A summary of day 3 with focus on the start of the trade show and talks on UX, trends of 2018 and Facebook predictions for 2020.

1. EMAKINA
AT SXSW-DAY 3
By Uyen de Tran & Kenny Vermeulen

2. 2Emakina a SXSW / MARcH 2018
EMERGING TECH TRENDS
TALK 1

3. You’ve undoubtedly studied trends within your own industry, but how
can you prepare yourself and your business for what’s next in a world of
continuous disruption? In order to see the future of one technology, you
must look at the interconnected future of many technologies.
In this provocative session, futurist Amy Webb, professor at NYU Stern
School of Business and founder of the Future Today Institute, released
her 11th annual Tech Trends Report. She provided a data-driven
analysis for the emerging tech trends that need to be on your radar in
2018––and she drew on those trends to show us scenarios for the future
of business, governing and society.
EMERGING TECH TRENDS --------------- INTRODUCTION

4. EMERGING TECH TRENDS --------------- METHODOLOGY

5. EMERGING TECH TRENDS --------------- SOURCES

6. EMERGING TECH TRENDS --------------- AI
When it comes to artificial intelligence, we have a lot of
misplaced optimism and fear. The real future of AI doesn’t
necessarily reflect what we’ve seen in movies and read in
books.
– Amy Webb, Founder of the Future Today Institute

7. EMERGING TECH TRENDS --------------- FACEPRINTS
Catastrophic scenario for the near-future of faceprints
It’s easy to change your password if you get hacked. How
could you possibly replace your face, when the system’s
been designed to recognize your unique musculature and
bone structure using thousands of data points?

8. EMERGING TECH TRENDS --------------- FACEPRINTS
Download the full report:
https://futuretodayinstitute.com/2018-tech-trends-annual-report/

9. 9Emakina a SXSW / MARcH 2018
FACEBOOK IQ:
THE 5 CONSUMER SHIFTS
SHAPING 2020
TALK 2

10. By the year 2020, more people will have mobile devices than running
water or electricity at home, mobile will generate half of US ecommerce
and 85% of customer interactions will be handled without a human.
But if you know where to look, you can find the future all around you,
right now — from how people use messaging apps in Southeast Asia to
mobile payments in Sub-Saharan Africa.
We joined Facebook IQ to learn which of these shifts you can leverage
for relevance and success tomorrow.
FACEBOOK IQ: CONSUMER SHIFTS SHAPING 2020 --------------- INTRODUCTION

11. How does Facebook track the future?
● Facebook data
● Commissioned studies
● Third party research
FACEBOOK IQ: CONSUMER SHIFTS SHAPING 2020 --------------- METHOD

12. Culture
● People say traditional gender roles aren’t important anymore
● 70% say the age you become “old” is increasing
● 61% of global in senior positions have avoided performing tasks
that would not fit with their social code
FACEBOOK IQ: CONSUMER SHIFTS SHAPING 2020 --------------- INTRODUCTION

13. Ominiculture identities
● People consume content quicker in mobile (41% faster)
● People can recall content on News Feed afters seeing it for just
0.25s
● Fluid realities will enhance moments big and small
● We are shifting to one-click buying, on-demand everything
● People will increasingly pay for convenience
FACEBOOK IQ: CONSUMER SHIFTS SHAPING 2020 --------------- INTRODUCTION

14. FACEBOOK IQ: CONSUMER SHIFTS SHAPING 2020 --------------- INTRODUCTION

15. FACEBOOK IQ: CONSUMER SHIFTS SHAPING 2020 --------------- INTRODUCTION

16. Check out all the trends at:
https://www.facebook.com/iq/series/2020
FACEBOOK IQ: CONSUMER SHIFTS SHAPING 2020 --------------- INTRODUCTION

17. 17Emakina a SXSW / MARcH 2018
LEARNING UX
FROM BOARD GAMES
TALK 3

18. This session dives into how if designers
look at their own product design
processes through the lens of game
design, they will see plenty of glaring
opportunities for improvement, as well as
a few tricks we might pick up.
We talk about designing for emotions,
game designers are actually winning at
this. Stephen Anderson from CapitalOne
explains the similarities between product
design and board game design.
Some example of learnings: Knowing
when to push back on client requests to
keep the vision, delay releases because
the feeling isn’t quite right.
LEARNING UX FROM BOARD GAMES --------------- INTRODUCTION

19. x
LEARNING UX FROM BOARD GAMES --------------- PRINCIPLES

20. "
LEARNING UX FROM BOARD GAMES --------------- PRINCIPLES

21. “An experience is
other than the sum
of the parts.”
LEARNING UX FROM BOARD GAMES --------------- PRINCIPLES

22. 22Emakina a SXSW / MARcH 2018
TRADE SHOW
TALK 4

23. The Trade Show enhances and complements conference
programming with endless unexpected discovery opportunities.
In no other place at SXSW will you find this many creative
businesses and organizations together in one place. Emakina
met countless innovators in Health Pavilion, Startup Village,
International Pavilion and Social Impact Pavilion.
TRADE SHOW --------------- INTRODUCTION

24. Sushi Teleportation by DENTSU
A project that consists of printing a
sushi in 3D after having scanned it.
This 3D printer is capable of printing
food, where each pixel has a different
taste, color, texture and nutrients. For
now, the printer is only capable of
generating a big 8-bit sushi, but the
concept is here.
TRADE SHOW --------------- CASES

25. TRADE SHOW --------------- CASES

26. Levitation device by Ray Corporation
A control unit with an air levitation device.
With the object floating in the air, you can
freely move on the plane.
Hand movement is recognized by
LeapMotion.
TRADE SHOW --------------- CASES

27. TRADE SHOW --------------- CASES

28. TRADE SHOW --------------- SOME MORE PHOTOS
Laughing bag, Dentsu Connected Cooking, oCo

29. TRADE SHOW --------------- SOME MORE PHOTOS
Audio Technica M3D 3D Printers

30. TRADE SHOW --------------- SOME MORE PHOTOS
Immersive Shopping Electric urban mobility, Kukara

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