This document discusses the future of television and new over-the-top (OTT) and video-on-demand (VOD) platforms. It outlines how OTT services like VOD provide personalized entertainment options that allow users to watch unlimited content from any device with an internet connection. The document also examines the growing VOD market in Latin America and how companies can differentiate themselves through customization and curation of content for users.

1. Cómo
llegamos
a
la
TV
del
futuro
La
producción
de
TV
y
las
nuevas
plataformas
OTT
y
VOD.
¿Hacia
dónde
va
el
negocio
de
la
TV?
¿Qué
proyectan
creaAvos
y
entrepeneurs?

2. OTT
• ‘Over
The
Top’
(OTT)
is
the
broad
term
that
describes
video
distribuAon
services
over
the
internet
and
mobile
networks
• VOD
is
the
personaliza+on
of
entertainment,
a
new
non
linear
way
to
watch
TV
– Unlimited
content
– watch
what
you
want,
when,
where,
and
how
you
want
it

3. Concept
• An
entertainment
desAnaAon
that
offers
a
complete,
personalized,
dynamic
and
unique
experience.
• A
subscripAon
based
service,
where
users
have
unlimited
access
to
all
its
content,
for
a
low
monthly
fee
• Fully
featured:
HD*,
SubAtled,
Dubbed,
Organized
• Unlimited
content,
always
growing,
always
something
new
for
everyone
• Available
in
all
networks
&
devices:
TV,
computer,
tablet,
phone,
other.

4. Benefits
• to
service
providers
– unprecedented
flexibility
– low
implementaAon
and
operaAonal
costs
– faster
Ame
to
markets.
• to
consumers
– affordable
prices
– unbounded
reach
– ease
of
access
(any
device
with
internet
access)

5. VOD
LANDSCAPE

6. • Variedad
de
Modelo
de
Negocios
• Librería
es
cada
vez
mas
un
“commodity”
• VOD
es
un
negocio
digital
y
global
• Oportunidad
esta
en
la
Diferenciación

7. EL
mercado
de
VOD
OTT
en
LaAnoamérica
va
a
crecer
gradualmente
hasta
alcanzar
en
2017:
27
millones
de
hogares
abonados
con
una
facturación
anual
de
USD
4.377
millones
(+
publicidad)
Dataxis
report

8. Content
• Best
of
Mainstream
and
Long-­‐Tail
• Variety
and
Volume
• Non-­‐stop
new
Content
– Movies:
Hollywood’s
most
successful
new
movies
– TV
Series:
All
Ame
favorites,
in
complete
seasons
– Kids:
The
best
Kids
shows
in
a
safe
place
for
Parents
– Sports:
AcAon
Sports,
profiles,
movies,
memorable
events
– Music:
Concerts,
Playlists,
the
latest
video
clips
– Other:
Documentaries,
EducaAonal,
informaAon,
etc.

9. Content
is
what
you
,make
for
them
Context
is
what
you
mean
to
them

10. CuraAon