SlideShare una empresa de Scribd logo

Making Sense of Social Media: NAWBO Lexington

•Descargar como PPTX, PDF•
•
Emily Ho
Emily Ho

Making Sense of Social Media presentation given to NAWBO Lexington on 2.19.13 by Emily Sandford of Authentically Social.

Empresariales
1 de 16
Social Media for Business Emily Sandford
The Business Case • US Internet users spend 3X more time on blogs and social media than on email • 43% of all online consumers are social media fans or followers • 81% of consumers receive product purchasing advice from friends and family on social media • 63% of companies say using social media has increased
The Steps A: Set Objectives The MDA: Most Desired Action B: Integrate into communications plan C: Tactical planning and execution D: Monitoring
A. Set Objectives Before jumping into the social media waters, really think about WHY you want to use social media: • Build customer communities • Drive website traffic • Provide customer service • Share company news • All of the above?
B: Integrate Into Plan • How does social media support the existing plan? • What objectives or portions of other marketing elements can social media: – Enhance – Reinforce – Replace – Support
C. Tactical Planning and Execution • Who: Who is responsible for posting and for oversight? • What: What content is being posted? • When: When do you plan on posting, monitoring, and responding? • Where: Where will you post content (which networks) • Why: Why are you doing it? • How: How are you going
Cautionary Tale
About policies… Fear of policy enforcement is the #1 factor that stops business blogs and social media programs before they start! Source: Intel
C. Tactical Planning and Execution • Companies don’t post on social media, humans do. • Conversational • Passion and authority • Transparency • Frequency (don’t be the one who disappears)
But what do I write? • Intention • Customer education (without selling) • Skip the marketing fluff • Product/Service applications • Any real-time news • FAQs • No ideas? Ask employees and customers
Promotion • If you build it, will they come? • Refer to target audience to set promotion strategy • Get employees involved • Make content visible on existing channels
D: Monitoring • Standard web metrics – overall • Web metrics – blog content • Content analysis • Social mentions • Feed subscribers • Lead tracking • Comments
Monitoring: Google Analytics
Monitoring: Other specialty tools
Resources • Download this presentation • Links to all mentioned tools • Recommended articles > authenticallysocial.com/nawbo <
Questions? Emily Sandford authenticallysocial.com Personal blog: skinnyemmie.com emily@authenticallysocial.com 859.721.0414

Recomendados

Four Pillars of Social Media 2.0
Four Pillars of Social Media 2.0Four Pillars of Social Media 2.0
Four Pillars of Social Media 2.0Michael DeAloia
 
Social Media for Beginners
Social Media for BeginnersSocial Media for Beginners
Social Media for BeginnersHolly Ross
 
Social Media in the Work Place
Social Media in the Work PlaceSocial Media in the Work Place
Social Media in the Work Placebrandextract
 
Social Media for Your Business
Social Media for Your BusinessSocial Media for Your Business
Social Media for Your BusinessVanessa Vancour
 
Social media for charitable foundations - Association of Charitable Foundatio...
Social media for charitable foundations - Association of Charitable Foundatio...Social media for charitable foundations - Association of Charitable Foundatio...
Social media for charitable foundations - Association of Charitable Foundatio...James Grant
 
Building an Online Community, APSMA, March 2014
Building an Online Community, APSMA, March 2014Building an Online Community, APSMA, March 2014
Building an Online Community, APSMA, March 2014Nicole Jensen
 
Utah Entrepreneurial Summit -- Davis Conference Center -- May 13, 2014
Utah Entrepreneurial Summit -- Davis Conference Center -- May 13, 2014Utah Entrepreneurial Summit -- Davis Conference Center -- May 13, 2014
Utah Entrepreneurial Summit -- Davis Conference Center -- May 13, 2014Alex Lawrence
 
Social Media: The Buzz About Tweets & Blogs
Social Media: The Buzz About Tweets & BlogsSocial Media: The Buzz About Tweets & Blogs
Social Media: The Buzz About Tweets & BlogsLeslie Dare
 

Recomendados

Four Pillars of Social Media 2.0
Four Pillars of Social Media 2.0Four Pillars of Social Media 2.0
Four Pillars of Social Media 2.0Michael DeAloia
 
Social Media for Beginners
Social Media for BeginnersSocial Media for Beginners
Social Media for BeginnersHolly Ross
 
