The document discusses the Join2Grow initiative launched by Fortis Bank to engage with entrepreneurs. It provides background on the platform and goals, which were to create an online community for European entrepreneurs and better understand their needs. Statistics show the site was very successful in attracting visitors and members beyond initial targets. While the country and gender distribution of members could be improved, overall the goals of creating an image tool and online platform were accomplished. Next steps discussed include enhancing the platform and learning from the experience to apply to future projects.

1. Join2Grow.biz Actively Engaging the Entrepreneur By Manu Roggen | e-Channels Communication | Merchant & Private Banking

2. What is ‘Join2Grow’ anyway? Why ‘actively engaging’? Why ‘ the entrepreneur’? So what… What’s next? Have we succeeded?

3. What is ‘Join2Grow’ anyway? Why ‘actively engaging’? Why ‘ the entrepreneur’? So what… What’s next? Have we succeeded?

6. What is ‘Join2Grow’ anyway? Why ‘actively engaging’? Why ‘ the entrepreneur’? So what… What’s next? Have we succeeded?

7. Source: MEC London Why ‘actively engaging? > Marketing communications evolution Advertising-led 1990 USP’s Through-the-line 1995 ATL and BTL badged the same … still advertising focused Media-neutral 2000 Central idea channel selection based on merit

9. Why ‘actively engaging? > Consumers have taken control Viewing Listening Reading Passing Passively Absorbing Then Using Trialling Experiencing Playing Actively Engaging Now

10. Why ‘actively engaging? > A step-change transformation Advertising-led 1990 USP’s Through-the-line 1995 ATL and BTL badged the same … still advertising focused Media-neutral 2000 Central idea channel selection based on merit 2006 Communications platform Channel mix to facilitate interaction and engagement Active engagement

12. What is ‘Join2Grow’ anyway? Why ‘actively engaging’? Why ‘ the entrepreneur’? So what… What’s next? Have we succeeded?

13. Why ‘the entrepreneur’? > The ‘E&E’ business case Most private value creators are business owners! almost half the fortunes in excess of one million euros… over two-thirds of fortunes worth over ten million euros… are held by shareholder business leaders! Facts:

16. Enterprise and entrepreneur Why ‘the entrepreneur’? > E&E: a 360° mix Consolidate brand Advertising campaign Internet bannering Magazines Inform & organize Intranet sites Survey country focus Survey international brochure Strenghten relation Internat. press briefing Local press exploitation Internat. sponsoring Join2Grow Support sales Commercial events Brochures Convince Seduce Mainly Global Mainly Local

17. What is ‘Join2Grow’ anyway? Why ‘actively engaging’? Why ‘ the entrepreneur’? So what… What’s next? Have we succeeded?

18. Have we succeeded? > The overall performance in numbers (per May 25) Achieved Visits Current avg. visits per day Avg. visit duration 530 06:21 Visitors Total number visitors Total number returning visitors Returning ratio (returning/total visitors) 53.027 12.933 24,39% Members Total number members Registration ration (members/total visitors) Total number posting members Activity ratio (posting/total members) 1.688 3,18% 313 18,54% Page Views Total number of page views Current avg. page views per day 228.178 2.019 Target 41.250 (+28%) 400 (+422%) 200 (+156%) !

21. What is ‘Join2Grow’ anyway? Why ‘actively engaging’? Why ‘ the entrepreneur’? So what… What’s next? Have we succeeded?

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