How to Use Stories to Sell Like Crazy In Your Email Marketing

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Here are 5 kinds of stories you can use in your email marketing: success story, cautionary tale, the parable, the underdog, and origin story. Find out how you can use these to sell like crazy in your email marketing.

Marketing Internet

How to Use Stories to Sell Like Crazy In Your Email Marketing

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Single Opt-in vs. Double Opt-in has been the debate for as long as I can remember when it comes to list building and email marketing. The email service provider always wants the double opt-in for better list quality, few complaints & spam traps, etc. The email marketer feels they are losing out on valid subscribers if they use double opt-in since a certain percentage won't ever click the confirmation button. So the battle rages on...

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Email can be the most powerful, profitable, and inexpensive marketing tool out there, but the problem is that all of your competitors know this too. And with the amount of emails people get these days your message can easily go unopened, or even to spam. The goal is to get your emails opened right from the moment the subscribers sees it, and there are five steps to get that done. First, regard your subscribers as people instead of wallets, second, make your promotions help solve problems, third, make your email feel like content but also encourage a sale, fourth, write your emails so YOU would open them, and lastly, stay in touch.

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