Pinterest : An opportunity for brands? or another social media fad?This presentation is a quick summary about Pinterest.com for brands: figures, principles, examples,… Presentation created by Emmanuel Vivier (emmanuel.vivier@gmail.com & Jean Noël Chaintreuil (jnchaintreuil@gmail.com) Une version Française est disponible ici : http://slidesha.re/wQNq5I

1. V 2.1
An opportunity for
brands ? Or another
social media fad ?
Helping companies
to understand
A
quick
summary
about
Pinterest.com
for
the future of digital brands
&
marketers
:
figures,
principles,
Version
2.1
par
Emmanuel
Vivier
&
Jean
Noel
Chaintreuil
|
+33
6
11
62
37
94
|
emmanuel.vivier@hubinsBtute.com
©HUB
InsBtute.
All
rights
reserved
.
www.hubinsBtute.com
›

2.
Télécharger
ces
slides?
Cliquez
sur
ce
lien
hYp://www.hubinsBtute.com/reports
pour
télécharger
ce4e
présenta5on
©
HUBinsBtute.com
2

3. 1.
WHAT
IS
PINTEREST
?
What
is
a
”pinboard-­‐styled
social
photo
sharing
website”?
3

4. What
is
Pinterest?
Pinterest
is
a
Virtual
Pinboard.
• Pinterest
lets
you
organize
and
share
all
the
beau1ful
things
you
find
on
the
web
=
an
InformaBon
Gathering
Tool
=
a
cura1on
pla8orm
.
People
use
pinboards
to
plan
their
weddings,
decorate
their
homes,
and
organize
their
favorite
recipes.
Best
of
all,
you
can
browse
• Pinterest’s
goal
is
to
connect
everyone
in
the
pinboards
created
by
other
people.
world
through
the
'things'
they
find
Browsing
pinboards
is
a
fun
way
to
interesBng.
They
think
that
a
favorite
book,
toy,
or
recipe
can
reveal
a
common
link
discover
new
things
and
get
between
two
people.
inspiraBon
from
people
who
share
• With
millions
of
new
pins
added
every
week,
your
interests.
Pinterest
is
connecBng
people
all
over
the
world
based
on
shared
tastes
and
interests.
©
HUBinsBtute.com
4

5. What
is
Pinterest?
What
Can
You
Do
with
Pinterest?
• Redecorate
your
Home!
Joy
uses
Pinterest
to
save
decoraBng
ideas
for
her
new
home
in
LA.
She
saves
paYerns,
furniture,
and
accessories
that
catch
her
eye.
• Plan
a
Wedding!
Divya
and
Ben
use
Pinterest
to
plan
their
wedding.
Their
Moms
can
leave
comments
about
the
dresses,
flowers,
and
Bes
they
pin
up
• Find
your
Style!
Tim
uses
Pinterest
to
share
his
personal
style.
He
pins
clothing,
shoes
and
accessories
he
finds
while
browsing
stores
and
fashion
blogs.
• Save
your
Inspira1ons!
Sha
uses
Pinterest
to
save
design
inspiraBons
for
his
job.
He
can
reference
inspiring
design
work
to
share
with
his
team
at
Trulia.
©
HUBinsBtute.com
5

6. What
is
Pinterest?
Pinterest
vs
the
other
social
plalorms
:
FRIE
NDS
Pinterest is not replacing
LINKS the existing tools.
It offer complementary
functionalities.
OBJECTS
Like a twitter with pictures,
PHOTOS or the 2.0 version of a
Netvibes, it mainly appeals
to women thanks to its user
CVs
friendly interface and visual
appeal.
TS
SPO Source : Chart from luc legay
©
HUBinsBtute.com
6

7. hYp://en.wikipedia.org/wiki/Pinterest
Who
is
behind
Pinterest?
A
few
facts
History Company
facts
• Dec
2009
:
Development
of
Pinterest
started • The
startup
has
19
employee
• March
2010
:
The
site
launched
as
a
closed
beta
• Business
Model
:
Pinterest
derives
some
• Aug
16,
2011:
Time
magazine
published
income
from
modifying
users'
affiliate
Pinterest
in
its
"50
Best
Websites
of
2011"
column links
to
commercial
sites.
By
replacing
• Oct
2011,
the
company
secured
$27M
in
funding the
original
affiliate
tracking
code
with
• Dec
2011:
the
site
entered
the
top
10
social
Pinterest's
tracking
code,
any
affiliate
networks,
according
to
Hitwise
data,
with
11M
payment
is
passed
to
Pinterest
instead
total
visits
per
week of
the
original
affiliate
• Dec
2011
:
the
company
was
named
the
best
• Most
of
the
site's
users
are
female,
with
new
start
up
of
2011
by
TechCrunch.
97%
of
the
site's
Facebook
"likes"
being
• Jan
2012
:
ComScore
reported
the
site
had
11.7
million
unique
users,
making
it
the
fastest
site
in
made
by
women.
history
to
break
through
the
10
million
unique
visitor
mark.
• May
2012:
The
site
is
in
the
U.S.
Top
30
most
visited
sites
• Sept.
2012:
Pinterest
generates
more
traffic
than
Yahoo
(Study
Shareaholic)
©
HUBinsBtute.com
7

