therefore we had little to do to
correct the back cover.
MAGAZINE ADVERT
FEEDBACK
We really wanted synergy between the digipack and the magazine advert and therefore we used the
same image derived from the digipack for the magazine advert, however it isn't as largely cropped.
Feedback from my peers made us realise as a team that synergy that we tried to create was essential as
it allowed our peers to see and recognise our music video as a product made by us. Feedback on this was
minimal as we were set in stone about using the same colour effects as the digipack, which was the
‘cartoon’ effect as we wanted to reflect upon the manufactured image that the Californian lifestyle
presents and also to reflect on our research of Theodore Adorno. Originally, we weren’t going to have
the RHCP logo transparently in the magazine advert, but our peers said that our goal of synergy would be
further achieved by doing so, and therefore we did. Above it the finish magazine advert.

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EQ3 RHCP

  • 1. EVALUATION QUESTION 3 - FEEDBACK - CALIFORNICATION ELLIOT HOGAN
  • 2. CONSTRUCTION - FEEDBACK After our first band performance filming session we put our footage onto our computer to begin editing, however we asked for advice from peers and our teacher before considering the scene complete. Peers said that the footage was a little shaky in some parts, especially close ups on the instruments. Therefore, instead of re filming we use the stabilisation tool to stabilise the footage which fixed it immediately. Also, our peers said the footage was slightly dark and therefore we began to colour correct the footage and enhanced the brightness which peers said looked a lot better.
  • 3. WE GAINED SOME FEEDBACK THROUGH SOCIAL MEDIA We gained some feedback through social media websites, with Twitter being exceptionally useful to promote our product and gain feedback. The use of hashtags allowed people to correlate with our music video, and also created a buzz about our video – which I linked several times in tweets, encouraged peers and any one else who was interested to view it and contact us through Twitter or Facebook. Twitter was good for customisation tools as well, as it also gave us an opportunity to show our digipack as our main photo, and it was encouraged for peers to give us feedback as a whole on everything associating with the music video.
  • 4. CONSTRUCTION - FEEDBACK During our feedback sessions with peers we asked them to watch our different edits of the music video and asked what they think needed improving. For example, during the surgeon scene, peers and our teacher were unsure on what surgical procedure was taking place, so therefore, we took further photos to merge in with the scene, which included drawing cut lines on the subjects face with a scalpel to her face so the audience were aware of what she was having done – to reflect the plastic images associating and expressed in the song Californication. Then we used the opacity tool so that we could layer the images on top of the original footage so that they audience could correlate the images to the surgery scene.
  • 5. CONSTRUCTION - FEEDBACK Feedback from peers suggested we had far too many simple jump cuts into different angled shots of the instruments being played like this one here – and that therefore if we were going to use these images we should incorporate them into the video another way. We took this feedback on board and we did agree with the feedback and we didn’t want our video to be repetitive and therefore I edited the scenes and incorporated them into other shots using the opacity tool to create a layered shot with two videos on top of each other. Feedback from peers suggested this was extremely effective.
  • 6. FEEDBACK THROUGH SOCIAL MEDIA We also used Facebook as a way to get feedback through social media and this was exceptionally helpful in gaining feedback from friends and peers. Using Facebook, allowed us to show off our work to all our existing friends on Facebook and gain immediate feedback using the ‘like’ button and the comments section. It also allowed us to see feedback from other people who were interested in similar things such as the RHCP. The two images above show how we exploited Facebook to our specific needs and how it played to our advantage.
  • 7. DIGIPACK FEEDBACK We chose the front cover to be picturing the band and the two lead guitarists in the band as they are present in the majority of the digipack and magazine advert and therefore this creates synergy between the product. Plus, from our target research the age group of those most interested in the RHCP’s was 16-24 and therefore we represented our target audience and made it more relatable to those who fit the criteria of our targets. We asked for further feedback from our peers and teachers on the digipack, and we were advised to make all of the digipack layers link with each other to create synergy because without a link – they look too random and unrelated to our target focus. Therefore to create synergy, on every layer of the digipack apart from the back cover, we used the opacity tool on Photoshop to incorporate the RHCP’s logo on our work – which was widely admired by our peers and friends.
  • 8. ALBUM FRONT COVER DESIGN FEEDBACK Originally, when asking for feedback for our front cover, we were told that the background (which was originally just plain white) wasn’t creating synergy with the music video itself because the band are always seen playing in front of a brick wall. So we took the brick wall from the music video and incorporated it on our front cover – which you can see clearly in the picture to the left. Before the final front cover on the left here, Max and Elliot’s figures weren’t as highlighted and prominent and therefore feedback suggested we needed to stand out more, especially with the RHCP logo transparently, to create synergy. Therefore, we used the effect cartoon which makes our bodies stand out more.
  • 9. ALBUM BACK COVER DESIGN FEEDBACK Feedback wise for the back cover, we were told to be more artistic and instead of using another image of the band, create something that stands out that is unique and clever. Our teacher and peers gave us this advice, and Max began creating a Red Hot Chilli Pepper in the shape of California to further create synergy between the products and the video itself. The feedback for this design was exceptional and those who we got feedback from were very positive and therefore we had little to do to correct the back cover.
  • 10. MAGAZINE ADVERT FEEDBACK We really wanted synergy between the digipack and the magazine advert and therefore we used the same image derived from the digipack for the magazine advert, however it isn't as largely cropped. Feedback from my peers made us realise as a team that synergy that we tried to create was essential as it allowed our peers to see and recognise our music video as a product made by us. Feedback on this was minimal as we were set in stone about using the same colour effects as the digipack, which was the ‘cartoon’ effect as we wanted to reflect upon the manufactured image that the Californian lifestyle presents and also to reflect on our research of Theodore Adorno. Originally, we weren’t going to have the RHCP logo transparently in the magazine advert, but our peers said that our goal of synergy would be further achieved by doing so, and therefore we did. Above it the finish magazine advert.