Social Media in the Work Place
Social Media in the Work PlaceSocial Media in the Work Place
Social Media in the Work Placebrandextract
 
Social Media for Your Business
Social Media for Your BusinessSocial Media for Your Business
Social Media for Your BusinessVanessa Vancour
 
Social media for charitable foundations - Association of Charitable Foundatio...
Social media for charitable foundations - Association of Charitable Foundatio...Social media for charitable foundations - Association of Charitable Foundatio...
Social media for charitable foundations - Association of Charitable Foundatio...James Grant
 
Building an Online Community, APSMA, March 2014
Building an Online Community, APSMA, March 2014Building an Online Community, APSMA, March 2014
Building an Online Community, APSMA, March 2014Nicole Jensen
 
Utah Entrepreneurial Summit -- Davis Conference Center -- May 13, 2014
Utah Entrepreneurial Summit -- Davis Conference Center -- May 13, 2014Utah Entrepreneurial Summit -- Davis Conference Center -- May 13, 2014
Utah Entrepreneurial Summit -- Davis Conference Center -- May 13, 2014Alex Lawrence
 
Social Media: The Buzz About Tweets & Blogs
Social Media: The Buzz About Tweets & BlogsSocial Media: The Buzz About Tweets & Blogs
Social Media: The Buzz About Tweets & BlogsLeslie Dare
 
How To Rock Social Media
How To Rock Social Media How To Rock Social Media
How To Rock Social Media Marie Ennis-O'Connor
 
Social Media Power : Positive or Negative
Social Media Power : Positive or NegativeSocial Media Power : Positive or Negative
Social Media Power : Positive or NegativeKunal Gawade, CFE
 
Social Media Metrics
Social Media MetricsSocial Media Metrics
Social Media MetricsJeff Wisniewski
 
Social media engagement 101
Social media engagement 101Social media engagement 101
Social media engagement 101Ryan Graves
 
Social Media Strategies for Mera Medicare
Social Media Strategies for Mera MedicareSocial Media Strategies for Mera Medicare
Social Media Strategies for Mera MedicareMeet Patel
 
Social media hand out
Social media hand outSocial media hand out
Social media hand outErin Bradley, MBA
 
Tracking the Effectiveness of Your Social Media Marketing
Tracking the Effectiveness of Your Social Media MarketingTracking the Effectiveness of Your Social Media Marketing
Tracking the Effectiveness of Your Social Media MarketingEric Hodgson
 
Texas Library Association 2021 - Social Media for Librarians
Texas Library Association 2021 - Social Media for LibrariansTexas Library Association 2021 - Social Media for Librarians
Texas Library Association 2021 - Social Media for LibrariansCaitlin Jeansonne
 
Getting the Message Right - November 2012
Getting the Message Right - November 2012Getting the Message Right - November 2012
Getting the Message Right - November 2012Promote Public Relations Ltd
 
Session 3: Social Media Content Strategy
Session 3: Social Media Content StrategySession 3: Social Media Content Strategy
Session 3: Social Media Content StrategyCheryl Bledsoe
 
Ambassador you for legal aid justice center
Ambassador you for legal aid justice centerAmbassador you for legal aid justice center
Ambassador you for legal aid justice centerMarijean Jaggers
 
SMIM - Class 1
SMIM - Class 1SMIM - Class 1
SMIM - Class 1Joe Samra
 
Eastside Agencies Social Media Presentation
Eastside Agencies Social Media PresentationEastside Agencies Social Media Presentation
Eastside Agencies Social Media PresentationSophia Kristina
 
Social media tips & tricks
Social media tips & tricksSocial media tips & tricks
Social media tips & tricksPlaid Swan
 
Getting Social: Public Engagement and the Use of Digital Tools CIP Infuse 2013
Getting Social: Public Engagement and the Use of Digital Tools CIP Infuse 2013 Getting Social: Public Engagement and the Use of Digital Tools CIP Infuse 2013
Getting Social: Public Engagement and the Use of Digital Tools CIP Infuse 2013 iheartcities
 
Social Media For University
Social Media For UniversitySocial Media For University
Social Media For Universityadverteaze.com
 
Building church community asilomar conference 080610
Building church community asilomar conference 080610Building church community asilomar conference 080610
Building church community asilomar conference 080610Paul Lamb
 
Twitter for Business
Twitter for BusinessTwitter for Business
Twitter for BusinessBetsy Emmons
 