8. How
does
Pinterest
work?
Principles
• Users
can
“pin”
images
via
the
following
• When
“pinning,”
users
can
click
on
the
image
ways: and
be
taken
to
the
original
website
• Users
can
choose
to
follow
some
or
all
of
– Tool
bar
bookmarklet
pulls
images
other
users’
boards
in
order
to
see
future
pins
from
any
site
and
pins
the
site
and
a
• In
addiBon
to
“repinning,”
users
can
like
or
corresponding
thumbnail
image
to
a
comment
on
pins
pin
board • Users
can
also
create
shared
pin
boards
and
– Uploading
an
image
from
your
assign
other
users
to
be
admins
of
the
board
computer
or
your
mobile
phone
• When
“pinning,”
users
have
the
opBon
of
using
the
app sharing
their
new
“pin”
on
Facebook
or
TwiYer
– Copy/paste
link
and
select
corresponding
thumbnail
image Pin It Bookmarklet
– “Pin
It”
social
sharing
buYons
on
websites
(where
available)
– Or
by
“repinning”
items
–
thus
adding
a
viral
aspect
to
the
©
HUBinsBtute.com
8

9. How
does
Pinterest
work?
Principles
Pin: An image added to
Pinterest. Can be added from
any site using the “Pin it” button
or you users can upload images
from their computer or mobile
device.
Board. Set of Pins related to
one topic. Users can follow all
boards or specific boards of
other users
User Actions: Users can browse, rePin, comment on, and like Pins
©
HUBinsBtute.com
9

10. How
does
Pinterest
work?
How
to
start?
1. Request
an
invitaBon
2. Create
your
account
– Fill
up
your
profile
info
(descripBon,
photo,
site
URL,…)
– Link
your
account
to
your
Facebook
and
TwiYer
accounts
3. Use
– Create
one
or
several
boards
(=a
folder
or
topic
page)
– Pin
some
content
=
Upload
an
image/videovideos
or
share
a
link
from
a
website
where
the
content
to
share
is
– Include
a
click-­‐through
link
for
each
pin
– Search
for
interesBng
content
from
other
users
(ex
fashion)
– Repin
photos/videos
you
like
from
other
people’s
feed
4. Promote
sharing
– Add
a
“follow”
or
“pin
it”
buYon
from
your
site
– Integrate
Pinterest
into
your
communicaBon
plan:
drive
traffic
and
promote
your
boards
across
plalorms.
– You
can
now
even
add
Pins
to
your
Facebook
Bmeline
©
HUBinsBtute.com
10

11. How
does
Pinterest
work?
Pinterest
mobile
App
(Version
1.4)
• Pinterest
Mobile
is
only
available
as
• From
your
mobile,
pin
anything
that
iPhone
App
and
as
an
HTML5
site
for
catches
your
eye:
memorable
meals,
now. places
to
visit,
or
great
shopping
• You
can
view
pins
and
boards,
look
finds!
at
profiles,
follow
people
and
of
course,
repin
all
the
things
you
find.
• In
the
coming
weeks,
Pinterest
will
be
adding
the
ability
to
search
and
browse
by
category,
edit
pins,
and
create
new
boards.
• Support
for
other
touch
based
devices
like
Windows
Phone
7
and
Blackberry
will
be
coming
soon.
Pinterest iPhone App Pinterest Mobile HTML5
version
©
HUBinsBtute.com
11

12. 2.
PINTEREST
:
THE
NEW
SOCIAL
MEDIA
Another
social
media
fad
or
a
real
trend?
12

13. Some
figures
about
Pinterest...
An
amazing
growth
rate
Pinterest generated more than 11 million visits
during a single week in December 2011,
according to Experian Hitwise
©
HUBinsBtute.com
13

14. Some
figures
about
Pinterest...
104
M
unique
visitors/m
12
M
registered
users
10M
monthly
Facebook-­‐
connected
users
©
HUBinsBtute.com
14

15. Source
:
hYp://visual.ly/pinterest-­‐usa-­‐vs-­‐uk
Some
figures
about
Pinterest...
Traffic
is
soaring,
interest
may
differ
depending
on
countries
Traffic US
vs
UK
• Unique
visitors
increased
by
429%
(from
• A
different
type
of
audience
Sept.
to
Dec.
2011)
©
HUBinsBtute.com
15

16. Source
:
hYp://visual.ly/pinterest-­‐usa-­‐vs-­‐uk
Some
figures
about
Pinterest...
In
the
US
users
are
mainly
female,
in
the
UK
male
are
above
50%
Sex
of
the
users
(US
vs
UK) Age
of
users
(US
vs
UK)
• 83%
users
are
female
in
the
US • Users
are
older
in
the
US
12M unique visitors/m 200.000 unique visitors/m
©
HUBinsBtute.com
16

