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Segregate targeted email lists
1. How to Segregate Targeted Email Lists
As a marketer we have to segregate different type of email lists, that
include business mailing lists, targeted email lists and much more.
Segregated email lists has generated more conversion then normal email
lists. Every business have a different product and services. Each product
and services have different types of customers. Segmenting your email list
is based on your customer interest. This email segment will boost customer
engagement and it turn to sales.
2. Tips to Segregate your Email Lists for Marketing Campaign
● Company: Segment email lists by company size, revenue and employee
strength
● Age and Gender: If you are looking to sell consumer products better to
list by gender and age group
● Geography: Is your company targeting multiple countries? If yes, Please
make sure email has list out by country
● Industry: If you are selling business to business, email should be
customized by industry before it roll out email campaign.
3. Tips to Segregate your Email Lists for Marketing Campaign
● Email Address: Knowing email address type is useful when it sending
email campaign's. For example, you can give low priority to email lists
that using free email account (Gmail, Yahoo, etc...) and give high
priority to own business email address. (Ex: abc@xyz.com)
● Customer Type: This segmentation can be made by customers previous
history. It will help to know about customers buying interests.
● Events and Promotions: List out email contacts where you received
email address through events and promotions.
Segregated email lists has higher click rates and lower unsubscribe rates. To
segregate email lists is not an easy job. If your sales team have enough
budget you can buy email lists from email list service providers.