Emerging Media101: online marketing, social media and productivity tools
Emerging Media101: online marketing, social media and productivity toolsEmerging Media101: online marketing, social media and productivity tools
Emerging Media101: online marketing, social media and productivity toolsDebRobison
 
Developing a Social Media Strategy Workshop 2.16.12
Developing a Social Media Strategy Workshop 2.16.12Developing a Social Media Strategy Workshop 2.16.12
Developing a Social Media Strategy Workshop 2.16.12451 Marketing
 
Skillteam workshop social media final v1.0 05.10.2011
Skillteam workshop social media final v1.0 05.10.2011Skillteam workshop social media final v1.0 05.10.2011
Skillteam workshop social media final v1.0 05.10.2011Fishtank
 
Creating & executing a social plan
Creating & executing a social planCreating & executing a social plan
Creating & executing a social plan451 Marketing
 

Más contenido relacionado

La actualidad más candente

Social Media Power : Positive or Negative
Social Media Power : Positive or NegativeSocial Media Power : Positive or Negative
Social Media Power : Positive or NegativeKunal Gawade, CFE
 
Social media engagement 101
Social media engagement 101Social media engagement 101
Social media engagement 101Ryan Graves
 
Social Media Strategies for Mera Medicare
Social Media Strategies for Mera MedicareSocial Media Strategies for Mera Medicare
Social Media Strategies for Mera MedicareMeet Patel
 
Tracking the Effectiveness of Your Social Media Marketing
Tracking the Effectiveness of Your Social Media MarketingTracking the Effectiveness of Your Social Media Marketing
Tracking the Effectiveness of Your Social Media MarketingEric Hodgson
 
Texas Library Association 2021 - Social Media for Librarians
Texas Library Association 2021 - Social Media for LibrariansTexas Library Association 2021 - Social Media for Librarians
Texas Library Association 2021 - Social Media for LibrariansCaitlin Jeansonne
 
Session 3: Social Media Content Strategy
Session 3: Social Media Content StrategySession 3: Social Media Content Strategy
Session 3: Social Media Content StrategyCheryl Bledsoe
 
Ambassador you for legal aid justice center
Ambassador you for legal aid justice centerAmbassador you for legal aid justice center
Ambassador you for legal aid justice centerMarijean Jaggers
 
SMIM - Class 1
SMIM - Class 1SMIM - Class 1
SMIM - Class 1Joe Samra
 
Eastside Agencies Social Media Presentation
Eastside Agencies Social Media PresentationEastside Agencies Social Media Presentation
Eastside Agencies Social Media PresentationSophia Kristina
 
Social media tips & tricks
Social media tips & tricksSocial media tips & tricks
Social media tips & tricksPlaid Swan
 
Getting Social: Public Engagement and the Use of Digital Tools CIP Infuse 2013
Getting Social: Public Engagement and the Use of Digital Tools CIP Infuse 2013 Getting Social: Public Engagement and the Use of Digital Tools CIP Infuse 2013
Getting Social: Public Engagement and the Use of Digital Tools CIP Infuse 2013 iheartcities
 
Social Media For University
Social Media For UniversitySocial Media For University
Social Media For Universityadverteaze.com
 
Building church community asilomar conference 080610
Building church community asilomar conference 080610Building church community asilomar conference 080610
Building church community asilomar conference 080610Paul Lamb
 
Twitter for Business
Twitter for BusinessTwitter for Business
Twitter for BusinessBetsy Emmons
 
Emerging Media101: online marketing, social media and productivity tools
Emerging Media101: online marketing, social media and productivity toolsEmerging Media101: online marketing, social media and productivity tools
Emerging Media101: online marketing, social media and productivity toolsDebRobison
 

La actualidad más candente (19)

How To Rock Social Media
How To Rock Social Media How To Rock Social Media
How To Rock Social Media
 
Social Media Power : Positive or Negative
Social Media Power : Positive or NegativeSocial Media Power : Positive or Negative
Social Media Power : Positive or Negative
 
Social Media Metrics
Social Media MetricsSocial Media Metrics
Social Media Metrics
 
Social media engagement 101
Social media engagement 101Social media engagement 101
Social media engagement 101
 
Social Media Strategies for Mera Medicare
Social Media Strategies for Mera MedicareSocial Media Strategies for Mera Medicare
Social Media Strategies for Mera Medicare
 
Social media hand out
Social media hand outSocial media hand out
Social media hand out
 