17. Source
:
hYp://www.zoomsphere.com/charts/pinterest/fr/profiles/#!0|14
Some
figures
about
Pinterest...
Zoomsphere.com
can
help
you
idenBfy
the
most
popular
users
Ex
France
top
15
Pinterest
users Ex
:
USA
Top
7
Pinterest
users
©
HUBinsBtute.com
17

18. 8
reasons
why
Pinterest
is
so
popular?
What
Can
You
Do
with
Pinterest?
1. A
great
source
feeding
5. A
sense
of
community
people
curiosity
6. A
“user
friendly”
interface
2. Visual
self
expression
7. No
ads
:
no
popups
or
visual
3. Easy
curaBon
:
save
and
share
invading
ads
what
you
like,
nice
pictures,
ideas,
product
in
2
clics 8. A
plalorm
boosBng
the
virality
of
content
:
by
connecBng
with
TwiYer
and
4. A
sense
of
accomplishment
Facebook,
users
are
instantly
appealing
to
any
collector connected
to
their
friends
and
can
share
content
instantly
with
them
©
HUBinsBtute.com
18

19. s?
i Be
ortun
p
Op
3.
BRANDS
&
PINTEREST
?
What
are
the
opportuniBes
for
business?
19

20. Brands
&
Pinterest
:
They
are
100+
Brands
on
Pinterest
What
industries
should
benefit
the
most
from
Pinterest?
• Most
businesses
should
be
able
to
find
a
use
for
this
plalorm,
but
some
industries
are
a
perfect
fit
for
Pinterest
based
on
the
visual
nature
of
their
offering
and
what
is
already
popular
on
the
network.
These
industries
include:
What
benefits/usage
for
brands:
Home • Increase
the
virality
of
your
content
Tourism DecoraBon
VacaBons Architecture (really
easy
to
share
=
to
repin)
Travel
• Boost
your
traffic
:
Warby
Parker
reports
that
11%
of
their
social
traffic
is
Restaurants
&
food
Art coming
from
Pinterest.
(18%
from
TwiYer)
• 1st
mover
advantage
:
Be
of
one
the
1st
Weddings Fashion
Photography
brand
to
be
there
in
order
to
get
PR
coverage
and
easierly
gather
fans
• HR
:
a
new
way
of
publishing
jobs
offers?
©
HUBinsBtute.com
20

21. Examples
of
brands
using
Pinterest
for
markeBng
100
brands
on
Pinterest
(Source
:
hYp://socialmediatoday.com)
Food
and
Cooking Fashion
and
Lifestyle
Magazines Retailers Home
Goods
and
Services
• Cabot
Cheese • Real
Simple
Magazine
Journalism • Nieman
Marcus • American
Standard
Brands
• Epicurious • Brides
Magazine• Newsweek • Bergdorf
Goodman • Gilt
Home
• Chobani • Shape
Magazine• Time • Nordstrom • High
Point
Market
• Lindt
Chocolate • In
Style • The
Wall
Street
Journal Elm
• West
• Apartment
Therapy
• Middle
Sister
Wines • People • CTV
News • Michael's • Realtor
.com
• Pillsbury • Rue
Magazine • •
CBS
New
York PoYery
Barn
Kids • Benjamin
Moore
Paints
• DomesBca
• BeYer
Homes
and
Gardens NewsHour
• PBS
• Zales • Lowes
• Food52 • Lonny
Magazine• KOMO
News
• Etsy
• Peanut
BuYer
&
Co. • Matchbook
Magazine USA
Today
College Abe's
Market
• • Non-­‐Profits
• Pretzel
Crisps • Lucky
Magazine • •
GanneY
Digital LaylaGrace • UNICEF
• LiYle
Debbie • Ladies'
Home
Journal Mashable •
• Feterie • Humane
Society
of
New
York
• Tillamook
Cheese • Today's
Parent • Betsy
White
StaBonary • NaBonal
Wildlife
FederaBon
• Hillshire
Farm • Sunset
Magazine Travel • BoBcca • AARP
• Whole
Foods ParenBng
Magazine •irlines Melissa
and
Doug • Go
Red
for
Women
• American
A
• Pepperidge
Farm
Puff
Pastry • Southwest
•Airlines Jo-­‐Ann
Fabric
and
Cra€ • Rotary
InternaBonal
Apparel • Williams-­‐Sonoma • Sacramento
Public
Library
• BedandBreakfast
.com
Cooking
Magazines • Gap
• HomeAway
• Cooking
Light • Modcloth Celebri1es/Tastemakers Colleges
and
Universi1es
• Saveur • Tom's
Shoes • Nina
Garcia • Miami
University
Publishing
Clean
EaBng
• Lulu's
• • Chronicle
Books Chris
March
• • Drake
University
• Threadless
• Random
House
Books Backstreet
Boys
• The
• Emory
University
Sports • Sevenly
• Knopf
Doubeday Paula
Deen
• • Yale
University
SeaYle
Seahawks • Land's
End
• • Crown
Publishing Michael
Kors
• • Texas
A&M
Major
League
Baseball • Club
Monaco
• • Heinemann
Publishing Day
• Felicia
• Skidmore
College
• Barkers
Clothing Martha
Stewart Oberlin
College
• BlogHer • •
Television • Zulily Ree
Drummond Miscellaneous
• ScholasBc
I• nc.
• The
Weather
Channel • Anthropologie • Alanis
MorisseYe • Barbie
• Today
Show • Lily
Pulitzer • AMD
Beauty
and
Fashion
• Travel
Channel • Barneys
New
York • LuxeFinds
• Tarte
CosmeBcs
• HGTV • Kate
Spade
NY • General
Electric
• Rent
the
Runway
• Food
Network • Allens
Boots
• Klout
• Birchbox
• Sesame
Street • Gilt
Baby
and
Kids • Verizon
Wireless
©
HUBinsBtute.com
• Pinterest 21

