Sports sponsorship is one of the few tools offering complete,
across the board opportunities to marketing professionals.
Competitive events transcend traditional language and overcome cultural and linguistic barriers, speaking in a uniform and consistent manner to wide-ranging audiences. Sport, adored in all its diverse manifestations, is the perfect partner for all the marketing activities of a company – from visibility to positioning, from the conquest of new markets to strengthening relations with customers.
And more than that, because the brand name/company becomes an integral part of the show, it can bypass the psychological barriers that the viewer erects against traditional advertising and is thus particularly effective in creating preferences for companies and products.
In the following pages we offer 10 tips for maximising the
effectiveness of sponsorship and sports marketing programmes.