Tracking the Effectiveness of Your Social Media Marketing
Tracking the Effectiveness of Your Social Media MarketingTracking the Effectiveness of Your Social Media Marketing
Tracking the Effectiveness of Your Social Media Marketing
 
Texas Library Association 2021 - Social Media for Librarians
Texas Library Association 2021 - Social Media for LibrariansTexas Library Association 2021 - Social Media for Librarians
Texas Library Association 2021 - Social Media for Librarians
 
Getting the Message Right - November 2012
Getting the Message Right - November 2012Getting the Message Right - November 2012
Getting the Message Right - November 2012
 
Session 3: Social Media Content Strategy
Session 3: Social Media Content StrategySession 3: Social Media Content Strategy
Session 3: Social Media Content Strategy
 
Ambassador you for legal aid justice center
Ambassador you for legal aid justice centerAmbassador you for legal aid justice center
Ambassador you for legal aid justice center
 
SMIM - Class 1
SMIM - Class 1SMIM - Class 1
SMIM - Class 1
 
Eastside Agencies Social Media Presentation
Eastside Agencies Social Media PresentationEastside Agencies Social Media Presentation
Eastside Agencies Social Media Presentation
 
Social media tips & tricks
Social media tips & tricksSocial media tips & tricks
Social media tips & tricks
 
Getting Social: Public Engagement and the Use of Digital Tools CIP Infuse 2013
Getting Social: Public Engagement and the Use of Digital Tools CIP Infuse 2013 Getting Social: Public Engagement and the Use of Digital Tools CIP Infuse 2013
Getting Social: Public Engagement and the Use of Digital Tools CIP Infuse 2013
 
Social Media For University
Social Media For UniversitySocial Media For University
Social Media For University
 
Building church community asilomar conference 080610
Building church community asilomar conference 080610Building church community asilomar conference 080610
Building church community asilomar conference 080610
 
Twitter for Business
Twitter for BusinessTwitter for Business
Twitter for Business
 
Emerging Media101: online marketing, social media and productivity tools
Emerging Media101: online marketing, social media and productivity toolsEmerging Media101: online marketing, social media and productivity tools
Emerging Media101: online marketing, social media and productivity tools
 

Similar a Making Sense of Social Media: NAWBO Lexington

Developing a Social Media Strategy Workshop 2.16.12
Developing a Social Media Strategy Workshop 2.16.12Developing a Social Media Strategy Workshop 2.16.12
Developing a Social Media Strategy Workshop 2.16.12451 Marketing
 
Skillteam workshop social media final v1.0 05.10.2011
Skillteam workshop social media final v1.0 05.10.2011Skillteam workshop social media final v1.0 05.10.2011
Skillteam workshop social media final v1.0 05.10.2011Fishtank
 
Creating & executing a social plan
Creating & executing a social planCreating & executing a social plan
Creating & executing a social plan451 Marketing
 
Developing a social media strategy 6 28 12 (francis)
Developing a social media strategy 6 28 12 (francis)Developing a social media strategy 6 28 12 (francis)
Developing a social media strategy 6 28 12 (francis)451 Marketing
 
Social Media: Philosophy and Policy
Social Media: Philosophy and PolicySocial Media: Philosophy and Policy
Social Media: Philosophy and Policydrpeppermuseum
 
Social Media Starters Webinar
Social Media Starters WebinarSocial Media Starters Webinar
Social Media Starters WebinarTrulia
 
Social Media Starters: 5 Things Every Agent Needs to Get Started
Social Media Starters: 5 Things Every Agent Needs to Get StartedSocial Media Starters: 5 Things Every Agent Needs to Get Started
Social Media Starters: 5 Things Every Agent Needs to Get StartedTrulia
 
Social media strategy presentation
Social media strategy presentationSocial media strategy presentation
Social media strategy presentationLarry Kwirirayi
 
Social Media for Personal & Professional use.
Social Media for Personal & Professional use. Social Media for Personal & Professional use.
Social Media for Personal & Professional use. heleenamckinney
 
How to Handle Negative Viral Social Media
How to Handle Negative Viral Social MediaHow to Handle Negative Viral Social Media
How to Handle Negative Viral Social MediaKaitlin Keeler
 
Clare Roebuck, Locality - social media presentation at Locality's convention ...
Clare Roebuck, Locality - social media presentation at Locality's convention ...Clare Roebuck, Locality - social media presentation at Locality's convention ...
Clare Roebuck, Locality - social media presentation at Locality's convention ...Clare Roebuck
 