22. Examples
of
brands
using
Pinterest
for
markeBng
1.
Promote
a
Lifestyle
• “For
most
consumer
brands,
the
idea
behind
• Etsy
(The
world's
most
vibrant
handmade
+
your
brand
makes
sense
on
vintage
marketplace)
Pinterest.”
explains
Evan
Sharp
(Pinterest
designer
and
co-­‐founder)
• Don’t
throw
pictures
from
your
products
and
be
creaBve!
Publish
image
that
promote
a
lifestyle
or
the
essence
behind
your
brand
or
your
brand
culture.
• You
can
create
as
many
“boards”
as
you
want.
Pinners
will
decide
which
one
to
follow.
Therefore,
be
innovaBve
and
a
bit
foolish
since
the
concept
of
Pinterest
is
to
discover
• Etsy
is
a
marketplace
for
vibrant
handmade
and
and
share
new
things…
vintage
merchandise.
In
January
2012,
Etsy
added
Pinterest’s
Pin
It
buYon
on
Etsy
lisBng
pages,
alongside
the
Tweet
and
Like
buYons.
Etsy
on
Pinterest
has
over
53.000
followers.
It
has
26
boards
that
feature
products
from
its
marketplace.
Boards
include
Gi€
Ideas,
DIY
Projects,
Fashion,
Cool
Spaces,
Stuff
We
Love,
and
Etsy
Kids.
©
HUBinsBtute.com
22

23. Examples
of
brands
using
Pinterest
for
markeBng
1.
Promote
a
Lifestyle
• Birchbox
inspires
its
followers!
• Whole
Foods
Market
• Burberry
shows
its
latest
products
• The
beauty
subscripBon
service
pins
moods,
trends,
close-­‐ups
and
accessories
related
to
the
beauty
and
cosmeBcs
universe.
It
shows
looks
that
can
be
created
with
make-­‐up.
Birchbox
has
pinboards
where
“unboxing”
videos
are
shared
and
Bps
and
tricks
from
BirchboxTV
are
included.
Birchbox
also
has
pinboards
that
show
images
of
the
boxes
©
HUBinsBtute.com
23

24. Examples
of
brands
using
Pinterest
for
markeBng
2.
Use
Pinterest
as
a
focus
group
3.
Crowdsource
• Millions
of
people
use
Pinterest
to
keep
track
• You
can
ask
fans
to
pin
pictures
of
themselves
of
objects
they
love,
places
they
enjoy,
foods
with
their
favorite
product
of
yours
and
tag
they
devour
and
things
that
inspire
them.
you,
and
then
you
can
easily
repin
those
• Therefore,
you
can
view
it
as
a
sort
of
focus
photos
onto
a
VIP
board
—
it’ll
give
a
group.
shoutout
to
these
fans
and
show
potenBal
customers
that
your
current
users
really
like
• Look
at
the
pinners
who
follow
your
brand
—
using
your
product.
see
what
they’re
pinning
and
who
else
they’re
following.
They’re
volunteering
a
lot
of
• If
your
company
hosted
an
even
recently,
informaBon
about
their
interests,
passions,
encourage
people
to
pin
and
tag
the
photos
dreams
and
sense
of
humor
in
a
more
natural
as
a
sort
of
crowdsourced
scrapbook.
way
on
Pinterest
than
they
would
on
say,
a
•
And
around
the
holidays,
encourage
them
to
survey
or
even
on
Facebook,
where
they
have
pin
a
“wish
list”
board
to
curate
the
gi€s
to
manually
enter
“sarcasm”
or
“travel”
as
an
they’re
hoping
for.
interest.
• Use
this
informaBon
to
your
advantage
to
glean
insights
about
your
target
consumers.
©
HUBinsBtute.com
24

