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From Teams to Tribes: Creating a One Team Culture

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From Teams to Tribes: Creating a One Team Culture

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Presentation at Mastering SAP in Melbourne (May 2017).
People naturally form tribes. It is just what we do. When we bring together teams to work in a department, or on a program or product this team of teams will become a tribe. However, not all tribes are equally effective. Just like with regular teams it is the culture of the tribe that dictates its effectiveness.

When we look to improve the performance of these teams of teams, we often get so focused on improving technical skills and individual performance that we can easily forget to help the teams involved bond, foster a sense of belonging, shape their values and instil respect for one another. To maximise the effectiveness of any team of teams, we need to take the time to build a culture beyond the team’s individual identity to create a sense of tribal unity.

Based on her debut book, Tribal Unity: Getting from Teams to Tribes by Creating a One Team Culture, Em Campbell-Pretty will share the proven patterns she has been successfully applying in the field over the past five years. Peppered with tales from the trenches this session will be full of practical ideas to help you lead a team of teams towards tribal unity.

Presentation at Mastering SAP in Melbourne (May 2017).
People naturally form tribes. It is just what we do. When we bring together teams to work in a department, or on a program or product this team of teams will become a tribe. However, not all tribes are equally effective. Just like with regular teams it is the culture of the tribe that dictates its effectiveness.

When we look to improve the performance of these teams of teams, we often get so focused on improving technical skills and individual performance that we can easily forget to help the teams involved bond, foster a sense of belonging, shape their values and instil respect for one another. To maximise the effectiveness of any team of teams, we need to take the time to build a culture beyond the team’s individual identity to create a sense of tribal unity.

Based on her debut book, Tribal Unity: Getting from Teams to Tribes by Creating a One Team Culture, Em Campbell-Pretty will share the proven patterns she has been successfully applying in the field over the past five years. Peppered with tales from the trenches this session will be full of practical ideas to help you lead a team of teams towards tribal unity.

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From Teams to Tribes: Creating a One Team Culture