Social TV Best Practices for MSNBC Senior Producers
Social TV Best Practices for MSNBC Senior Producers Social TV Best Practices for MSNBC Senior Producers
Social TV Best Practices for MSNBC Senior Producers Patricia Cesaire
 
VCCI social media guidelines and policies
VCCI social media guidelines and policiesVCCI social media guidelines and policies
VCCI social media guidelines and policiescatkenyon65
 

Similar a Making Sense of Social Media: NAWBO Lexington (20)

Developing a Social Media Strategy Workshop 2.16.12
Developing a Social Media Strategy Workshop 2.16.12Developing a Social Media Strategy Workshop 2.16.12
Developing a Social Media Strategy Workshop 2.16.12
 
Skillteam workshop social media final v1.0 05.10.2011
Skillteam workshop social media final v1.0 05.10.2011Skillteam workshop social media final v1.0 05.10.2011
Skillteam workshop social media final v1.0 05.10.2011
 
Creating & executing a social plan
Creating & executing a social planCreating & executing a social plan
Creating & executing a social plan
 
NC Philanthropy Conference Presentation
NC Philanthropy Conference PresentationNC Philanthropy Conference Presentation
NC Philanthropy Conference Presentation
 
Developing a social media strategy 6 28 12 (francis)
Developing a social media strategy 6 28 12 (francis)Developing a social media strategy 6 28 12 (francis)
Developing a social media strategy 6 28 12 (francis)
 
Social Media Strategy
Social Media StrategySocial Media Strategy
Social Media Strategy
 
Iap2 Conference
Iap2 ConferenceIap2 Conference
Iap2 Conference
 
Alberta 2009 - Building A Social Media Plan
Alberta 2009 - Building A Social Media PlanAlberta 2009 - Building A Social Media Plan
Alberta 2009 - Building A Social Media Plan
 
Social Media: Philosophy and Policy
Social Media: Philosophy and PolicySocial Media: Philosophy and Policy
Social Media: Philosophy and Policy
 
Social Media Starters Webinar
Social Media Starters WebinarSocial Media Starters Webinar
Social Media Starters Webinar
 
Social Media Starters: 5 Things Every Agent Needs to Get Started
Social Media Starters: 5 Things Every Agent Needs to Get StartedSocial Media Starters: 5 Things Every Agent Needs to Get Started
Social Media Starters: 5 Things Every Agent Needs to Get Started
 
Social media strategy presentation
Social media strategy presentationSocial media strategy presentation
Social media strategy presentation
 
Building a digital media plan
Building a digital media planBuilding a digital media plan
Building a digital media plan
 
Social Media for Personal & Professional use.
Social Media for Personal & Professional use. Social Media for Personal & Professional use.
Social Media for Personal & Professional use.
 
How to Handle Negative Viral Social Media
How to Handle Negative Viral Social MediaHow to Handle Negative Viral Social Media
How to Handle Negative Viral Social Media
 
Clare Roebuck, Locality - social media presentation at Locality's convention ...
Clare Roebuck, Locality - social media presentation at Locality's convention ...Clare Roebuck, Locality - social media presentation at Locality's convention ...
Clare Roebuck, Locality - social media presentation at Locality's convention ...
 
Social TV Best Practices for MSNBC Senior Producers
Social TV Best Practices for MSNBC Senior Producers Social TV Best Practices for MSNBC Senior Producers
Social TV Best Practices for MSNBC Senior Producers
 
VCCI social media guidelines and policies
VCCI social media guidelines and policiesVCCI social media guidelines and policies
VCCI social media guidelines and policies
 
Impact of social_media
Impact of social_mediaImpact of social_media
Impact of social_media
 
Guardian Housing Network: Social Media for Housing Professionals
Guardian Housing Network: Social Media for Housing ProfessionalsGuardian Housing Network: Social Media for Housing Professionals
Guardian Housing Network: Social Media for Housing Professionals
 

Más de Emily Ho

Rules of Engagement: Navigating the Influencer Marketing Landscape
Rules of Engagement: Navigating the Influencer Marketing LandscapeRules of Engagement: Navigating the Influencer Marketing Landscape
Rules of Engagement: Navigating the Influencer Marketing LandscapeEmily Ho
 