25. Examples
of
brands
using
Pinterest
for
markeBng
4.
Create
a
contest
• Land’s
End
did
with
the
“Pin
It
To
Win
It”
holiday
campaign
• Since
the
site
is
sBll
new,
examples
are
sBll
rare,
but
Land’s
End
has
been
one
of
the
1st
brand
to
test
contest
on
Pinterest
:
• Lands’End
officially
launched
its
Lands’
End
Canvas
Pinterest
page
on
November
17th,
2011
• From
24th
to
21st
of
Dec
2011,
Lands’
End
Canvas
has
been
tapping
the
visual,
style-­‐conscious
Pinterest
audience
to
launch
an
engagement
promoBon.
The
campaign,
called
“Lands’
End
Canvas
Pin
It
to
Win
It,”
encouraged
users
to
browse
www.landsendcanvas.com
and
create
virtual
Lands’
End
Canvas
pinboards
for
a
chance
to
win
one
of
10
$250
gi€
cards.
• The
winning
boards
belonged
to
Crosby
Noricks,
Michelle
Berkey,
Tony
Kim
and
Debbi
Seibel
• A
search
on
Pinterest
shows
that
there
were
around
200
boards
created
for
the
contest,
with
each
containing
at
least
10
to
20
images,
which
means
a
lot
of
Land’s
End
merchandise
was
injected
into
the
Pinterest
feed
at
no
cost.
• Running
contests
like
this
is
a
great
way
to
expose
your
brand
and
products
to
a
large
audience,
given
the
viral
nature
of
©
HUBinsBtute.com
25

26. Examples
of
brands
using
Pinterest
for
markeBng
5.
Be
creaBve!
• Chris
March
(designer
and
host
of
Bravo
TV’S
• L2
uses
Pinterest
for
its
Press
Room
Mad
Fashion)
post
TV
show
marke1ng
• TIME
Magazine
“backstage”
• Chris
March
on
Pinterest
has
over
100.000
followers.
Boards
feature
designer
inspiraBon
and
final
looks
from
each
episode.
Boards
usually
go
up
immediately
a€er
an
episode
airs. TIME
Magazine
is
doing
a
wonderful
job
of
using
boards
to
surface
interviews,
staff
bios
and
promote
behind-­‐the-­‐scenes
blog
posts,
proving
that
Pinterest
can
potenBally
help
grow
the
audience
for
news
publishers
as
well.
©
HUBinsBtute.com
26

27. Brands
&
Pinterest
22
Bps
to
use
Pinterest
1. Register
/claim
your
brand's
name
to
5. Don’t
be
leecher,
be
an
acBve
member
avoid
brandjackers
squaBng
it
(ex
Louis
of
the
community
and
pin,re-­‐pin
and
like
VuiYon)! other
users’
images
if
you
find
them
2. If
you
are
in
the
fashion,
retail,
luxury,
relevant
art,
travel,…
industries,
try
it
and
learn.
6. Brands
that
only
share
own
content
are
Outside
the
Bme
spent,
it
is
free
to
uninteresBng.
It
is
beYer
to
promote
a
experiment
with
Pinterest… lifestyle
3. Boost
your
brand
image
by
sharing
cool
7. Check
the
HELP
SecBon
of
Pinterest.com
but
relevant
images.
Inspire
people
and
and
read
their
official
blog
to
be
aware
generate
a
viral
effect about
new
funcBonaliBes.
4. Gather
customers
insights
and
idenBfy
8. If
you
don’t
want
the
pictures
of
your
trends
by
finding
out
what’s
interesBng
website
to
be
pinned
:
add
this
small
for
users.
Use
if
as
a
focus
group,
piece
of
code
to
the
head
of
any
page
on
crowdsource
inspiraBon
for
your
team your
site:
<meta
name="pinterest"
content="nopin"
/>
©
HUBinsBtute.com
27

28. Brands
&
Pinterest
22
Bps
to
use
Pinterest
9. Follow
the
“Pin
E1queke” • Report
Objec1onable
Content
Pinterest
do
not
allow
nudity
or
hateful
content.
If
you
find
content
that
is
objecBonable
or
violates
• Be
Nice
Pinterest
is
a
community
of
people.
our
Terms
of
Service
can
submit
the
content
for
Tastes
are
personal,
but
be
respeclul
in
your
review
by
pushing
the
“Report
Content”
link.
comments
and
conversaBons.
• Tell
them
How
to
Make
Pinterest
Beker
They
• Credit
Your
Sources
Pins
are
the
most
useful
are
just
ge„ng
started,
so
there
are
going
to
be
when
they
have
links
back
to
the
original
source.
bumps
here
and
there.
Let
them
know
what's
If
you
noBce
that
a
pin
is
not
sourced
correctly,
working,
what's
not.
They
take
your
input
leave
a
comment
so
the
original
pinner
can
seriously.
You
can
get
in
touch
with
them
update
the
source.
Finding
the
original
source
is
anyBme:
always
preferable
to
a
secondary
source
such
as
-­‐
SuggesBons:
hi@pinterest.com,
Google
Image
Search
or
a
blog
entry. -­‐
Bugs:
bugs@pinterest.com,
-­‐
Help:
help@pinterest.com
• Avoid
Self
Promo1on
Pinterest
is
designed
to
curate
and
share
things
you
love.
If
there
is
a
photo
or
project
you’re
proud
of,
pin
away!
However,
try
not
to
use
Pinterest
purely
as
a
tool
©
HUBinsBtute.com
28