  1. 1. From Teams to Tribes: Creating a One Team Culture Em Campbell-Pretty Partner, Context Matters
  2. 2. FAST FORWARD….
  3. 3. “Birds flock, fish school, people tribe.”
  4. 4. 5 STAGES OF TRIBAL CULTURE Stage 1: Life sucks! Stage 2: My life sucks! Stage 3: I’m great! Stage 4: We’re great! Stage 5: Life’s great! Source: Tribal Leadership by David Logan “What makes some tribes more effective than others is culture.” - David Logan
  5. 5. “Businesses often forget about the culture, and ultimately, they suffer for it because you can't deliver good service from unhappy employees.“ – Tony Hsieh, CEO, Zappos
  6. 6. A tribe is a group of people connected to one another, connected to a leader and connected to an idea. - Seth Godin
  7. 7. A tribe is a group of people connected to one another, connected to a leader and connected to an idea. - Seth Godin
  8. 8. CREATE TEAMS… “…create a team that acts as a team, one in which the members support one another and work together to achieve the results you need.” - Christine Comaford, Smart Tribes
  9. 9. OF 7 PEOPLE ± 2… “…if a group is so large, or its life is so short, or its members so dispersed and out of touch with one another that it cannot operate as an intact social system in carrying out its work, then prospects for effectiveness are dim.” – J. Richard Hackman, Leading Teams Image Source: http://scrumreferencecard.com/scrum-reference-card/
  10. 10. WHO VISUALISE THEIR WORK… “…make all necessary information visible when people need it, enabling effective collaboration and improvement through understanding how the work works.” – Marcus Hammarberg & Joakim Sundén, Kanban in Action
  11. 11. COMMUNICATE DAILY… “The key is to focus on only enough information sharing to solicit requests from parties who need something and promises from parties who will fill the need.” – Christine Comaford, Smart Tribes
  12. 12. AND INSPECT AND ADAPT ON CADENCE “Retrospectives enable whole-team learning, act as catalysts for change, and generate action.” – Esther Derby and Diana Larson, Agile Retrospectives
  13. 13. This just wont work for us we don’t have small teams!
  14. 14. ACCELERATE CULTURAL CHANGE WITH SELF-SELECTION “Self-selection is a facilitated process of letting people self- organize into small, cross- functional teams. Based on the belief that people are at their happiest and most productive if they can choose what they work on and who they work with…” -Sandy Mamoli & David Mole, Creating Great Teams
  15. 15. CREATE AN AWESOME TRIBE: A TEAM OF TEAMS…
  16. 16. WITH A SHARED IDENTITY… “…the latest neuroscience research shows that our very sense of survival depends upon a sense of belonging. When that sense of belonging isn’t there, even in the workplace, fear kicks in.” - Christine Comaford, Smart Tribes
  17. 17. AND SHARED EXPERIENCES “…vulnerability-based trust cannot be achieved overnight. It requires shared experiences over time…” - Patrick Lencioni
  18. 18. USE A DAILY COCKTAIL HOUR “When people share rhythms with others they develop stronger emotional bonds and are more likely to pitch in for the common good.” - Bob Sutton, Scaling Excellence
  19. 19. AND CHAPTERS TO GLUE THE TRIBE TOGETHER If each squad was fully autonomous and had no communication with other squads, then what is the point of having a company? Spotify might as well be chopped into 30 different small companies. - Henrik Kniberg & Anders Ivarsson, Scaling Agile @ Spotify
  20. 20. THEN CELEBRATE AS A TRIBE (NOT A TEAM) “When you’ve celebrated moving from 1 to 2, and then from 2 to 3, you gain confidence that you can make the next advance.” - Chip & Dan Heath, Switch
  21. 21. A tribe is a group of people connected to one another, connected to a leader and connected to an idea. - Seth Godin
  22. 22. CONNECT AT THE GEMBA … "Farming looks mighty easy when your plow is a pencil and you're 1,000 miles from the corn field." — Dwight Eisenhower
  23. 23. USE WHAT YOU LEARN TO SERVE THE TRIBE “To lead is to serve. Every single outstanding leader that ever was, is, and shall be understands that greatness is found in serving. “ - Keni Thomas, U.S. Army Ranger, Blackhawk Down
  24. 24. “…the only way to systematically ensure that you have great people at every level is to ensure that you have great leaders at every level – leaders who make the people around them better” - James Parker, CEO Southwest Airlines REMEMBER LEADERSHIP IS A TEAM SPORT
  25. 25. “Vulnerability is the last thing I want you to see in me, and the first thing I look for in you.” Brené Brown BE VULNERABLE
  26. 26. A tribe is a group of people connected to one another, connected to a leader and connected to an idea. - Seth Godin
  27. 27. “Vision pulls people not only to take action by also to care about the outcome, to take personal ownership of it, and to bring their “A game” every day” -Christine Comaford, Smart Tribes COMMUNICATE THE VISION World Leaders in Agile Data Warehousing
  28. 28. CREATE SHARED UNDERSTANDING
  29. 29. SUSTAINING TRIBAL UNITY If tribes are the most powerful vehicles within companies, cultures are their engines. - David Logan
  30. 30. QUANTIFYING CULTURE WITH EMPLOYEE NPS On a scale from 0 to 10, how likely are you to recommend working in ______ to a friend or colleague? Why? Employee NPS data makes the people side of the business far more transparent and subject to learning and experimentation. - Fred Reichheld, The Ultimate Question 2.0 Source http://www.netpromotersystem.com/about/measuring-your-net-promoter-score.aspx
  31. 31. LET BARTLET BE BARTLET
  32. 32. I don’t assume what worked for me will work for you, but I do want to inspire you as you contemplate what an intentional culture of joy could look like in your world. - Richard Sheridan, Joy Inc.
  33. 33. 1. “A tribe is a group of people connected to one another, connected to a leader and connected to an idea.” – Seth Godin 2. Create small, mission-capable teams, who visualise their work, communicate daily, and, inspect and adapt on cadence. 3. To create a team of teams invest a sense of shared identity, shared experiences and foster cross team communication. 4. Leaders need to connect with the tribe at the “Gemba”, use what they learn there to serve the tribe and have the courage to be vulnerable in front of the tribe. 5. “What makes some tribes more effective than others is culture.” - David Logan 6. Create an environment where people feel safe to be themselves at work. RECAP
  34. 34. Check out my blog posts on: • Facilitating Self-Selection: http://bit.ly/FacilitatingSelfSelection • Unity Day: http://bit.ly/UnityHour • Cocktail Hour: http://bit.ly/CommunicationCadence • Chapters & Squads: http://bit.ly/SAFeSpotify • Leading by Serving: http://bit.ly/AgileTeamOfLeaders • Leading Through Vulnerability: http://bit.ly/LeadingVulnerability • Book Cubs at Work: http://bit.ly/AgileBookClub • Quantifying Culture: http://bit.ly/TeamNPS WANT TO KNOW MORE?
  35. 35. GET THE BOOK: TRIBAL UNITY
  36. 36. How to Connect with Me E: em@contextmatters.com.au M: +61 429 302 439 B: www.prettyagile.com Li: linkedin.com/in/ejcampbellpretty/ @PrettyAgile

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