This document discusses how to build and scale community culture for an early-stage company. It recommends starting with a strong sense of purpose and values, and using rituals to create a shared identity and emotional connections among community members. Rituals can be scaled organically by empowering community leaders and fostering 1:1 interactions. The key is meeting the community where they are and facilitating connections between members so the culture perpetuates on its own.
From Scrappy to Scale: Crafting Early-Stage Communities for Culture and Growth
1. From Scrappy !
To Scale!
!
Crafting Early-Stage Communities for Culture & Growth
!
!
Emily Castor!
Director of Community Relations, Lyft @emilycastor
44. "In everything that is to excite a lively
convulsive laugh there must be
something absurd... Laughter is an
affection arising from the sudden
transformation of a strained
expectation into nothing.”
!
Immanuel Kant, 1790
68. And be ready to!
scale yourself.
#TrueU @emilycastor
69. From Scrappy !
To Scale!
!
Crafting Early-Stage Communities for Culture & Growth
!
!
Emily Castor!
Director of Community Relations, Lyft @emilycastor