Make Your Online Presence Work for You

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Emily Miethner

Career Technology Business

By @EmilyMiethner of @NYCinterns

What You Will Learn
How to stand out, find jobs and internships, and
connect with potential mentors

Answers to all your specific social media questions

Keep in mind:
These tips explain why you should use social media,
but more importantly, how to connect with people

By @EmilyMiethner of @NYCinterns

Let’s Meet
•  Name
•  Major
•  One big social media question/what you hope to gain

By @EmilyMiethner of @NYCinterns

My Social Media Highlights

By @EmilyMiethner of @NYCinterns

Get Referred

By @EmilyMiethner of @NYCinterns

Use Social Media to
•  Follow your interests
•  Prepare for opportunities
•  Showcase your aspirations
•  Master events (online and offline)
•  Connect with employers

By @EmilyMiethner of @NYCinterns

SOCIAL MEDIA IS THE KEY

By @EmilyMiethner of @NYCinterns

http://www.youtube.com/watch?v=7FRwCs99DWg

By @EmilyMiethner of @NYCinterns

General Tips
•  Assume everyone sees everything
•  Keep it professional
•  Know your industry
•  Keep it manageable

By @EmilyMiethner of @NYCinterns

(via hyperboleandahalf.blogspot.com)

By @EmilyMiethner of @NYCinterns

Follow Your Interests
•  Listen first: follow relevant industry Twitter accounts,
blogs, and niche social networks (Pinterest, Quora,
etc)

•  See how others in your industry use social media
Example: comedy writers vs digital marketers

•  What makes the most sense for you?

By @EmilyMiethner of @NYCinterns

Follow Your Interests

By @EmilyMiethner of @NYCinterns

DOUBLE THE OPPORTUNITIES

By @EmilyMiethner of @NYCinterns

Prepare for Opportunities
•  Follow companies for talking points

•  Be on the look out for exclusive announcements

•  Search for as many employees as possible for
outside interests and an insight into culture

By @EmilyMiethner of @NYCinterns

Prepare for Opportunities

By @EmilyMiethner of @NYCinterns

TELL YOUR STORY

By @EmilyMiethner of @NYCinterns

Showcase Your Aspirations
•  There are lots of options for a "digital home”

•  Have and clear and professional photo

•  Your bio should include…
What you do, what you’ve done and something fun

By @EmilyMiethner of @NYCinterns

BE THE BELLE OF THE BALL

By @EmilyMiethner of @NYCinterns

Master Events (online + offline)
•  See if there’s a public guest list

•  Can’t make it? Follow along online

•  Follow up with anyone you connect within 24 hours
through email or LinkedIn

By @EmilyMiethner of @NYCinterns

Master Events (online + offline)

By @EmilyMiethner of @NYCinterns

Some Favorite Twitter Chats
•  #JobHuntChat: Tips for job seekers
•  #GenYJob: Bring potential students of all ages with
the resources and connections they need to make
their college and career school dreams come true
•  #InternPro: Chat about internships and networking
•  #HFChat: Weekly chat for job seekers & experts

By @EmilyMiethner of @NYCinterns

Connect with Employers
•  Get on their radar before you reach out
(…but don’t be too aggressive)

•  See if you have mutual connections

•  Easily stay in touch after you meet

By @EmilyMiethner of @NYCinterns

What Now?
•  Q&A
General questions first, then specific

•  Set 1 Goal for this semester:
Challenging but realistic

•  Join our live event tonight!
nycreativeinterns.com/virtualhustle

By @EmilyMiethner of @NYCinterns

NY Creative Interns
•  Mission
•  To enable college students and recent grads to find
jobs, mentors, inspiration, and the tools to follow their
dream careers

•  Fun Facts
•  Largest Meetup for interns and grads in country!
•  Speakers from Condé Nast, Etsy, Bravo, Tumblr,
Google, Getty Images, NBCUniversal and more
•  Social and educational events all year round

By @EmilyMiethner of @NYCinterns

Join NY Creative Interns
nycreativeinterns.com/newsletter

By @EmilyMiethner of @NYCinterns

Resources
Platforms for building personal websites:
•  Wix.com, About.me, Flavors.me
Blogging Tools:
•  Wordpress, Tumblr, Posterous, Blogger
•  emilymiethner.com/2010/08/how-to-build-a-portfolio-website

LinkedIn Tips:
•  linkedin.com/skills
•  resume.linkedinlabs.com
•  linkedin.com/studentjobs

