Presentation given by Peter Grogan in the Newpark Hotel in Kilkenny on 22nd March 2011

1. FACEBOOK CREATING A COMMUNITY Peter Grogan, Emagine Media

3. WHY ‘LIKE’ A PAGE?

5. PROFILES, PAGES, GROUPS Profiles – Personal / Individuals Pages – Businesses & Organisations Groups – Private Members Only

6. THE DOs AND THE DON’Ts

7. WHAT TO DO It’s all about relationships - tone friendly & light Vary content topic type Make it sharable Form a community Design your page – profile pic, landing page

9. WHAT NOT TO DO Constantly pushing products or offers Post too many times a day Posting too often (close to each other) Repeat posting of same content Ignore your fans

11. FACEBOOK POLICE Using User Profiles for businesses Can’t run competitions directly on the wall Competitions must be run via an App or website Permission from Facebook req’d Can’t ask Fans to enter by liking www.wildfireapp.com – promotion builder

12. CLIENT CASE STUDIES

14. Profile Image – 180 x 540 pixels Thumbnail Image

16. GROW IT YOURSELF IRELAND

17. WATERFORD HARVEST FESTIVAL

24. KEEP IN TOUCH ANY QUESTIONS? facebook.com/emaginemedia www.emagine.ie linkedin.com/in/groganpeter [email_address]