29. Brands
&
Pinterest
22
Bps
to
use
Pinterest
10. Promote
products
with
pricing
informa1on 11. Add
a
follow
bukon
to
your
site
• Pinterest
features
a
secBon
on
the
site
called
‘gi€s’
which
• Pinterest
has
a
few
goodies
that
can
be
used
on
your
own
site,
contains
informaBon
on
products
categorized
by
price,
with
to
help
grow
your
followers
and
promote
your
pins/boards.
The
links
through
to
purchase.
It’s
actually
incredibly
easy
to
get
first
of
these
that
you’ll
find
useful
are
the
follow
buYons
that
your
products
listed
in
this
secBon.
When
you’re
uploading
a
can
be
added
to
your
website.
Here
you
simply
select
the
style
pin
to
your
board,
just
make
sure
you
include
the
price
in
your
of
buYon
that
you
want,
click
on
it
and
the
embed
code
will
be
tags
and
your
product
will
be
pulled
into
the
gi€s
secBon.
Add
displayed.
This
code
will
be
automaBcally
populated
with
the
url
your
price
in
to
the
descripBon
and
tags
: of
your
own
Pinterest
account
when
you’re
logged
in
:
• And
it
will
then
be
pulled
in
automaBcally
to
the
gi€
secBon,
with
the
price
displayed
:
• At
the
moment,
gi€s
are
only
listed
in
$
dollars
&
pounds
£
but
this
will
hopefully
change
as
the
site
leaves
beta.
©
HUBinsBtute.com
29

30. Brands
&
Pinterest
22
Bps
to
use
Pinterest
12. Add
a
‘Pin
It’
bukon
to
your
site 13. Enable
Share
on
your
Facebook
Timeline
• The
pin
it
buYon,
can
be
added
next
to
a
specific
image
on
• Pinterest
recently
added
the
opBon
to
add
a
Pin
to
your
your
site.
People
will
be
able
to
easierly
pin
this
picture
to
Facebook
Timeline.
their
own
board
thanks
to
this
buYon.
• This
is
a
great
way
to
build
very
visual
awareness
for
your
• The
Pin
It
buYon
is
made
to
look
like
and
funcBon
similarly
to
Pinterest
account
and
encouraging
employees
to
get
involved
both
Facebook's
and
TwiYer's
buYons.
Placing
them
together
to
promote
your
account.
UnBl
Facebook
implements
Timeline
will
increase
the
social
awareness
of
your
products. for
Pages,
this
will
have
to
be
kept
to
individual
Timelines.
• While
a
descripBon
is
opBonal,
it
is
recommended;
specifying
it
lowers
the
fricBon
for
your
users
to
pin
your
products.
• You
can
have
mulBple
Pin
It
buYons
on
each
page
using
the
Advanced
code
below.
For
example,
on
a
catalog.
Just
make
sure
that
each
one
is
next
to
and
associated
with
the
correct
product,
visually.
• Note
that
this
will
automaBcally
add
any
new
pins
to
your
Timeline
©
HUBinsBtute.com
30

31. Brands
&
Pinterest
22
Bps
to
use
Pinterest
14. Create
group
boards 15. Contribute
to
group
boards
• When
you
create
a
board
on
Pinterest,
you
have
the
• As
well
as
creaBng
your
own
group
boards,
make
opBon
of
whether
to
make
it
a
group
board
or
not.
If
sure
you
are
also
contribuBng
to
other’s
group
you’re
trying
to
build
a
community
through
your
boards.
account,
you
should
make
it
open.
To
do
this,
you
• As
you’ll
need
to
request
to
be
added,
you
can
need
to
invite
people
to
join
the
board
when
you
always
leave
a
comment
on
a
parBcular
pin
asking
to
create
it.
Select
‘me
and
contributors’
and
type
in
be
a
contributor
to
that
board,
le„ng
them
know
the
name
or
email
of
who
you’d
like
to
add.
You
will
that
you’ll
have
lots
of
interesBng
content
to
add!
only
be
able
to
add
people
that
you
are
following
: • As
with
anything
in
social
media,
this
shouldn’t
be
too
sales-­‐focused.
• As
well
as
posBng
your
own
products,
make
sure
to
source
other
interesBng
content
that
people
will
be
interested
in.
This
is
a
great
way
to
build
your
profile
within
Pinterest,
whether
running
a
personal
or
corporate
account.
©
HUBinsBtute.com
31