Emily Ho in Ladies' Home Journal
Emily Ho in Ladies' Home JournalEmily Ho in Ladies' Home Journal
Emily Ho in Ladies' Home JournalEmily Ho
 
Personal Branding
Personal BrandingPersonal Branding
Personal BrandingEmily Ho
 
Business Blogging Overview
Business Blogging OverviewBusiness Blogging Overview
Business Blogging OverviewEmily Ho
 
Social Media for Business - Professional Women's Forum
Social Media for Business - Professional Women's ForumSocial Media for Business - Professional Women's Forum
Social Media for Business - Professional Women's ForumEmily Ho
 
Business Blogging Presentation
Business Blogging PresentationBusiness Blogging Presentation
Business Blogging PresentationEmily Ho
 
Business Blogging by David Caldwell
Business Blogging by David CaldwellBusiness Blogging by David Caldwell
Business Blogging by David CaldwellEmily Ho
 
Business Blogging
Business BloggingBusiness Blogging
Business BloggingEmily Ho
 

Más de Emily Ho (8)

Rules of Engagement: Navigating the Influencer Marketing Landscape
Rules of Engagement: Navigating the Influencer Marketing LandscapeRules of Engagement: Navigating the Influencer Marketing Landscape
Rules of Engagement: Navigating the Influencer Marketing Landscape
 
Emily Ho in Ladies' Home Journal
Emily Ho in Ladies' Home JournalEmily Ho in Ladies' Home Journal
Emily Ho in Ladies' Home Journal
 
Personal Branding
Personal BrandingPersonal Branding
Personal Branding
 
Business Blogging Overview
Business Blogging OverviewBusiness Blogging Overview
Business Blogging Overview
 
Social Media for Business - Professional Women's Forum
Social Media for Business - Professional Women's ForumSocial Media for Business - Professional Women's Forum
Social Media for Business - Professional Women's Forum
 
Business Blogging Presentation
Business Blogging PresentationBusiness Blogging Presentation
Business Blogging Presentation
 
Business Blogging by David Caldwell
Business Blogging by David CaldwellBusiness Blogging by David Caldwell
Business Blogging by David Caldwell
 
Business Blogging
Business BloggingBusiness Blogging
Business Blogging
 

Último

Church Building Grants To Assist With New Construction, Additions, And Restor...
Church Building Grants To Assist With New Construction, Additions, And Restor...Church Building Grants To Assist With New Construction, Additions, And Restor...
Church Building Grants To Assist With New Construction, Additions, And Restor...Americas Got Grants
 
Financial-Statement-Analysis-of-Coca-cola-Company.pptx
Financial-Statement-Analysis-of-Coca-cola-Company.pptxFinancial-Statement-Analysis-of-Coca-cola-Company.pptx
Financial-Statement-Analysis-of-Coca-cola-Company.pptxsaniyaimamuddin
 
Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03DallasHaselhorst
 
Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024Kirill Klimov
 
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort ServiceCall US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Servicecallgirls2057
 
Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...Seta Wicaksana
 
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCRashishs7044
 
FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607dollysharma2066
 
Call Girls Contact Number Andheri 9920874524
Call Girls Contact Number Andheri 9920874524Call Girls Contact Number Andheri 9920874524
Call Girls Contact Number Andheri 9920874524najka9823
 
8447779800, Low rate Call girls in Tughlakabad Delhi NCR
8447779800, Low rate Call girls in Tughlakabad Delhi NCR8447779800, Low rate Call girls in Tughlakabad Delhi NCR
8447779800, Low rate Call girls in Tughlakabad Delhi NCRashishs7044
 
Kenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith PereraKenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith Pereraictsugar
 
8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCR8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCRashishs7044
 
Appkodes Tinder Clone Script with Customisable Solutions.pptx
Appkodes Tinder Clone Script with Customisable Solutions.pptxAppkodes Tinder Clone Script with Customisable Solutions.pptx
Appkodes Tinder Clone Script with Customisable Solutions.pptxappkodes
 
International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...ssuserf63bd7
 
1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdf1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdfShaun Heinrichs
 
Buy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail AccountsBuy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail AccountsBuy Verified Accounts
 
PSCC - Capability Statement Presentation
PSCC - Capability Statement PresentationPSCC - Capability Statement Presentation
PSCC - Capability Statement PresentationAnamaria Contreras
 
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City GurgaonCall Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaoncallgirls2057
 

Último (20)

Church Building Grants To Assist With New Construction, Additions, And Restor...
Church Building Grants To Assist With New Construction, Additions, And Restor...Church Building Grants To Assist With New Construction, Additions, And Restor...
Church Building Grants To Assist With New Construction, Additions, And Restor...
 
