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marketing marketing intelligence strategy marketing analysis digital twitter facebook business implementation challenges figures interactive facts family business pakistan entrepreneur entrepreneurship erp customer segmentation customer relationships business processes novel agency rules taliban spy thriller never an easy day at the office khalid muhammad business strategies bpr social media india united states military briefing terrorism isaf war on terror hudson institute afghanistan nuclear us succession planning internet metrics web values roi financial metrics customer lifetime value media kit press kit karachi excerpt customer service digital metrics digital media return on investment social media marketing analytics intelligence tactics military strategy origins family dynamic business operations business model ideas business planning marketing segmentation demand generation marketing marketing balanced scorecard take rate balanced scorecard interactive marketing proximity location based interactive media augmented reality emerging media market segmentation customers consumer malware privacy spyware internet design process planning supply chain crm scm communication websites online advertising search engine optimization seo funding marketing plan operational strategy venture capital business plan branding online relationships