The idea of my advert is to keep it to the same sort of style as the already out
Drop Dead adverts but still make it my own. Theirs are just picture slideshows
with dance/dubstep/dnb over the top with some photo editing and text. I
made it my own by taking the idea of images of the shirts and putting them in
faster so that it looks like my top changes as i spin round in a stop frame
animation kind of way. I wanted to keep to the same idea as the website.
Because the T-Shirts switch in time with the music i had to use something to
edit it too, i chose Daft Punks - Technologic. Because my whole advert was
near enough the same repeating movement but with different clothing going
through, I did feel it was quite boring and could have done with something
else, i got a few suggestions from people but nothing that i really got the feel
for. These were ideas such as taking a lot more images so that it looked like i
was swirling round instead of cutting to images of front right back left. It took
long enough for me to take just those 4 of each image, so doing about 20
images of each top would of taken a very long time, especially with the type of
camera i was using. Also i did not have a tripod so keeping the camera straight
would have been another difficulty.
The form of my advert would be 'Animation' because of the use of images only,
making an effect of stop frame animation. The style of my advert is Dramatic
because of the model that is standing there trying to sell the clothes. The
camera angle was a long shot for the whole thing, and it stayed in the same
position throughout. I don’t think I needed to change around because the idea
was that it looked as if my t-shirt changed on its own, so keeping it in a view
where you can see the whole model worked well. The editing was the main
concept of my film because it’s how the whole thing came together. To be able
to keep the images switching to the music it took a lot of pausing and moving
the cursor very slowly so that I could get it to just the right point for it to snap
to the next image. Cutting the images down to a size to fit in was also a tool
that I used a lot of. Without editing my idea would not have worked like I
would have wanted it too. The lighting throughout my advert is all natural;
problems I had with this is my initial idea was having it on a really sunny day so
that the sun was causing camera flares and making it look really sunny but I
had already left too late to wait any longer and had to go out to get it done.
But I don’t think it ended up bad, as it doesn’t look rainy or cloudy, it just looks
like an average day. I could have used editing to higher the brightness and add
in flares, but I didn’t want to make it look unrealistic. There is no sound in my
advert only the music and this is the way I intended it to be, I don’t think there
would be any need for sound as I was hoping the advert would explain its self.
If there was going to be any it would be at the end where I had the idea for the
model to walk forward towards the camera, I could have said something then.
As I said before with editing being a huge part of the advert, without the song
it would be back to nothing. I chose a song that was fast and snappy so that
people knew and got into the rhythm of when the t-shirts would change.
Though the song isn’t the one I’ll be using in the final edit, it will have the exact
same effect. There were no special effects used in my advert. I think what this
advert did, that maybe other adverts do is that it didn’t try to sell the product
by telling the audience what to do; it let them decide for themselves if they like
the clothing and would choose to buy it, it was a different style of advert. But I
think this worked great.
I stick to the ASA (Advertising Standards Authority) by keeping out alcoholic
drinks, health and beauty claims, children, medicines, financial products,
environmental claims, gambling, direct marketing, and prize promotions from
my advert and making sure I do not abuse these rules.