Financial-Statement-Analysis-of-Coca-cola-Company.pptx
Financial-Statement-Analysis-of-Coca-cola-Company.pptxFinancial-Statement-Analysis-of-Coca-cola-Company.pptx
Financial-Statement-Analysis-of-Coca-cola-Company.pptx
 
Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03
 
Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024
 
Call Us ➥9319373153▻Call Girls In North Goa
Call Us ➥9319373153▻Call Girls In North GoaCall Us ➥9319373153▻Call Girls In North Goa
Call Us ➥9319373153▻Call Girls In North Goa
 
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort ServiceCall US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
 
Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...
 
Corporate Profile 47Billion Information Technology
Corporate Profile 47Billion Information TechnologyCorporate Profile 47Billion Information Technology
Corporate Profile 47Billion Information Technology
 
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
 
FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607
 
Call Girls Contact Number Andheri 9920874524
Call Girls Contact Number Andheri 9920874524Call Girls Contact Number Andheri 9920874524
Call Girls Contact Number Andheri 9920874524
 
8447779800, Low rate Call girls in Tughlakabad Delhi NCR
8447779800, Low rate Call girls in Tughlakabad Delhi NCR8447779800, Low rate Call girls in Tughlakabad Delhi NCR
8447779800, Low rate Call girls in Tughlakabad Delhi NCR
 
Kenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith PereraKenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith Perera
 
8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCR8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCR
 
Appkodes Tinder Clone Script with Customisable Solutions.pptx
Appkodes Tinder Clone Script with Customisable Solutions.pptxAppkodes Tinder Clone Script with Customisable Solutions.pptx
Appkodes Tinder Clone Script with Customisable Solutions.pptx
 
International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...
 
1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdf1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdf
 
Buy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail AccountsBuy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail Accounts
 
PSCC - Capability Statement Presentation
PSCC - Capability Statement PresentationPSCC - Capability Statement Presentation
PSCC - Capability Statement Presentation
 
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City GurgaonCall Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaon
 

Making Sense of Social Media: NAWBO Lexington

  • 1. Social Media for Business Emily Sandford
  • 2. The Business Case • US Internet users spend 3X more time on blogs and social media than on email • 43% of all online consumers are social media fans or followers • 81% of consumers receive product purchasing advice from friends and family on social media • 63% of companies say using social media has increased
  • 3. The Steps A: Set Objectives The MDA: Most Desired Action B: Integrate into communications plan C: Tactical planning and execution D: Monitoring
  • 4. A. Set Objectives Before jumping into the social media waters, really think about WHY you want to use social media: • Build customer communities • Drive website traffic • Provide customer service • Share company news • All of the above?
  • 5. B: Integrate Into Plan • How does social media support the existing plan? • What objectives or portions of other marketing elements can social media: – Enhance – Reinforce – Replace – Support
  • 6. C. Tactical Planning and Execution • Who: Who is responsible for posting and for oversight? • What: What content is being posted? • When: When do you plan on posting, monitoring, and responding? • Where: Where will you post content (which networks) • Why: Why are you doing it? • How: How are you going
  • 8. About policies… Fear of policy enforcement is the #1 factor that stops business blogs and social media programs before they start! Source: Intel
  • 9. C. Tactical Planning and Execution • Companies don’t post on social media, humans do. • Conversational • Passion and authority • Transparency • Frequency (don’t be the one who disappears)
  • 10. But what do I write? • Intention • Customer education (without selling) • Skip the marketing fluff • Product/Service applications • Any real-time news • FAQs • No ideas? Ask employees and customers
  • 11. Promotion • If you build it, will they come? • Refer to target audience to set promotion strategy • Get employees involved • Make content visible on existing channels
  • 12. D: Monitoring • Standard web metrics – overall • Web metrics – blog content • Content analysis • Social mentions • Feed subscribers • Lead tracking • Comments
  • 15. Resources • Download this presentation • Links to all mentioned tools • Recommended articles > authenticallysocial.com/nawbo <
  • 16. Questions? Emily Sandford authenticallysocial.com Personal blog: skinnyemmie.com emily@authenticallysocial.com 859.721.0414