32. Brands
&
Pinterest
22
Bps
to
use
Pinterest
16. Add
an
RSS
feed
of
your
board 18. Invite
other
members
• You
can
generate
an
RSS
feed
of
your
whole
• You
will
have
probably
learned
by
now
that
your
account
by
using
the
following
url,
replacing
fans
on
Facebook
and
TwiYer
are
always
looking
for
‘username’
with
the
username
on
your
account
: fun
new
content.
While
Pinterest
is
starBng
to
pick
• feed://pinterest.com/usernamer/feed.rss up
users
massively,
there’s
sBll
a
long
way
to
go
before
it
reaches
the
mainstream.
Integrate
• You
can
then
use
this
RSS
feed
on
your
Facebook
Pinterest
with
your
other
social
network
accounts.
Page
for
example,
or
encourage
people
to
add
it
to
their
own
Readers
to
subscribe
to
your
latest
pins. • If
you’ve
got
a
TwiYer
or
Facebook
account,
link
to
Pinterest
on
there
and
ask
people
to
join.
They’ll
always
like
to
be
seen
ahead
of
the
curve
in
front
of
17. Use
keywords their
friends,
jumping
on
the
next
big
site
before
it
• As
Pinterest
funcBons
much
more
like
a
social
hits
:
search
engine
than
a
social
network,
it’s
very
important
to
pay
aYenBon
to
how
you
tag
your
product,
to
increase
the
chances
of
your
content
ge„ng
found.
Add
in
relevant
keywords
to
the
product
itself,
but
also
the
categories
it
may
relate
to
etc..
Also
try
and
pin
content
that
is
topical.
If
you
see
that
a
parBcular
type
of
pin
is
ge„ng
featured
on
the
‘most
popular;
page
–
i.e.
cakes,
then
see
if
©
HUBinsBtute.com
32

33. Brands
&
Pinterest
22
Bps
to
use
Pinterest
19. Find
who’s
pinned
your
content 20. Pin
videos
• If
you
want
to
get
an
easy
overview
of
who’s
pinning
• Videos
are
somewhat
under-­‐used
on
the
site,
as
it
content
from
your
website,
simply
enter
the
url
was
a
new
feature
that
Pinterest
enabled
late
last
below,
replacing
XXXXXX
with
your
own
site
url
: year,
to
enable
you
to
pin
videos.
• hYp://pinterest.com/source/XXXXXX • The
good
news
is,
it’s
incredibly
easy
to
do
but
it
will
• This
will
take
you
to
a
page
with
all
the
content
add
a
lot
more
depth
to
your
boards
and
provide
a
that’s
been
pinned
from
your
site
: bit
of
different
content
than
scrolling
through
videos.
To
pin
a
video,
you
simply
add
a
pin
in
the
same
way
you
normally
would,
either
through
the
site
or
the
bookmarklet
:
• This
is
another
great
opportunity
to
build
your
community.
Leave
comments
on
these
pins
and
also
make
sure
to
follow
people
from
your
corporate/
personal
account
to
let
them
know
you’re
interested
©
HUBinsBtute.com
33

34. Brands
&
Pinterest
22
Bps
to
use
Pinterest
21. Re-­‐order
your
boards 22. Watermark
Your
Image
• With
Pinterest
the
emphasis
is
largely
on
how
• Before
finding
a
home
on
Pinterest,
images
visually
beauBful
your
boards
are.
someBmes
lose
their
source
informaBon
as
they
• Take
Bme
to
select
products
carefully,
and
also
travel
around
the
web.
To
beYer
help
your
audience
rearrange
your
boards
to
give
the
best
impact,
with
locate
your
product
informaBon,
consider
discretely
the
most
important
boards
at
the
top.
You
can
do
watermarking
photos
that
are
used
for
social
media
this
by
going
to
your
boards
and
clicking
on
promoBon
with
the
source
website
and/or
product
‘rearrange’
on
the
top
right
hand
corner
: informaBon.
©
HUBinsBtute.com
34

