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Email Marketing Basic Free Class, Internet Marketing Training On-Demand

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Free version of an on-demand Email Marketing training class from e-MarketingClass.com

Publicado en: Empresariales, Tecnología
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Email Marketing Basic Free Class, Internet Marketing Training On-Demand

  1. 1. Email Marketing Mykola Sarazhynskyy Basic: Free Revised February 2008
  2. 2. Outline <ul><li>Importance of Email Marketing </li></ul><ul><li>Principles </li></ul><ul><li>Customer Acquisition Funnel </li></ul><ul><li>E-mail Usage </li></ul><ul><li>Message Archive </li></ul><ul><li>Transformation Points </li></ul><ul><li>Message Statistics </li></ul><ul><li>Campaign Management </li></ul>
  3. 3. Ad Mediums for 2007 <ul><li>Please choose the most important advertising mediums you will use in 2007: </li></ul>Source: Datran Media, February 2007
  4. 4. Email Marketing Principles Message with Call to Action
  5. 5. Email Marketing Principles Message with Call to Action Web Site for Conversion
  6. 6. Sender Name and Subject <ul><li>Sender Name </li></ul><ul><li>Subject </li></ul>
  7. 7. Personification <ul><li>Sender Name </li></ul><ul><li>Subject </li></ul><ul><li>Personification </li></ul>
  8. 8. Clickable Header Image <ul><li>Sender Name </li></ul><ul><li>Subject </li></ul><ul><li>Personification </li></ul><ul><li>Clickable Images </li></ul>
  9. 9. Clickable Side Image <ul><li>Sender Name </li></ul><ul><li>Subject </li></ul><ul><li>Personification </li></ul><ul><li>Clickable Images </li></ul>
  10. 10. Side Links <ul><li>Sender Name </li></ul><ul><li>Subject </li></ul><ul><li>Personification </li></ul><ul><li>Clickable Images </li></ul><ul><li>Side Links </li></ul>
  11. 11. In-text Links <ul><li>Sender Name </li></ul><ul><li>Subject </li></ul><ul><li>Personification </li></ul><ul><li>Clickable Images </li></ul><ul><li>Side Links </li></ul><ul><li>In-text links </li></ul>
  12. 12. Signature <ul><li>Sender Name </li></ul><ul><li>Subject </li></ul><ul><li>Personification </li></ul><ul><li>Clickable Images </li></ul><ul><li>Side Links </li></ul><ul><li>In-text links </li></ul><ul><li>Signature </li></ul><ul><li>Return email </li></ul><ul><li>Unsubscribe </li></ul>
  13. 13. Archive as a Reference <ul><li>Google organic search returns this list of links for “Coastal Policy Class” search. Top five links lead to the class information. </li></ul><ul><li>First and second link are to the class web site. </li></ul><ul><li>Third and fourth links are to email archive of the messages sent in email campaigns </li></ul><ul><li>Fifth link is to the instructor’s blog. </li></ul>Used with permission from class instructor
  14. 14. Transformation Points ©
  15. 15. Message Statistics Coastal Policy Class promotion, Spring 2007
  16. 16. Campaign Management <ul><li>Desktop </li></ul><ul><li>Server </li></ul><ul><li>Hosted Application Service Provider (ASP) or Email Service Provider (ESP) </li></ul><ul><li>Managed Solution (outsourcing) </li></ul>
  17. 17. Email System Ratings                                                                       
  18. 18. iContact Homepage iContact Interface, January 2008
  19. 19. How e- Marketing Class Helps <ul><li>Practical Knowledge to grow your business </li></ul><ul><li>Classes that available online on-demand </li></ul><ul><li>Access to a live instructor </li></ul><ul><li>100% guarantee </li></ul><ul><li>Certificate after successful test </li></ul><ul><li>Full Version Available Now </li></ul>

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