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Search engine optimization -- SEO -- may seem like alchemy to the uninitiated. But there is a science to it. Search engines reward pages with the right com. What will successful SEO look like in future? It will mean allowing your audience to help you build a local presence, building a community. Focus on creating content that can help increase leads at the same time as it earns links, paving the way for future success. Here's a technique for long-term SEO success for entrepreneurs and marketers who want to make a substantial, future-focused impact on their business's online visibility without subscribing to questionable black-hat practices or overly-complicated techniques.