35.
4.
THE
FUTURE
OF
PINTEREST
?
A
bit
of
prospecBve?
35

36. The
future
of
Pinterest?
A
bit
of
prospecBve?
Strengths
Weaknesses
• Simple
:
Pinterest
is
very
“user
friendly”
and
• Audience
is
mostly
women
:
less
mainstream
than
therefore
may
appeal
to
the
mainstream
market Facebook
or
TwiYer)
• Highly
social
:
since
you
need
to
connect
via
a
• Limited
use
for
non
visual
products
Facebook
or
TwiYer
account,
you
are
directly
• Copyright
infringement
poten1al
issues
connected
to
your
friends
and
can
share
content
Many
content
creators
such
as
GeYy
Image
are
with
them.
It
can
therefore
boost
content
virality
protesBng
regarding
Pinterest
users
reusing
their
while
referring
traffic
to
brands
site content
without
permission.
Pinterest
has
a
• It
connect
people
based
on
their
similar
interest,
noBficaBon
system
which
allows
copyright
holders
not
only
based
on
friendship. to
request
that
content
be
removed
from
the
site.
• A
great
way
for
product
discovery
&
purchase
:
But
as
the
MegaUpload
stop
shown,
a
business
recreaBng
impulse
buy
online "based
almost
enBrely
on
using
images
without
Site
referrals
&
SEO
:
Pins
lead
customers
directly
permission“
might
become
illegal
sooner
or
later.
•
back
to
you,
creaBng
links
to
your
pages • Inac1ve
users
:
Like
Quora
or
Google+,
or
even
HR
:
An
opportunity
for
employer
branding
(look
at
TwiYer
not
all
the
users
creaBng
an
account
will
•
the
UCLA
page)
&
viralizing
job
offers conBnue
to
use
it.
Their
number
will
decide
if
Pinterest
stay
a
nice
niche
plalorm
or
become
mainstream
• Compe11on
:
Clipboard.com,
Tumblr,…
might
fight
©
HUBinsBtute.com
36

37. ABOUT
THE
AUTHORS
Jean-­‐Noël
Chaintreuil
&
Emmanuel
Vivier

38. About
the
authors
Speakers
&
digital
experts
in
MarkeBng
&
Human
Resources
2.0
Emmanuel
Vivier Jean-­‐Noël
Chaintreuil
• emmanuel.vivier@gmail.com • jnchaintreuil@gmail.com
• hYp://www.emmanuelvivier.com • hYp://jnchaintreuil.com/
• hYp://pinterest.com/emmanuelvivier • hYps://twiYer.com/#!/jnchaintreuil
• hYp://www.twiYer.com/emmanuelvivier • Phone
:
+33
6
26
58
00
39
• Phone
:
+33
6
11
62
37
94 • Jean
Noel
has
been
a
top
execuBve
at
Air
Liquide
Emmanuel
is
one
of
the
world
top
"digital
adver1sing
&
for
more
than
10
years.
From
internaBonal
project
&
change
•
social
media
marke1ng"
expert.
He
has
been
assisBng
leading
management
to
Human
resources
&
Finance,
he
helped
this
brands
such
as
BIC,
Orange,
Chanel,
Givenchy,
L'Oréal,
P&G,
Sony,
leading
brand
to
foster
innovaBon
in
its
organizaBon.
Warner
Bros,
Disney,
Fox,
CarBer,
Guerlain,
Jean
Paul
GaulBer,
TF1,
• Jean-­‐Noël
assisted
the
company
in
more
than
16
countries,
gaining
M6,
Fiskars,
ArcelorMiYal,
Danone,
Symantec,...
in
creaBng
an
extensive
mulB
cultural
background.
innovaBve
adverBsing
campaigns
that
engage
their
consumers
for
• As
an
investor
and
entrepreneur,
Jean-­‐Noël
has
assisted
several
more
than
12
years. startups
in
their
early
stage
development
• Emmanuel
Vivier
has
previously
been
the
cofounder
&
CEO
&
• He
is
a
renown
editor
for
Diateino
Publishing
House
with
a
strong
Cofounder
of
Vanksen
-­‐
one
of
the
leading
internaBonal
social
experBse
on
social
media,
web
2.0,
enterprise
2.0
media,
buzz
&
digital
markeBng
agencies,
and
from
BuzzParadise,
• He
is
now
an
independent
consultant
(Air
Liquide,
Danone,
Arcelor
the
blogger
outreach
plalorm
of
Vanksen
that
connects
brands
&
MiYal,
Unilever,
Pôle
Emploi
Belgique,
Conseil
d'État
&
startups)
&
influenBal
bloggers
worldwide. speaker
(Berlin,
Brussels,
Edimbourgh,
New
York,
Boston,
Houston,
• He
has
spoken
at
more
than
450
events,
conferences
and
seminars
Montreal)
on
social
media
&
HR
2.0
on
a
worldwide
level.
worldwide
in
the
past
6
years • He
founded
Apéro
RH
(now
in
11
ciBes
from
London
to
Montreal)
©
HUBinsBtute.com
38

39.
Télécharger
ces
slides?
Cliquez
sur
ce
lien
hYp://www.hubinsBtute.com/reports
pour
télécharger
ce4e
présenta5on
©
HUBinsBtute.com
39

40. Contact
Main
office,
workshop
and
training
rooms
Vincent
Ducrey Emmanuel
Vivier
Digital communication expert Digital marketing expert
Email : vincent.ducrey@hubinstitute.com Email : emmanuel.vivier@hubinstitute.com
Twitter : http://www.twitter.com/vincent_ducrey Twitter : http://www.twitter.com/emmanuelvivier
Linkedin : http://fr.linkedin.com/in/vincentducrey Linkedin : http://fr.linkedin.com/in/emmanuelvivier
51 rue Pierre Charron 75008 Paris France
Phone : +33.1.77.10.69.04
©
HUBinsBtute.com 40