Discover VW EscapeTV, the first TV-channel in podcasting format.

1. Emakina – EscapeTV Multi-Mania 2007 Presentation

2. Agenda Future Present Past Why

3. The Why Multi-Mania 2007 Presentation

4. Before we talk about marketing… Let’s talk about SEX!

5. Excitement in relationships Thrill Time ONE NIGHT STAND

6. Excitement in relationships Thrill Time ONE NIGHT STAND CLASSICAL MARRIAGE 7 Year itch

7. Excitement in relationships Thrill Time ONE NIGHT STAND CONTINUED EXCITING RELATIONSHIP CLASSICAL MARRIAGE

8. Big-bang or multi-small communication efforts? Impact Traffic TOM Time Single shot marketing Best of both worlds Long term campaign Highly noted big bang event.. … but failing to connect over time Carefully planned multiple step campaign… … yet running out of steam because it lacks ambition … with end result determined by your ambitions Very impactful and accessible communication … repeated over time with increased impact

9. Positioning VW-TV vs Salon-TV Multiple events, year round Commercial Impact Time Time Marketing Impact VW-Entertainment-TV Continuous dialogue VW-Entertainment-TV Audience impact VW-SalonTV Mass event VW-SalonTV Quickly forgotten

10. The problem The big internet Your industry You Your customers and prospects How to make people come to your site?

12. Today’s facts The big internet Your industry You Your customers and prospects 80% of content on the internet is written by non-professional people = USER GENERATED CONTENT Only 20% is written by professionals (and shrinking every day) The chances that a user arrives on user generated content is far higher than professional sites Your Competitors Your Competitors

13. Capturing traffic The big internet Your industry Your customers and prospects You The solution: you have to penetrate the “other” world and make a “path” to your site, to make your site a bigger “target” Your Competitors Your Competitors

14. Driving traffic The big internet Your industry Your customers and prospects You Well planned steps to bring people to your site via informal means: classical marketing but also “new” marketing Brand focused car related traffic 1 2 3 Unfocused tyre related traffic Unfocused tyre related traffic Unfocused car related traffic Your Competitors Your Competitors

15. Our target Search Engine Optimization 2.0 Marketing Innovative marketing = SUCCESS You receive a bigger “hand” and you can “catch” more traffic

16. Concept > Components EscapeTV VW.BE Events Products Participation & Recruiting Videos Club Services & Tools Email Newsletter Games Events Thematic approach MUSIC SPORTS Distribution Tools Podcast Web RSS Blogs Portals SMS

18. The « EscapeTV » Concept

21. Blended media

22. Blended media

23. Concept > Content delivery Sports Music Family Episode 1 Episode 2 Episode … Episode N Your interests Your preferred content formats Streaming Mobile phone Magazine, flyers Newsletter SMS Website iPod

24. Communication Plan Media Time Offline Online Flyers Press Relations Podcast, Webcast Streamed WebTV VideoClubs DVD Magazines Agenda Portals Posters Dealers Showrooms Clubs Calendar REAL LIVE EVENTS Emails VW Clubs E-Zines Concours Forums Target Audience

25. Just in time & First in Belgium/EU/… Extracts from Hugues Rey (FastBridge) ACE Presentation

27. Is our target ready to consume Video on Internet YES They are - are you?

28. Yes, but is Belgium ready too? New ways to consume the TV- news A simple search on VRT in Belgium gives the following results

29. What makes Belgium ideal? The highest penetration of broadband in Europe, even more so with target audience

30. How do they connect? Broadband (well established) vs wireless (fast rising)

31. Do Escape TV match TV consumption? Yes

32. The Past Multi-Mania 2007 Presentation

33. Last year we promised you jobs in our casting contest LIVE Reveal Rumour Casting Last year

34. Remember?

35. Finalists and winners Close but no cigar! The winners The FR beauty The NL beauties boys

36. The Present Multi-Mania 2007 Presentation

37. http://www.vwescapetv.be

39. Rich Interactive Architecture Web Server Comm Server Application Server internet Interactivity Community Site Games Interactive chat Video streaming Registrations Contribution Branding Mail Server

40. Adobe Architecture internet DB Server ColdFusionMX Server Web Server FlashComm Server Flash MX NetConnection NetServices Flash remoting

42. The Appreciation Multi-Mania 2007 Presentation

43. Some awards won

44. Paper magazines talking about their e-competitor 

45. Newspaper Headlines

46. The Future Multi-Mania 2007 Presentation

47. One tiny problem surfaced… A click too far to spontaneously interact…

48. Wish list for 2007 blog!  full screen video  more rss games prizes SEX!

49. VW Escape 2.0 > New look

50. VW Escape 2.0 > New features > Flash 9

51. VW Escape 2.0 > New features > Cool Contests

52. VW Escape 2.0 > New features > Integrated blog

53. VW Escape 2.0 > New features > RSS Sub Feeds

54. Now what? Multi-Mania 2007 Presentation

55. Action

57. Motives to join the Emakina team “ Ik geloof dat Emakina de top is in België qua design en ontwerp van websites en ik zou graag deel uitmaken van zo'n succesteam.” “ Because you are the King in web agencies in Belgium” “ Your list of clients including great names such as Proximus, Accenture, Coca-Cola… Audi has incited me to apply immediately.” "Emakina is a solid company with a clean, professional profile. Its' methodologies are sound, and I share the company values. The work is innovative, beautiful and meets its directives. It would be an honor to work with such a talented team." « Connu comme un acteur important de l'e-business en Belgique, Emakina possède une multitude de clients ayant chacun des challenges bien spécifiques à relever. Cette diversité apporte une stimulation, des échanges d'idées qui ne peuvent qu'améliorer la créativité. »

58. Emakina is well known on market « Evoluer au sein d'une structure, d'une organisation professionnel et ce avec un esprit d'équipe. » “ Werken bij Emakina is ook groeien naar de toekomst aangezien er een mogelijkheid is voor constante bijscholing.” I used to dream about making this stuff. At Emakina, I could get the chance to build it. That's pretty great! Approfondir mon expérience au service d'une des plus grandes société de WebDesign de Belgique. Emakina provides the right atmosphere to nurture ones growth both in technology as well as in mind.

59. More Fun « Le désir de travailler pour une société qui a fait ses preuves sur le marché de l'Internet. » Approfondir mon expérience au service d'une des plus grandes société de WebDesign de Belgique. The variety of customers and of projects, the need to learn, the need to grow and to work with motivated teams, and a million other reasons! “ I want to put a ding in the universe.” A FRIEND TOLD ME ABOUT THE SITE, I FOUND IT INTERESTING. I KNOW EMAKINA WILL HELP ME GET A JOB!

60. http://www.emakina.com/jobs/ Multi-Mania 2007 Presentation