By @EmilyMiethner of @NYCinterns

Resources (con't)
Internship and Job Hunting Resources:
•  nycreativeinterns.com/resources
Start Finding Events:
•  meetup.com
•  Twitter chats: bit.ly/massivetwitterchatlist

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This class is designed for college students and recent grads who are looking for help finding their place (and a job, perhaps?) in the big city (or any city). Are you struggling to find a job you care about? Getting turned down and you don’t know why? In this class we’ll cover ways to reach out to people, balancing your search with social activities, how to find the best events, and the art of hustle. You’ll leave class feeling confident and prepared to find and meet people who will help you in the next stage of your career. Plus, you’ll have fun! During class we will: Discuss how to stand out in the sea of applicants Uncover the best way to get informational interviews (ie meet cool people you admire) Learn why going out is as important as emailing resumes and more! Classes consist of about 60 minutes on the presentation, with the rest of the time for application of what you’ve learned and Q&A. Class Reviews “Emily is a great teacher because she’s genuine and passionate about what she’s talking about.” “I made a couple new friends/contacts! I was surprised how effective a virtual event could be.” “I love NY Creative Interns events because they teach professional principles while being light-hearted and casual. Everything is easier when you feel like you’re in a comfortable and welcoming environment.” “Emily has tons of first hand experience when it comes to networking and making connections. This class provided some GREAT advice on all sorts of things from how to meet new people, find cool events or how to write an efficient email. The best part was Emily had many personal anecdotes throughout the class that she would share. I would definitely recommend this class to a recent graduate, it really gets you in the mindset you need to start reaching out and get stuff done!”

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1. By @EmilyMiethner of @NYCinterns Make Your Online Presence Work for You A Social Media Workshop Presented by Emily Miethner Founder, President

2. By @EmilyMiethner of @NYCinterns What You Will Learn How to stand out, find jobs and internships, and connect with potential mentors Answers to all your specific social media questions Keep in mind: These tips explain why you should use social media, but more importantly, how to connect with people

3. By @EmilyMiethner of @NYCinterns Let’s Meet •  Name •  Major •  One big social media question/what you hope to gain

4. By @EmilyMiethner of @NYCinterns My Social Media Highlights

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6. By @EmilyMiethner of @NYCinterns My Social Media Highlights

7. By @EmilyMiethner of @NYCinterns Get Referred

8. By @EmilyMiethner of @NYCinterns Use Social Media to •  Follow your interests •  Prepare for opportunities •  Showcase your aspirations •  Master events (online and offline) •  Connect with employers

9. By @EmilyMiethner of @NYCinterns SOCIAL MEDIA IS THE KEY

10. By @EmilyMiethner of @NYCinterns http://www.youtube.com/watch?v=7FRwCs99DWg

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14. By @EmilyMiethner of @NYCinterns Follow Your Interests •  Listen first: follow relevant industry Twitter accounts, blogs, and niche social networks (Pinterest, Quora, etc) •  See how others in your industry use social media Example: comedy writers vs digital marketers •  What makes the most sense for you?

15. By @EmilyMiethner of @NYCinterns Follow Your Interests

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18. By @EmilyMiethner of @NYCinterns Prepare for Opportunities

19. By @EmilyMiethner of @NYCinterns TELL YOUR STORY

20. By @EmilyMiethner of @NYCinterns Showcase Your Aspirations •  There are lots of options for a "digital home” •  Have and clear and professional photo •  Your bio should include… What you do, what you’ve done and something fun

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34. By @EmilyMiethner of @NYCinterns What Now? •  Q&A General questions first, then specific •  Set 1 Goal for this semester: Challenging but realistic •  Join our live event tonight! nycreativeinterns.com/virtualhustle

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36. By @EmilyMiethner of @NYCinterns Join NY Creative Interns nycreativeinterns.com/newsletter

37. By @EmilyMiethner of @NYCinterns Resources Platforms for building personal websites: •  Wix.com, About.me, Flavors.me Blogging Tools: •  Wordpress, Tumblr, Posterous, Blogger •  emilymiethner.com/2010/08/how-to-build-a-portfolio-website LinkedIn Tips: •  linkedin.com/skills •  resume.linkedinlabs.com •  linkedin.com/studentjobs

38. By @EmilyMiethner of @NYCinterns Resources (con't) Internship and Job Hunting Resources: •  nycreativeinterns.com/resources Start Finding Events: •  meetup.com •  Twitter chats: bit.ly/massivetwitterchatlist

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