A short guideline for your internal social media strategy, filled with tips and tricks so that your company's employees can become brand ambassadors and grow your professional image on social networks through word of mouth and an outstanding social presence.

1. Social Media Do’s and
Don’ts for your company’s
employees

2. Internal Social Media Guidelines are
indispensable for 2 main reasons:
1. CREATE BRAND
AMBASSADORS:
The internal experts in the company
can become online promoters
of your brand through impeccable
social media posts.
2. BUILD CREDIBILITY &
WORD OF MOUTH:
Good social media activity among
employees of the company
increases the opportunity of getting
noticed online and being consistent
at it results in trust towards your
company.

3. DO
Encourage people to update their job title on social
networks, but to keep in mind to state that they are
publishing their own opinions.

4. DON’T
Don’t allow people to post content that
reasonably could be viewed as obscene,
malicious, threatening or intimidating or
might constitute harassment or bullying.

5. DO
Allow people to post about company culture,
offices, team mates etc. in appropriate photos
or status updates.

6. DON’T
Don’t let employees reply to questions or to
negative comments on the official pages.

7. DO
Make sure employees know the
difference between personal posts and
work-related posts.
For example, they can have a separate
album on Facebook with work related
photos, or use a hashtag on Twitter to
determine the post’s affiliation (#work,
#worklife, #officelife, #officefun etc.)

8. DON’T
Employees should not give advice to clients via social
media. Remind people that they should forward any
questions they receive to the appropriate
department/people.

9. DO
Allow employees to tag the page in the description of their
work-related posts, whether it’s on Instagram, Facebook or
Twitter.

10. DON’T
Don’t have a policy prohibiting negative conversations
with or about co-workers or supervisors in social media.

11. DO
Set up an informal topic group on Facebook where
employees can share interesting things they find or organize
internal events.
They can also share external events they could participate in
as a team, take decisions about office stuff (by asking
questions with multiple answers where they can vote), or
share photos.

12. DON’T
Don’t let any incorrect, confidential or non-public
content about the company or your clients be posted on
social media; make sure employees know exactly what the
conduct is and where the company stands.

13. DO
Reward the people who have a good social presence and
engage with the brand.
You can recognize top social media stars in company emails
and even send out small prizes if you have the budget (a cup
with a Facebook logo on it, a Twitter pillow etc.)

14. DON’T
Don’t encourage a cocky attitude of the
employees when it comes about the product they
are working on.

15. DO
Define an acceptable extent of social media use during
office hours.

16. Don’t encourage over-use of social media. Unless they are an
authorized Social Media Manager, let people know that social
media should not affect their job performance.
A re-Tweet or a Favorite is always appreciated, but it doesn’t
mean they have to be online 24/7.
DON’T

17. Read our blog post to find out more about building a social
media guideline for your employees!
DO