A complaint is when a subscribers sends your email to the spam box, instead of unsubscribing from your list. If this happens frequently, your reputation will be negatively affected. Thankfully, there are simple things you can do to reduce your complaints.

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WHAT
EXACTLY IS A
SPAM
COMPLAINT?

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HOW IS THE
COMPLAINT RATE
CALCULATED?

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HOW DO
COMPLAINTS
IMPACT MY
REPUTATION?

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1. SEND ONLY TO ACTUAL OPT-INS

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2. PAY ATTENTION TO THE CAMPAIGNS
THAT GENERATE THE HIGHEST
COMPLAINTS

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3. CLEAN YOUR LIST REGULARLY.

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4. SEND CONSISTENTLY.

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5. SET EXPECTATIONS… And Stick To
Them!

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6. INCLUDE A “1 CLICK”
UNSUBSCRIBE LINK
AND A MANAGE
SUBSCRIPTIONS
LINK.

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7. MAKE IT EASY TO UNSUBSCRIBE

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Learn more about how spam
complaints impact your email
reputation, visit:
www.EmailDelivered.com/blog.
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http://emaildelivered.com/subscriptio
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HOW COMPLAINTS IMPACT
YOUR EMAIL REPUTATION